Mason Asgha

UK-born professional and entrepreneur with a wealth of experience and contacts in, supply chain management, e-commerce, and fast-moving consumer goods (FMCG). A Nottingham University graduate and trained chartered surveyor, I have successfully transitioned into the FMCG sector with a focus on the clothing and home retail industry. I have consistently demonstrated my ability to build high-performing teams and develop and execute effective sales, design, and sourcing and supply strategies for blue-chip and FTSE 500 companies. My expertise includes managing multi-million-pound contracts and driving significant business growth in both national and international markets.

• Successfully negotiated a multi-million global licensing agreement for a renowned British designer with a billion-dollar multinational retailer, covering all womenswear categories. This initiative enabled the launch of a turnkey design and B&M team, achieving market entry within four months.
• Launched the lingerie category under a licensing agreement for a prominent UK high street brand, overseeing the process from concept to delivery, and achieving £2m in sales within the first season across the UK and Europe.
• Developed and launched lingerie, swimwear, nightwear, and activewear categories for various companies, ranging from start-ups to established brands and retailers, handling all aspects from strategy and brand concepts to design, supply chain and multi-channel sales.
• Spearheaded the launch of a young women’s fashion swimwear brand in collaboration with a global events company, completing the process from brand concept to delivery within six months. This included product design and sourcing, marketing strategy and execution, e-commerce platform development, and social media creation, facilitating multi-channel sales through national and international wholesale, direct-to-consumer, in-store concessions, and marketplaces.
• Effectively sourced and negotiated with retailers and suppliers on multiple product flow lines within the women's essentials category, collaborating with C-suite executives, technical teams, compliance departments, and buying teams.

• Coaching the Kirk Deighton CC Juniors
• Coaching the Kirk Deighton FC Juniors
• Padel and Backgammon !