Matt Anderson
Cambridge
Summary
Experienced in strategic planning, operational efficiency, and team leadership. Seeking consultancy opportunities to drive in-house brand business growth. Skilled in scaling in-house teams for operational and strategic excellence in e-commerce markets. Track record as a Board Member providing strategic leadership and governance. Effective in managing budgets and making sound business decisions. Team-oriented with a focus on building relationships and fostering a culture of excellence within organizations.
Key achievements include:
- 17 years working on Amazon across multiple regions.
- Expanding Brabantia into EU and USA to now a €25m per annum Amazon business.
- Accelerating sales for YuMove by 50% YoY to £1.3m a month turnover.
- Growing Lindens Supplements business to £400k a month turnover in 6 months on Amazon UK.
- Advising Reckitt on Amazon Content optimization resulting in revenue uplift of average £100,000 a SKU.
- Growing Plant Theatre's revenue by £1.6m in a year leading to their exit to Thrasio.
- Responsible for the strategy that achieved Amazon Brand Building Award Finalist for Marketplace AMP at my agency in 2021.
Overview
28
28
years of professional experience
Work History
Advisory Board Member
DragonFly AI
02.2025 - Current
- My Board Advisory provides insights into the e-commerce eco-system for the product development team, as well as providing strategic support with clients such as Reckitt, where I have optimised Amazon listings and Amazon A+ premium for Durex, Dettol, Scholl, Senokot and Veet.
- Served as advocate and ambassador for organization by fully engaging, identifying, and securing resources and partnerships to advance mission at events like MAD Fest.
- Provided guidance and leadership on strategic planning initiatives and organizational development.
- Assisted with development of organizational budgets and resource allocation plans.
- Spearheaded innovative approaches to resource allocation and strategic planning for Dragonfly AI connect an API capability allowing the software to scale within PIM / DAM systems like Salsify or PSA systems like Linnworks.
Board Advisory
3Fin.io
04.2025 - 07.2025
- Fixed-term 3 month contract.
- Oversaw divisional marketing, advertising and new product development.
- Initiated strategy to drive company growth and increase market share and profitability.
- Represented organization at industry conferences and events.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Assisting with advice around product development for Amazon agencies and also pitching for investment.
Chief Strategy Officer (CSO)
Optimizon Ltd
09.2023 - 02.2025
- Marketplace AMP, my company, was acquired by Optimizon in Sept 2023
- Formulated, facilitated, and communicated strategic initiatives and future goals for the group
- Developed company's OKRs to align 4 companies across merger roadmap, focusing on driving profitability, employee development, and efficiencies
- Created new service lines such as Consumer Insights reports, B&Q, Ocado, eBay, and Tesco marketplaces, as well as retail media offerings including Citrus Ads
- Drove over £400K in additional revenue in the first year through business development and growth from existing clients
- Served as an ambassador for the business by conducting industry talks, podcasts, and presentations, including our very own Ecomminsights event and podcast series.
- Developed innovative sales and marketing strategies to facilitate business expansion.
