Mason Simmons
Basildon,essex
Summary
Strategic B2B Sales Manager with 10 years of sales experience driving revenue growth, optimizing conversion performance, and leading high-impact sales teams. Demonstrated success in increasing conversion rates, sustaining revenue under reduced marketing budgets, and implementing data-driven sales transformation strategies. Proven ability to align commercial functions, strengthen performance accountability, and deliver scalable, profitable growth in competitive B2B markets.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work history
Sales manager
Palace Media LTD
Southend-on-Sea, Essex
2025.03 - Current
- Assumed leadership following a 50% reduction in marketing lead generation budget, maintaining overall business revenue within 10%.
- Increased conversion rate from 3.56% (2024) to 5.67% (2025 YTD) a 59% improvement through optimized sales processes and structured coaching.
- Implemented a tiered performance strategy empowered top performers, accelerated mid-tier reps via targeted coaching, and managed underperformance through performance improvement plans.
- Streamlined sales processes to enhance team productivity.
- Strengthened sales and marketing alignment, maximizing ROI and lead-to-close efficiency.
- Improved sales funnel, forecasting accuracy, and team-wide accountability.
B2B sales executive
Palace Media LTD
Southend-on-Sea, Essex
2016.06 - 2025.02
- Managed full 360° B2B sales cycle, including prospecting, lead qualification, client presentations, negotiation, closing, and account management.
- Generated £120k in annual revenue, consistently exceeding monthly and yearly sales targets.
- Maintained top-performer status, ranking among the highest achievers on the team.
- Built and nurtured long-term client relationships, increasing retention and repeat business.
- Maintained accurate forecasting and pipeline management to ensure predictable revenue delivery.
- Recognized for sustained high performance, leading to promotion to Sales Manager.
Education
GCSEs -
Basildon Academies
Basildon, Essex 2010.09 - 2015.07
Skills
- B2B Sales Leadership & Strategy
- Conversion Rate Optimization (CRO)
- Revenue Growth & Forecasting
- Full-Cycle 360° Sales Management
- KPI & Performance Accountability
- Sales & Marketing Alignment
- Coaching & Team Development
- Lead Qualification & Pipeline Strategy
- Client Retention & Relationship Management
References
References available upon request.
Timeline
Sales manager
Palace Media LTD
2025.03 - Current
B2B sales executive
Palace Media LTD
2016.06 - 2025.02
GCSEs -
Basildon Academies
2010.09 - 2015.07