Matt Carter
London
Summary
Seasoned Snr Creative Producer and Film Director with experienced in building distinctive, original promotions and advertising. Multidisciplined with adaptable skills across social, digital and traditional marketing. A confident Director and Creative who balances ideas with budgets and timescales to deliver crafted and effective projects. Strong team leader skilled in motivating and engaging creative teams and film crews to deliver quality work.
Overview
25
25
years of professional experience
Work History
Freelance Snr Creative Producer & Film Director
TV Broadcasters / Ad Agencies
London
01.2017 - Current
- Creative Producer / Director / Editor of films for advertising agencies and broadcasters including Channel 4, ITV Creative, ITN productions, Sky, VCCP, Havas London and Craft WW.
- Senior Creative / Director for brands including Citroen / Gogglebox / Ch4, Matalan / ITN, National Lottery / Ch4 and Amazon Ring / Ch4
Freelance Film Director
Dark Energy Films / VCCP / Girl & Bear
London, Greater London
08.2024 - 11.2024
- Directed TV and social campaign for Walkers Crisps and Heinz, with celebrity talent.
- Directed Ex-Love Islander Amy Hart in O2 Scambaiters film. Which garner huge press coverage for it's AI Granny Daisy and has been nominated for a British Arrows Award 2025,
Freelance Film Director
Be The Fox
Brighton, Sussex
05.2024 - 06.2024
- Directed TV campaign and social films for Vouchercodes.co.uk.
Freelance Snr Creative Producer and Film Director
The Outfit / Ch4
London
02.2024 - 04.2024
- Developed multiple creative concepts for a series of Idents to sponsor Friday Nights in on Channel 4.
- Pitched creative ideas to Ring.com and won contract for The Outfit.
Freelance Director
Another Film Company for ITV Creative
London
12.2023 - 02.2024
- Overseeing the Direction, Filming and Editing of TV sponsorship campaign for the Six Nations Rugby and MOTORWAY. Working alongside the Creative team at ITV.
Freelance Snr Creative Director
Uncle Sunshine
London
12.2023 - 12.2023
- Directed a social campaign for Barclaycard working alongside creative team from BBH / Blacksheep.
Freelance Director
MoreMilk
London, Greater London
11.2023 - 12.2023
- Director of a Tik Tok driven social campaign for Daz, featuring presenter Alison Hammond as a fortune teller.
Snr Creative Producer / Director / Editor
Channel 4
05.2023 - 08.2023
- Creative and editor on promos for E4 and Music Channel Kerrang.
- Working alongside Channel 4 Marketing team.
Freelance Commercials Director / ECD and Editor
Kode Media
London
01.2021 - 09.2023
- Directed and Edited TV films for Barclaycard and TSB.
- Directed campaigns for Allianz Insurance, and Dunelm Christmas social film.
Freelance Commericals Director / Creative / Editor
Dark Energy Films
London
01.2017 - 01.2021
- Directed TV and online campaigns for brands including Carlsberg, Thatchers Cider, Sky (with Chris O'Dowd) and Lynx.
Freelance Creative & Director
ITN Productions
London
01.2017 - 07.2018
- Creative development and Direction on campaigns for Tesco, Compare the Market and Matalan.
- Direction of Suzuki campaign featuring Ant & Dec.
MD / Executive Creative Producer / Film Director /
Tricycle London formerly Biscuit Agency
London
08.2006 - 06.2017
- Founded Boutique Agency and Production Company.
- Overseeing a team of creatives and designers.
- Concieved 360 ongoing campaigns for client base including Kellogg's, Foxy Bingo, Silvikrin, Orange, French's, Maplin, Knorr, Weetabix and Tick Tock Tea.
Graphic Designer / Director
Channel 4
London
- Worked for 4 years as a motion designer and directed some of the UK's first television sponsorships.
Education
Bachelor of Arts - Graphic Design - Animation / Audio Visual
De Montfort University
Leicester09.1994
Skills
- Creative Production
- Film Direction
- Script Writing
- Videography
- Adobe Premiere
- Adobe Photoshop
- After Effects
- Graphic Design
- Creative Pitching
Timeline
Freelance Film Director
Dark Energy Films / VCCP / Girl & Bear
08.2024 - 11.2024
Freelance Film Director
Be The Fox
05.2024 - 06.2024
Freelance Snr Creative Producer and Film Director
The Outfit / Ch4
02.2024 - 04.2024
Freelance Director
Another Film Company for ITV Creative
12.2023 - 02.2024
Freelance Snr Creative Director
Uncle Sunshine
12.2023 - 12.2023
Freelance Director
MoreMilk
11.2023 - 12.2023
Snr Creative Producer / Director / Editor
Channel 4
05.2023 - 08.2023
Freelance Commercials Director / ECD and Editor
Kode Media
01.2021 - 09.2023
Freelance Snr Creative Producer & Film Director
TV Broadcasters / Ad Agencies
01.2017 - Current
Freelance Commericals Director / Creative / Editor
Dark Energy Films
01.2017 - 01.2021
Freelance Creative & Director
ITN Productions
01.2017 - 07.2018
MD / Executive Creative Producer / Film Director /
Tricycle London formerly Biscuit Agency
08.2006 - 06.2017
Graphic Designer / Director
Channel 4
Bachelor of Arts - Graphic Design - Animation / Audio Visual
De Montfort University
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