Matt Perry
Cornwall,United Kingdom
Summary
Insight-driven data analyst and commercial problem-solver with extensive experience transforming complex business questions into clear, actionable insights. Strong background in data interpretation, dashboard design, AI-assisted analysis, and stakeholder engagement across retail, FMCG, and commercial environments. Known for curiosity, clarity, and client-centred thinking, with a proven ability to design analytical processes that improve decision-making efficiency. Experienced in Power BI, advanced Excel, forecasting, merchandising analytics, and data storytelling, with growing expertise in LLM-based prompt design and AI-enabled insight generation. Adept at collaborating with cross-functional teams to shape solutions that are commercially viable and aligned to client needs.
Overview
20
20
years of professional experience
Work history
Data Analyst
Moose Toys
01.2021 - 04.2026
- Leading analytical work across forecasting, sales performance, and commercial insight to support strategic decision-making.
- Designed data-driven reporting frameworks that transformed raw sales and retail data into clear, actionable insights for commercial teams.
- Built Power BI dashboards that improved visibility of product performance, promotional impact, and demand trends.
- Translated ambiguous commercial questions into structured analytical processes, enabling faster and more accurate decision-making.
- Developed AI-assisted workflows using LLMs to summarise insights, generate narratives, and improve reporting efficiency.
- Partnered with senior stakeholders to understand business needs and deliver insight solutions that shaped planning and trading decisions.
- Conducted deep-dive analysis into cause/effect relationships, identifying drivers of performance and opportunities for growth.
- Championed a culture of curiosity and continuous improvement, introducing new analytical approaches and tools.
Senior Merchandiser
Seasalt
01.2015 - 01.2021
- Owned planning, forecasting, and insight generation across multiple product categories.
- Translated complex trading challenges into clear, insight-led recommendations for buying, planning, and leadership teams.
- Designed and maintained visual reporting tools that improved clarity and speed of decision-making.
- Led cross-functional conversations to align stakeholders around data-driven actions.
- Delivered client-style internal consultancy, shaping commercial decisions through evidence-based insight.
Senior Planner
Fossil Group
Sydney
01.2013 - 01.2015
- Established expertise in data interpretation, forecasting, and insight storytelling to inform strategic decisions.
- Cultivated clarity, curiosity, and commercial problem-solving skills to address complex challenges.
Planner
Equip
Sydney
01.2009 - 01.2012
- Established expertise in data interpretation, forecasting, and insight storytelling to support decision-making.
- Cultivated a reputation for clear communication, inquisitive analysis, and effective commercial problem-solving.
Planner
QVC Shopping Channel
London
01.2006 - 01.2009
- Established robust data interpretation, forecasting, and insight storytelling practices to inform decision-making.
- Cultivated clarity, curiosity, and commercial problem-solving skills, enhancing team collaboration and project outcomes.
Education
BA (Hons) - International Marketing
University of Luton
Skills
- Data Analysis & Interpretation — extracting insights from large, complex datasets to answer business questions
- Insight Generation — translating unstructured problems into structured analytical processes
- AI & Prompt Engineering — designing prompts to guide LLMs toward accurate synthesis and recommendations
- Dashboard & Visualisation Design — Power BI, Excel, KPI reporting, decision-support tools
- Stakeholder Engagement — trusted advisor to commercial, operational, and leadership teams
- Problem-Solving — cause/effect analysis, scenario modelling, root-cause identification
- Client-Centric Thinking — shaping solutions around user needs and commercial outcomes
- Curiosity & Continuous Improvement — proactive learner of new technologies, AI tools, and analytical methods
- LLM Prompt Design — crafting structured prompts to guide AI toward accurate synthesis and recommendations
- Power BI (Advanced) — data modelling, DAX, interactive dashboards
- Excel (Advanced) — automation, scenario modelling, forecasting
- Data Storytelling — narrative-driven insight communication
- Process Design — mapping analytical workflows to solve business questions efficiently
- Emerging AI Tools — ChatGPT, Copilot, generative AI for insight acceleration
Websites
Circana Behaviour Alignment
- Stay Curious — proactive learner of AI, analytics, and new technologies
- Seek Clarity — known for simplifying complex problems into clear, structured insight
- Own the Outcome — accountable for delivering high-quality analysis and recommendations
- Center on the Client — strong track record of shaping solutions around stakeholder needs
- Be a Challenger — continuously improves reporting, processes, and analytical approaches
- Champion Inclusivity — collaborative, empathetic communicator
- Commit to Each Other — team-oriented, supportive, and relationship-driven
Timeline
Data Analyst
Moose Toys
01.2021 - 04.2026
Senior Merchandiser
Seasalt
01.2015 - 01.2021
Senior Planner
Fossil Group
01.2013 - 01.2015
Planner
Equip
01.2009 - 01.2012
Planner
QVC Shopping Channel
01.2006 - 01.2009
BA (Hons) - International Marketing
University of Luton