Matthew Checkley

• Oversaw daily store operations, ensuring excellent customer service and smooth business performance in line with Southern Co-op standards.
• Acted as the senior point of contact during shifts, handling customer queries, complaints, and incidents effectively and professionally.
• Supervised, coached, and supported team members, fostering a positive work environment and encouraging high performance.
• Managed stock levels, merchandising, and replenishment, contributing to effective stock control and sales optimisation.
• Ensured compliance with health & safety, food safety, and security procedures, maintaining a safe and legally compliant store environment.
• Handled cash management duties, including safe checks, banking, and till reconciliation with accuracy and integrity.
• Supported and implemented promotional activities and store targets to meet KPIs and enhance customer satisfaction.

My role as Branch Manager requires me to take a more professional approach to things I would never usually think about. Such as how productive the branch can be and how to generate appointments or purchases by outsourcing, for example calling up local dealerships to see if they are in need of getting rid of any older inventory they might have.

Here is a list of other things to get a feel for what my job role was all about:

• Oversaw all aspects of branch management, including sales, revenue and policy enforcement.
• Uncovered and resolved strategic and tactical issues impacting sales management and business operations.
• Facilitated smooth running of branch operations by verifying consistent compliance with standard operating procedures.
• Performed monthly and quarterly employee performance appraisals.
• Evaluated local market conditions and sought new opportunities for sales.
• Organised regular coaching and training exercises with staff to build motivation.

I am the lead in sales where I make sure the best possible option is taken for the outcome of the sales that are done, I also am an example to everyone else in terms of behaviour sales skills and also time management. I act as management when managers are off which requires me to run days on my own without assistance and I am expected to go to call outs if the stores alarms are raised.

Here is a list of other things to get a feel for what my job role was all about:

• Incentivised team by creating reward scheme.
• Warmly greeted customers to establish positive first impressions, enhancing in-store experiences.
• Maximised sales opportunities by regularly replenishing stock levels of recently sold products.
• Provided high levels of in-store service, promptly resolving complaints to maintain customer satisfaction.
• Successfully applied various sales techniques to steadily expand customer bases.
• Delivered outstanding customer experiences through attentive care and faultless service.
• Established customer purchasing needs, offering personalised guidance with product and accessory selection.

These were some of the key things that I would do every single day to make sure the customer base was happy and that the morale of the team was high.

Here are a few examples of what my job role contained

• Provided service with a smile, offering courteous, helpful advice to best meet customer needs.
• Accepted and processed cash, cheque, card and mobile payments using POS systems.
• Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
• Provided excellent sales services by offering bespoke product advice to meet exact customers needs.
• Worked energetically to maintain efficient operations during peak trading hours.
• Managed till operations by promptly and precisely scanning items, processing payments and issuing receipts.

This is just a few examples of what my job role contained but there was also a sales dominant side to the role, I would have to try to upsell and make sure customers are taking out extra products to hit targets. These targets would gradually increase the more you do but that was in essence the best part of the role, striving to get better and to achieve higher numbers has always been a motivational thing for me.