Matt Lloyd

• Lead and execute brand strategy across Europe, defining Prime Video's strategic vision and positioning for individual markets.
• Lead campaign execution, aligning global and local stakeholders to deliver effective campaigns that resonate in each country.
• Create and implement brand campaigns through platform-optimised creative work, unlocking new channels and owned media opportunities to bring Prime Video's brand to life across European territories.
• Build strategic partnerships, both internal and external, to enhance brand expression while creating mutual value and operational efficiencies.
• Oversaw a significant team reorganisation and expansion: recruited top talent and restructured teams for improved operational efficiency and enhanced creative output, fostering collaboration across geographies to drive brand excellence.

European Media Lead, Prime Video (Sept 2019–Sept 2023)

• Built and led European media and marketing operations for Prime Video, scaling team from initial setup to be fully functioning team across Europe.
• Directed multi-country launches of key entertainment and sports properties, including original series and high-profile franchisees.
• Restructured agency partnerships and developed optimised strategies for paid and owned media, achieving improved cost efficiency and rapid growth.
• Initiated process changes and implemented best practices in digital media activation, influencing local, regional, and global teams.

• Built and led a strategic sales team selling Google's core products (Search, Display, YouTube) to top-tier clients, delivering significant growth in pitch wins and client success.
• Established YouTube as essential brand platform for major advertisers by proving its capability to deliver television-scale reach and engagement.
• Lead and developed a high-performing team with diverse expertise across content, data, and comms planning; consistently delivering against ambitious revenue targets.
• Developed and delivered internal training programs, championing communications and marketing innovation throughout the organisation.
  
• Managed large-scale client relationships, supporting strategic marketing transformation for major accounts.

• Business Director, Starcom MediaVest: Direct entertainment and consumer brand strategy for major clients including EMI and Heineken UK, managing £100m+ media investment while driving innovation in digital and traditional channels. Successfully grow agency revenue through new business wins, and strategic client revenue planning.
• Associate Director, Zenith Optimedia: Directed UK campaigns for major film and entertainment clients, including Paramount Pictures, with a focus on media planning and execution.
  
• Media Manager, Dentsu Aegis Network: Developed communications strategies for Burger King, Madame Tussauds, and Churchill Insurance.
  
• Media Executive at Bates Dorland: Supporting Woolworths' retail campaigns.