Summary
Overview
Work History
Education
Skills
Certification
Websites, Portfolios and Profiles
Hobbies and Interests
Custom Section
Languages
Hobbies and interests
Timeline
Generic

Mary Noel

Birmingham,West Midlands

Summary

Experienced and detail‑oriented Marketing Process Compliance and Surveillance Manager with 19 years of experience across digital and distribution compliance, customer and product risk management, and governance in highly regulated, fast‑paced environments, including the banking and financial services sector at Synchrony Financial (formerly GE Retail Finance). Skilled in analysing requirements, assessing operational and customer‑impact risks, and developing structured controls that ensure system accuracy, reliability, and regulatory alignment. Strong track record collaborating with cross‑functional QA, Product, and Technology teams to validate user interfaces, call‑handling workflows, IVR logic, and customer‑facing digital journeys. Adept in manual test planning, test case execution, defect identification, and root‑cause analysis, supported by hands‑on telecoms experience in Avaya platform testing and frontline 999 emergency call handling. Recognised for disciplined problem‑solving, strong documentation practices, and implementing strategic controls that safeguard organisational integrity and customer trust while supporting the delivery of mission‑critical services.

Overview

21
21
years of professional experience
1
1
Certification

Work History

999 Call Handler

BT (British Telecommunications)
Birmingham
07.2024 - Current
  • Respond to emergency 999 calls with a high degree of professionalism, quickly assessing situations and gathering critical information to accurately prioritize and dispatch appropriate emergency services (police, fire, ambulance).
  • Demonstrate composure and empathy in high-pressure situations, ensuring callers feel supported and reassured while providing clear instructions to aid in their safety.
  • Handle an average of 400-500 calls per shift, maintaining response accuracy and speed, resulting in a 99% accuracy rate for service dispatches.
  • Trained in emergency response protocols, safeguarding procedures, and data privacy policies to ensure the highest standards of caller confidentiality and compliance with BT’s guidelines.
  • Utilize state-of-the-art call-handling technology and real-time databases to locate caller information, providing accurate and swift assistance to emergency services.
  • Collaborate with dispatch teams and other emergency handlers to ensure seamless communication and coordination, optimizing response times for life-saving interventions.
  • Recognized by management for quick-thinking, empathy, and adherence to protocols, receiving a commendation award for outstanding call-handling skills and service excellence.

Marketing Surveillance Manager/Compliance

SYNCHRONY FINANCIAL (Formerly GE Global Servicing)
Hyderabad
01.2021 - 05.2023

Execute recurring surveillance testing for the defined testing scope within a surveillance review Document detailed test instructions and results to documentation standards and meet required deadlines.

Analyze test results to identify defect categorization and root cause Make recommendations on final test outcome to Marketing Surveillance management

Effectively communicate test results to process owners and actively manage the closedloop for all defects identified during testing Maintain an appropriate depth of knowledge of Marketing processes that is necessary to effectively conduct surveillance testing.

Actively seek training and learning opportunities to increase knowledge and stay abreast of process changes

.Establish effective relationships with all Marketing teams that own processes and activities tied to the annual surveillance plan

Create and maintain repository of evidence documentation and workpapers to support testing activities that align with documentation standards.

As a Marketing Process Surveillance Manager, collaborated with QA teams to validate and test Avaya contact center platforms and related marketing communication workflows to ensure compliance, functionality, and customer experience standards.

CUSTOMER EXPERIENCE MANAGER

SYNCHRONY FINANCIAL (Formerly GE Global Servicing)
Hyderabad
01.2016 - 01.2021

Developed and implemented a company-wide Customer Experience (CX) strategy, enhancing customer satisfaction and loyalty by addressing critical touchpoints and streamlining omnichannel interactions across web, mobile, contact center, and chatbot platforms.

Analyzed customer feedback and survey data (NPS, CSAT, CES) to identify experience gaps; partnered with Product, Marketing, IT, and Support teams to implement targeted improvement initiatives, driving a 20% increase in customer satisfaction within one year.

Optimized end-to-end customer journeysby identifying friction points and root causes of dissatisfaction, implementing process enhancements and targeted retention strategies that reduced customer churn by 15%.

Collaborated with IT, Product, UAT and QA teams to enhance digital experiences, leading website and mobile app usability improvements that resulted in a 30% increase in positive digital touchpoint feedback.

Conducted comprehensive chatbot testing and validation, including functional, NLP, intent recognition, and conversation flow testing to ensure accuracy, compliance, and seamless customer interactions. Partnered with QA teams to validate chatbot integrations, response accuracy, fallback handling, and escalation to live agents, improving first-contact resolution and reducing response times.

