Matthew Deane

Currently responsible two hobbycraft stores, Chelmsford and Chingford. Chelmsford is a top 10 cash store within the business.

Key duties and responsibilities include:

Being a visible manager that leads by example and inspires teams.

Manage the performance and development of colleagues through building good relationships and good communication.

All recruitment and people matters within stores including succession planning to build high performing teams.

All Health, Safety and Security compliance. Chain leading CTS for shrink on-going at 0.7% year on year.

KPI obsessed with a track record to prove and budgetary experience of P&L.

Strong commercial awareness and a deep level of understanding for retail.

Merchandising, Customer Service and day to day retail tasks.

Deputise for the Area manager.

Back in 2001 the hobbycraft journey started as a General Assistant at the Basildon store. I left to go to Australia for 4 months to visit my family. During the years in the colleague role I picked up basic retailing fast and upon my return was appointed into a management position.