Managing Director - Successful Exit
Marketplace Amp Ltd
12.2017 - 09.2023
- Co-founded agency after 15 years of international experience in Amazon optimization, advertising, and e-commerce strategy
- Led an experienced international team of 17 e-commerce and retail marketing specialists for global brands driving over £1m in revenue and £250k EBITDA
- Managed all aspects of setting up, optimizing, and advertising on online marketplaces
- Implemented strategies to outrank, outbid, and outsell competition on platforms such as Amazon, John Lewis, Bed Bath and Beyond, eBay, Ocado, and Walmart
- Built a successful profitable business focused on increasing product visibility and sales on major online marketplaces with a data led approach
- Worked with global clients including Ferrero, Reckitt and Mars and Lindens Nutrition
Commercial Director and Co-Founder
Montage Communications Ltd
03.2003 - 12.2017
- Business development and commercial strategy
- Implemented joined-up creativity to streamline marketing tactics across various channels for a seamless purchase journey
- Promoted talent in East Anglia and raised industry profile through InDigital, showcasing best practices and addressing digital skills gap
- Established partnerships with key stakeholders, including Menta Enterprise Agency, Cambridge and Peterborough LEP and West Suffolk Council
- Coordinated efforts to launch a Technology Cluster Hub for the Digital and Creative Industries in 2017, driving innovation and collaboration in the region
Co-Founder
InDigital East Anglia
01.2014 - 03.2017
- Promoted talent in East Anglia and raised industry profile through InDigital, showcasing best practices and addressing digital skills gap
- Established partnerships with key stakeholders, including Menta Enterprise Agency, Cambridge and Peterborough LEP and West Suffolk Council
- Successfully communicated the abundance of talent in East Anglia, challenging the perception that London is the only source of top professionals and agencies
- Coordinated efforts to launch a Technology Cluster Hub for the Digital and Creative Industries in 2015, driving innovation and collaboration in the region
Commercial Manager
Dyson
07.2001 - 08.2003
- Spearheaded marketing efforts for after-sales and accessories, driving revenue growth
- Managed a team of sales professionals to achieve sales targets for warranties
- Analyzed market trends and competitor activity to identify opportunities for business growth
- Collaborated with cross-functional teams to ensure seamless execution of marketing initiatives
Graduate Management Program
P&O Maritime
01.1998 - 12.2001
- Working with business development teams providing marketing collateral for B2B sales with retailers, agrochemical and petrochemical companies to support the sales funnel
- Worked directly to support sales director and account managers for Shell, ICI, HMC&E and Save Petroleum, Sainsburys and Pernod Richard accounts.
Education
Executive Education - AI For Business Innovation: Beyond Generative AI
Imperial College London
London06-2025
BSc - Industrial Management
Nottingham Trent University
12.1998
A-Levels -
Chilwell Sixform
10.1994
Skills
- Strategic Planning and Execution
- Business Development, Growth and Exit
- Operational Efficiency and Optimization
- Team Building and Leadership
- Market Research and Analysis
- Client Relationship Management
- Change Management
- Data Analytics
- Revenue Growth
Accomplishments
- Supervised team of 54 staff members
- Successfully scaled and exited my agency (2023)
- Amazon Brand Building Award Finalist 2021
- AI for Business Innovation: Beyond Generative AI - Imperial College London - Executive Education
- Amazon - Leveraging Stores for Brand Growth Certification
- Amazon - Advertising Campaign Planning Certification
- Amazon - DSP Campaigns Certification
- Amazon - Retail for Advertisers Certification
- Amazon - Video Ads certification
- Amazon - Advertising Foundations Certification
- Amazon - Sponsored Ads Certification
Languages
English - Professional
German - Elementary
French - Limited
Hobbies and Interests
I love to travel and spend time with my wife and two teenagers. International Catamaran License in Italy and RYA Competent Crew certifications. I am now looking to progress to my RYA Yachtmaster in 2026! I’m a self-taught DJ on Vinyl, collector and street art enthusiast.
Timeline
Board Advisory
3Fin.io
04.2025 - 07.2025
Advisory Board Member
DragonFly AI
02.2025 - Current
Chief Strategy Officer (CSO)
Optimizon Ltd
09.2023 - 02.2025
Managing Director - Successful Exit
Marketplace Amp Ltd
12.2017 - 09.2023
Co-Founder
InDigital East Anglia
01.2014 - 03.2017
Commercial Director and Co-Founder
Montage Communications Ltd
03.2003 - 12.2017
Commercial Manager
Dyson
07.2001 - 08.2003
Graduate Management Program
P&O Maritime
01.1998 - 12.2001
Executive Education - AI For Business Innovation: Beyond Generative AI
Imperial College London
BSc - Industrial Management
Nottingham Trent University
A-Levels -
Chilwell Sixform
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