Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Massitan Fofana Diarassouba

Partnerships And Sales Associate
London

Summary

Dynamic professional with a proven track record excelling in partnerships, sales, and marketing.

Overview

3
3
years of professional experience
3
3
years of post-secondary education
4
4
Languages

Work History

Partnerships Associate

Just Eat UK
London, England
01.2024 - Current
  • Collaborated closely with the Head of Partnerships to design and implement a comprehensive new business strategy, leading to a 20% increase in qualified leads and securing multiple long-term partnerships.
  • Developed and executed strategic business initiatives that increased partnership revenue by 30% and expanded market reach through high-value collaborations.
  • Built and nurtured strong relationships with national and independent partners, such as Subway and Starbucks, resulting in renewed multi-year agreements and a 25% increase in partner engagement.
  • Worked alongside internal teams (marketing, PR, events, etc.) and external stakeholders to ensure smooth and timely execution of partnership activities, contributing to a 15% improvement in campaign efficiency and brand visibility.
  • Leveraged data insights through CRM systems to optimise decision-making and improve operational effectiveness, leading to a 40% improvement in lead conversion rates and more targeted business development strategies.

Sales and Marketing Executive

Speak Up London
London, England
08.2023 - 12.2023
  • Supported the Line Manager in managing and executing the Speak Up London marketing calendar, contributing to a 15% increase in student enrolments and strengthening brand positioning in a competitive market.
  • Led the development and implementation of tactical marketing initiatives, resulting in a 20% rise in website traffic and improved engagement across digital and offline channels.
  • Assisted in the development and execution of above-the-line marketing activities, collaborating with internal teams and external agencies to launch campaigns that led to a 10% increase in course sign-ups.
  • Conducted in-depth market research to identify emerging trends and business opportunities, leading to the introduction of new course offerings that boosted revenue by 18% over six months.
  • Developed and implemented targeted marketing plans, which directly contributed to a 25% uplift in social media engagement and a 12% increase in student referrals.
  • Managed external agencies, overseeing the production of creative assets, corporate website updates, and internal communications, ensuring consistent branding and a 30% improvement in marketing efficiency.

Events Marketing And Public Relations Coordinator

Holiday Inn
05.2022 - 07.2023
  • Coordinated events and sponsorships across EMEA and APAC, managing all logistical aspects, including venue setup, AV requirements, catering, and branding, contributing to a 20% increase in event attendance and enhanced brand visibility in key markets.
  • Built and maintained strong relationships with internal and external stakeholders, vendors, journalists, bloggers, key media contacts, and suppliers, fostering long-term collaborations that led to 10+ successful partnerships and increased media coverage across targeted regions.
  • Developed and distributed compelling PR materials, including press releases, media pitches, and thought leadership content, securing 30+ media placements across print, digital, and broadcast platforms, resulting in a 15% increase in brand awareness.
  • Identified and engaged influencers and brand ambassadors, coordinating strategic partnerships, gifting initiatives, and event collaborations in line with brand objectives, leading to a 25% rise in influencer engagement and boosting customer loyalty through enhanced brand advocacy.
  • Worked closely with the social media team to amplify PR efforts across digital platforms, identifying trending topics and leveraging real-time PR opportunities, which contributed to a 20% increase in social media followers and a 10% boost in online bookings.
  • Implemented SEO-driven digital PR strategies, securing 40+ backlinks and media mentions that enhanced online visibility, contributing to a 15% improvement in organic search traffic.
  • Tracked and analysed PR performance using media monitoring tools, measuring sentiment, reach, and overall campaign impact, resulting in detailed insights that led to optimised future PR strategies and a 10% increase in ROI on PR campaigns.

Education

Bachelor of Arts - Advertising, Branding And Public Relations

Middlesex University
London
09.2020 - 07.2023

Skills

  • Event Management and Coordination

  • Marketing Strategy and Campaign Execution

  • Customer Relationship Management (CRM)

  • Public Relations and Media Relations

  • Stakeholder and Vendor Management

  • Budgeting and Financial Management

  • Influencer and Brand Partnerships

  • Digital Marketing and Social Media Integration

  • Market Research and Data Analysis

  • Adobe Photoshop

  • Excel, PowerPoint (MS Office)

  • Project & Time Management

Timeline

Partnerships Associate

Just Eat UK
01.2024 - Current

Sales and Marketing Executive

Speak Up London
08.2023 - 12.2023

Events Marketing And Public Relations Coordinator

Holiday Inn
05.2022 - 07.2023

Bachelor of Arts - Advertising, Branding And Public Relations

Middlesex University
09.2020 - 07.2023

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Massitan Fofana DiarassoubaPartnerships And Sales Associate