With five years of experience as a Biddable Manager, I have a strong track record of planning and executing successful campaigns that meet or exceed client goals. I am passionate about campaign testing and learning, making informed, data-driven decisions and optimisations. This approach resulted in a 121% growth in sales volume and a 102% increase in conversion rate for a client during a key business period.
I prioritise maintaining strong client relationships and am dedicated to continuous learning and innovation, ensuring my team stays current with industry trends. I work collaboratively with my team, focusing on upskilling and supporting their development. I strive to lead effectively and consistently deliver high-quality performance.
Working closely with clients and our internal strategy team to create annual strategies, laydowns, and plans, ensuring the biddable approach aligns with client goals and primary KPIs.
Oversee campaign activation and optimisations, campaign testing and learning processes, and conducting client-facing reporting duties.
Acting as a primary point of contact for clients, maintaining strong relationships through consistent communication and promptly addressing client needs and concerns.
Oversee the workload and upskilling of junior biddable specialists. Provide guidance on best practices, and ensure the specialists are equipped to deliver high-quality campaign results.
Receiving the Employee of the Year award in both 2021 and 2022.