MATTHEW CLEAVER
Eastbourne
Summary
Marketing Consultant with a strong track record in data-driven strategies that enhance customer retention and engagement. Expertise in Salesforce Marketing Cloud and collaborative project execution, delivering actionable insights that drive growth and maximize client lifetime value across diverse sectors.
Overview
28
28
years of professional experience
Work History
Marketing Consultant
Lifetime Value
Sydney
06.2024 - 06.2025
- Customer Journey Strategy for long-term customer retention.
- Conducted market research to identify trends and consumer preferences.
- Collaborated with various departments to achieve client vision and marketing objectives.
Market Research Manager
YOUGOV
Sydney
10.2023 - 05.2024
- Formulated and executed research strategies to enhance customer long-term value aligned with NFP clients' business objectives.
- Managed all components of research projects, ensuring quality assurance and timely delivery.
- Established relationships with stakeholders to maximize efficiency of multi-sector research campaigns.
- Designed questionnaires and administered research projects to analyze consumer attitudes towards client products.
- Created reports from collected data, emphasizing key insights and actionable recommendations.
Performance Marketing Specialist
PRECISION MARKETING
Melbourne
09.2022 - 08.2023
- Advised on marketing initiatives to convert new donors into long-term, high-value contributors.
- Managed ongoing marketing processes to maximize lifetime donor value.
- Collaborated with management to implement CRM for data capture and segmentation.
- Engaged with multiple non-profits to enhance market presence and visibility.
Operational Research Analyst
UK CIVIL SERVICE
London
05.2021 - 08.2022
- Conducted in-depth global risk assessments on COVID-19 surveillance for UK economic and health protection.
- Streamlined process planning, resource allocation, and scheduling methodologies to deliver KPIs daily to senior directors and secretary of state.
- Integrated diverse data sources into global divisions’ dashboard suite for key trends and forecasts.
- Managed global data insights by implementing quality assurance measures around data quality and collection.
- Presented comprehensive solutions on policy, health, and international travel within budget constraints.
- Led a team of data experts to develop a value-based portal integrating multiple data systems.
- Analyzed global research and survey methodologies, assessing impacts of demographics on international economics.
- Developed an internal communications project plan to transform siloed processes into collaborative workflows.
Business Process Analyst
THE SOCIAL RESEARCH CENTRE, Australian National University
Melbourne
11.2017 - 04.2020
- Advised business on process enhancements to achieve efficiency and cost savings aligned with operational plans.
- Compiled specifications for clients in government, education, and finance sectors regarding research objectives and measurable outcomes.
- Developed daily Key Performance Indicator dashboards integrating over 100 projects to visualize budget variances and projected profit margins.
- Delivered visual presentations to project directors highlighting key research findings and recommended actions.
- Served as primary resource for implementing insights and marketing projects within organization.
- Conducted resource allocation analysis of consumer transaction data to enable effective segmented targeting.
- Performed year-on-year trend analysis to inform planning performance targets and operational processes.
Performance Marketing Consultant
VARIOUS AUSTRALIAN NFPs
Melbourne
07.2016 - 10.2017
- Executed marketing campaigns to boost customer engagement across product ranges.
- Researched competitive landscapes to identify growth opportunities.
- Produced customer surveys to refine targeting and improve customer lifecycle development.
- Implemented online analytics systems and dashboards for performance tracking.
- Facilitated collaboration among marketing, sales, and finance teams to ensure transparency.
Marketing Data Insights Analyst
MAKE-A-WISH AUSTRALIA
Melbourne
09.2013 - 06.2016
- Collaborated on projects to create a unified customer view.
- Developed projections for customer lifecycle and communication plans to enhance insights and retention strategies.
- Managed data capture, survey analysis, and reactivation efforts with loyalty, customer service teams, and external suppliers.
- Built and maintained databases and analytical models for targeting appeals and monitoring marketing performance.
- Advanced supporter segmentation to optimize lifetime value (LTV) and return on investment (ROI) in direct marketing.
- Supported income strategies through database analysis, data warehousing, and digital dashboard reporting on Net Promoter Score (NPS).
- Contributed to website relaunch by mapping supporter journeys and gathering insights alongside branding and UX teams.
- Presented campaign results pre- and post-launch to illustrate impacts on key performance indicators (KPIs).
Marketing Data Analyst
VARIOUS MARKETING COMPANIES
London, Sydney
09.1997 - 08.2013
- Managed company database and generated statistical reports for Directors and Key Suppliers.
- Conducted ongoing analysis of promotions based on product channels and customer demographics.
- Oversaw data migration to new CRM system, ensuring compatibility with IT and business requirements.
