Summary
Overview
Work history
Education
Skills
Websites
Affiliations
Accomplishments
References
Timeline
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Matilda Mackenzie

Matilda Mackenzie

Shamley Greem,Surrey

Summary

Results-driven Marketing Manager with talent for creating impactful campaigns and driving brand growth. Consistently led teams to exceed targets, increasing brand awareness and customer engagement. Adept at leveraging market trends to deliver strategic initiatives that enhance business performance.

Overview

7
7
years of professional experience
3
3
years of post-secondary education

Work history

Marketing Manager

Mitchells & Butlers
Godalming, Surrey
01.2024 - Current
  • Developed marketing strategies for effective brand positioning.
  • Led team to drive customer engagement and loyalty.
  • Coordinated with sales department for enhanced lead generation.
  • Established partnerships, fostering company reputation and outreach.
  • Managed social media campaigns to increase online presence.
  • Enhanced brand awareness by devising creative promotional activities.
  • Directed content creation, boosting organic traffic on digital platforms.
  • Increased brand visibility by developing and implementing strategic social media campaigns.
  • Monitored industry trends for incorporation into our social media strategy.

Shift Supervisor

Mitchells & Butlers
Godalming, Surrey
08.2023 - Current
  • Managed shift operations whilst ensuring customer satisfaction.
  • Coordinated staff training for improved service delivery.
  • Improved team cohesion by implementing effective communication strategies.
  • Delegated tasks to staff members to ensure efficient shift operation.
  • Fostered a positive work environment, resulting in increased employee morale.
  • Ensured adherence to health and safety regulations; maintained safe workplace conditions.
  • Resolved customer complaints promptly, leading to enhanced customer relations.
  • Implemented new operational guidelines resulting in improved workflow efficiency.

Events Hospitality Team Member

Mint People
Brighton, Brighton and Hove
02.2023 - 08.2024
  • Maintained high levels of customer service by promptly addressing guest queries.
  • Assisted colleagues during peak hours for smooth operations.
  • Adhered to health and safety regulations, ensuring a safe environment for guests.
  • Delivered first-class customer service for memorable guest experiences.
  • Remained flexible to change shift patterns and cover absences with minimal notice.
  • Enhanced guest satisfaction with prompt and attentive service.
  • Handled complaints in a professional manner to maintain brand reputation.

Waitress

Mitchells & Butlers
Godalming, Surrey
07.2022 - 08.2023
  • Improved customer satisfaction by providing efficient and friendly service.
  • Managed table settings for enhanced dining experience.
  • Utilised professional communication skills to resolve customer complaints.
  • Assisted with inventory management, streamlined restaurant operations.
  • Provided top-notch service to customers, improved overall dining experience.
  • Showcased extensive knowledge of menu items, heightened customer decision making.
  • Demonstrated excellent multitasking abilities for timely delivery of orders.

Shift Supervisor

Starbucks Coffee
Guildford, Surrey
04.2018 - 04.2023
  • Managed daily operations for smooth business functioning.
  • Trained staff members, ensuring excellent customer service.
  • Handled cash transactions with precision to maintain financial integrity.
  • Implemented health and safety regulations to ensure compliant operations.
  • Followed opening and closing procedures to maximise security and timely opening of coffee shop 5 days per week.
  • Inspired front-of-house team with energetic and friendly personality deliver outstanding customer service.
  • Monitored compliance to Covid-19 restrictions, health and safety protocols and Food Hygiene standards.

Bartender

Wimbledon Tennis Championships
Wimbledon, Merton
07.2019 - 07.2019
  • Maintained a clean and organised bar, enhancing customer satisfaction.
  • Provided excellent service to customers, resulting in repeat business.
  • Demonstrated knowledge of drink recipes for improved customer experience.
  • Recommended drinks to customers, increasing overall sales.
  • Managed stock levels efficiently, preventing shortage during peak hours.
  • Collaborated with team members to provide seamless service during busy periods.
  • Created an inviting atmosphere through friendly interaction with customers.
  • Processed payments accurately reducing discrepancies at end of shift tallying.

Education

Bachelor of Arts - Economics with International Relations

University of Sussex
Brighton
09.2020 - 05.2023

Skills

  • Customer Service
  • Social analytics and reporting
  • Marketing statistics analysis
  • Content curation
  • Audience analytics
  • Social media ROI
  • Instagram & TikTok account management
  • Audience building techniques

Websites

Affiliations

  • Reading
  • Running
  • Singing

Accomplishments

  • I have received 2 awards in the past 11 months for creating the best social media content within Premium Country Pubs. This is out of around 80 other establishments.
  • At University I received First Class Honours in the topic: Topics in Growth and Inequality where the professor highlighted, 'excellent evidence of knowledge and understanding and deep engagement with reading and research of the topic'
  • Completed Brighton Half Marathon

References

References available upon request.

Timeline

Marketing Manager

Mitchells & Butlers
01.2024 - Current

Shift Supervisor

Mitchells & Butlers
08.2023 - Current

Events Hospitality Team Member

Mint People
02.2023 - 08.2024

Waitress

Mitchells & Butlers
07.2022 - 08.2023

Bachelor of Arts - Economics with International Relations

University of Sussex
09.2020 - 05.2023

Bartender

Wimbledon Tennis Championships
07.2019 - 07.2019

Shift Supervisor

Starbucks Coffee
04.2018 - 04.2023

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Matilda Mackenzie