Matthew Laud

• Brand champion on a corporate-wide project transforming the Revenue Management System, tools and processes - forecasted to deliver c.£6m revenue benefit in the 2 year plan.
• Revenue Management lead on Upper Berth Optimisation project. Collaborating across functions to increase PCD occupancy - forecasted to deliver c.£2m revenue benefit in the 2 year plan.
• Experience presenting in weekly Trading meetings, providing updates and recommendations to Senior Leaders.
• Lead implementation and delivery of promotional pulses and campaigns across markets.
• Analyse trends and performance identifying risks and opportunities to optimise cruise performance and campaign delivery.
• Created tools in MS Excel to increase efficiency during price loading process.

• Optimised revenue delivery, using pricing and inventory management, for a portfolio of cruises delivering c.£50m each year.
• Implemented strategic initiatives to pull the booking curve forward for the 2024 Europe Fly programme.
• Collaborated with international markets to ensure strategy and pricing is aligned through campaign cycles.
• Trained 8 new Revenue Analysts to ensure seamless onboarding process and took on line management responsibility for the Revenue Apprentice.

Employee Experience Group (EEG), 01/2023 - 01/2025

• Leader of Cunard EEG - driving engagement initiatives and providing regular feedback to senior leaders to help influence positive culture.
• Represented Cunard at Carnival UK level forums.

• Analysed trends to maximise accurate outcomes in sample creation.
• Assessed materials and equipment performance for safe testing.
• Facilitated smooth shift transitions with clear handover communications.
• Delivered on quality goals by proactively monitoring batches and systems.