- Compiled post-campaign analysis presentations for CEO and senior managers, recommending future strategies based on ROI.
- Developed income generation reporting models to provide actionable insights.
- Produced customer profiles for direct marketing across various sectors including FMCG and Automotive.
Education
Business Analytics, Performance Benchmarking
Melbourne Business School
Melbourne, VIC07.2017
Project Management
Australian Institute of Management
Sydney, NSW10.2005
B.Sc. Honours Degree - Applied Statistics and Operational Research
University of Hertfordshire
UK07.1997
Skills
- Data-driven marketing
Fundraising strategies
Performance insights and analytics
Customer-centric technology solutions
Healthcare and government sectors
Finance and travel industry knowledge
Media, FMCG, and telecommunications expertise
Energy sector strategies - reporting and presentations
- Multi-channel fundraising strategy
- Microsoft Excel
- Alteryx
- Data analysis tools
- Customer journey methodologies
- Salesforce Marketing Cloud
- Power BI and Tableau
- Google Analytics
- Data consulting
- Strategic planning
- Information management
- Workforce management systems
- Cross-functional teamwork
- Critical thinking
- Root cause analysis
- Project management
- Data mapping
- Market analysis
- Workflow analysis
- Business analysis
- KPI tracking
- Gap analysis
- Trend monitoring
- Data analytics
- Structured Query Language (SQL) and databases
- Web analytics and data validation
- Business needs analysis
- Report writing and quality assurance
- Attention to detail
- Data visualization techniques
- Project planning and coordination
- Survey management
- Quantitative and qualitative analysis
- Business performance evaluation
- CRM software proficiency
- Program evaluation methods
- Research methodologies
- Relationship building skills
- Cross-departmental alignment
- Market trends analysis
- Staff management
- Goal setting
- Problem solving
- Team collaboration
- Continuous improvement
- Proposal development
- Sampling techniques
- Consumer insights
- Focus groups
- Survey design
- Competitive analysis
- Customer segmentation
- Communications management
- Campaign development
- Marketing automation
- Website management
- Digital advertising
- Visual communication
Accomplishments
- Business growth forecasts: published insights of business growth trends for business leaders in the US and Australian marketplaces
- Single donor/customer view: ability to segment the customer base using a single source of truth methodology
- Data in business: strategic in incorporating data in business and marketing processes for optimum ROI and LTV
- Analysis: Expert in problem solving and proficient in using analytical software for decision-making and insights
- Marketing: integrated marketing solutions for branding, targeting, engagement, and profitability
- CRM: efficiency in loyalty-based customer relationship management and campaign tracking
- Insights: business and customer insights for customer journey, acquisition, and retention
- Results: customized dashboards using statistical and visual presentation software
- KPI: KPI reporting for segmented customer groups, lifecycles, and budgets
- Databases: transform and manage the intricacies of multiple databases in complex business scenarios
- Stakeholder: Results presentations to technical and non-technical stakeholders
- Management: operational planning techniques, including project management and critical path analysis
- Objective-based: attention to detail with an objective and holistic view of business, data, and conversion strategy
- Campaign: Multi-channel campaign data planning, targeting, and reporting
- Online: extensive use of online analytics, with strong knowledge of website optimizing and SEO
- Profiling: Customer profiling from market research surveys, geodemographics, and benchmarking
Additional Information
- I have a passion for striving for the most effective outcomes.
- I can always identify ways for turning data into insights.
- Collaboration is a proven component of my approach to teamwork.
- I have great skills in problem solving and attention to detail.
- I always bring the task back to the overall organisational objective.
Interests
- Attending live sporting events, theater, photography, and travel
- I volunteered at the Sydney 2000 Olympics
- Ongoing current affairs and their impact on business and social issues globally
Timeline
Marketing Consultant
Lifetime Value
06.2024 - 06.2025
Market Research Manager
YOUGOV
10.2023 - 05.2024
Performance Marketing Specialist
PRECISION MARKETING
09.2022 - 08.2023
Operational Research Analyst
UK CIVIL SERVICE
05.2021 - 08.2022
Business Process Analyst
THE SOCIAL RESEARCH CENTRE, Australian National University
11.2017 - 04.2020
Performance Marketing Consultant
VARIOUS AUSTRALIAN NFPs
07.2016 - 10.2017
Marketing Data Insights Analyst
MAKE-A-WISH AUSTRALIA
09.2013 - 06.2016
Marketing Data Analyst
VARIOUS MARKETING COMPANIES
09.1997 - 08.2013
Business Analytics, Performance Benchmarking
Melbourne Business School
Project Management
Australian Institute of Management
B.Sc. Honours Degree - Applied Statistics and Operational Research
University of Hertfordshire