Established and monitored key CX performance metrics and dashboards, delivering executive-level reporting and actionable insights to drive data-informed strategy adjustments and continuous improvement.

Championed adoption of emerging CX technologies, including CRM enhancements and AI-powered chatbots, improving personalisation, automation, and customer response efficiency.

SENIOR CUSTOMER SERVICE REPRESENTATIVE(With sales)

SYNCHRONY FINANCIAL (Formerly GE Global Servicing)
Hyderabad
11.2004 - 01.2016
  • Delivered exceptional customer service by handling inbound and outbound calls, emails, and chat inquiries with a high level of professionalism, achieving an average customer satisfaction score of 95%.
  • Built rapport with customers to understand their financial needs, proactively identifying and offering relevant products and services to enhance their experience and meet sales goals.
  • Consistently exceeded monthly cross-sell and upsell targets, contributing to an increase in product adoption rates by 20% and boosting overall account profitability.
  • Conducted needs-based assessments and presented personalized product solutions, including credit card offers, loan products, and financial tools, helping customers make informed financial decisions.
  • Resolved complex customer issues promptly, resulting in a reduction of repeat calls by 15% and enhancing first-contact resolution rates through in-depth product knowledge and efficient troubleshooting.
  • Maintained accurate and up-to-date records of customer interactions and sales activities in CRM systems, ensuring compliance with Synchrony’s policies and regulatory guidelines.
  • Participated in regular training and development programs, continuously improving product knowledge, sales skills, and customer service techniques to deliver a better customer experience.
  • Collaborated with team members and managers to share best practices, identify opportunities for process improvement, and achieve team goals.

Education

Master of Science - International Business with Data Analytics

University of Ulster
Birmingham, United Kingdom
01-2023

Master of Business Administration - Banking

Sikkim Manipal Univerisity
Hyderabad
01-2016

Skills

  • Validated Avaya UAT workflows, IVR flows, routing logic, agent screens, escalation flows
  • Conducted chatbot functional NLP testing, conversation flow validation, escalation logic
  • Experience writing and executing structured test cases during surveillance and CX testing
  • Direct experience with Avaya contact centre systems (routing, IVR, call recording)
  • Current role as 999 Call Handler at BT, using BT’s emergency call systems
  • Deep understanding of real‑time call flows, dispatch logic, and emergency protocols
  • Identified defects in call monitoring rules, CRM–Avaya integration, segmentation uploads
  • Participated in defect triage, and go‑live readiness approvals
  • Managed CX issues, digital friction points, and system‑level customer journey defects
  • Defined test scope with QA teams
  • Validated dashboards, CDRs, segmentation logic, and compliance workflows
  • Documented CX metrics, dashboards, and reporting
  • Led CX initiatives, collaborated with QA, IT, Product, UAT teams
  • Managed emergency calls independently with high accuracy
  • Recognized for quick thinking and protocol adherence

Certification

  • Basics of SOX Compliance
  • Time Management skills
  • Anti Money Laundering, KYC and Compliance
  • Enterprise Governance, Risk and Compliance
  • Fraud Awareness (Internal Controls)
  • FCA Compliance Essentials
  • Risk Testing modules

Websites, Portfolios and Profiles

www.linkedin.com/in/mary-leena-noel-301732248

Hobbies and Interests

  • Travelling
  • Cooking
  • Volunteering Activities
  • Painting

Custom Section

  • Received 6 Productivity Champion Award
  • Received 4 Operational Excellence Award
  • Received monthly awards for STAR performer and highest number of sales

Languages

English
Proficient
C2
Hindi
Proficient
C2
Telugu
Proficient
C2
Tamil
Proficient
C2

Hobbies and interests

  • Painting or sketching
  • Volunteering
  • Travelling
  • Cooking

Timeline

999 Call Handler

BT (British Telecommunications)
07.2024 - Current

Marketing Surveillance Manager/Compliance

SYNCHRONY FINANCIAL (Formerly GE Global Servicing)
01.2021 - 05.2023

CUSTOMER EXPERIENCE MANAGER

SYNCHRONY FINANCIAL (Formerly GE Global Servicing)
01.2016 - 01.2021

SENIOR CUSTOMER SERVICE REPRESENTATIVE(With sales)

SYNCHRONY FINANCIAL (Formerly GE Global Servicing)
11.2004 - 01.2016

Master of Science - International Business with Data Analytics

University of Ulster

Master of Business Administration - Banking

Sikkim Manipal Univerisity
Mary Noel