Matthew Dobson
Winchester,Hampshire
Summary
Highly motivated and results-oriented Marketing Officer with 4+ years of experience in the charity sector, specialising in developing and executing impactful multichannel marketing campaigns. Proven ability to increase brand awareness, donor engagement, and event attendance through compelling storytelling and strategic initiatives across digital, print, and social media platforms. I'm passionate about using marketing to drive positive social change.
Overview
7
7
years of professional experience
Work history
Senior Marketing Officer
Breakthrough T1D
London
04.2025 - Current
- Applied a data-driven approach to improve fundraising appeals.
- Tailored messaging to audience needs, breaking down barriers and increasing engagement.
Digital Channels Officer - Web
Prostate Cancer UK
London
01.2025 - 04.2025
- Collaborate with the marketing team to create engaging web content and enhance user experience.
- Execute website strategy and implement new features to drive user engagement and conversion.
- Analyse website data to identify trends, identify areas for improvement, and inform data-driven decision-making.
Product Marketing Officer
Prostate Cancer UK
02.2022 - 01.2025
- Developed and executed successful multichannel digital marketing campaigns that exceeded million-pound income targets and achieved significant awareness goals.
- Crafted compelling copy and creative concepts across various channels (digital, print, social media) to engage diverse audiences.
Direct Marketing Executive
Prostate Cancer UK
04.2021 - 02.2022
- Managed and analysed customer data to track campaign performance and refine marketing strategies.
- Ensured the accuracy and consistency of marketing materials through rigorous editing and proofreading.
Marketing Assistant
Swim Expert LTD
02.2019 - 05.2021
- Independently managed all marketing activities for 5 distinct brands within the company.
Education
Pearson BTEC Level 3, Extended Diploma - Business
Reading, RDGBA (Hons) - Business Studies with Marketing
Bournemouth University
CMI Level 5 Diploma in Management And Leadership
BournemouthSkills
- Developing creative marketing ideas and concepts
- Writing compelling and persuasive copy for various channels
- Website Management & Analytics (Google Analytics)
- Leading and fostering high-performing teams
- Budget management and channel optimisation
- Prioritising tasks and meeting deadlines
- Design tools (eg Canva)
Achievements
- 3 years of experience planning and delivering cross-platform, integrated marketing plans for fundraising events, exceeding million-pound income targets.
- Successfully rebranded Prostate Cancer UK's flagship product, "March for Men," resulting in a new creative direction for 2024 and increased participation.
- Currently mentoring two individuals on their career development and personal skills, focusing on confidence building, and career development.
- Revamped the charity's fundraising guide to align with new branding and messaging, making it more engaging and action-oriented.
- 3 years of experience planning and delivering cross-platform, integrated marketing plans for fundraising events, exceeding million-pound income targets.
- Successfully rebranded Prostate Cancer UK's flagship product, "March for Men," resulting in a new creative direction for 2024 and increased participation.
- Currently mentoring two individuals on their career development and personal skills, focusing on confidence building, and career development.
- Revamped the charity's fundraising guide to align with new branding and messaging, making it more engaging and action-oriented.
References
References available upon request.
Timeline
Senior Marketing Officer
Breakthrough T1D
04.2025 - Current
Digital Channels Officer - Web
Prostate Cancer UK
01.2025 - 04.2025
Product Marketing Officer
Prostate Cancer UK
02.2022 - 01.2025
Direct Marketing Executive
Prostate Cancer UK
04.2021 - 02.2022
Marketing Assistant
Swim Expert LTD
02.2019 - 05.2021
Pearson BTEC Level 3, Extended Diploma - Business
BA (Hons) - Business Studies with Marketing
Bournemouth University
CMI Level 5 Diploma in Management And Leadership