Mary Ann Keenan

Dynamic and commercial professional talented at storytelling and content curation. Anticipates and creatively solves problems to execute business plans. Strategic thinker demonstrating perseverance and critical thinking skills. Energetic and enthusiastic lover of all things beauty related with 20 years cosmetics experience in premium beauty. 10+ years experience in commercial sales and training leadership roles inspiring a broad and diverse array of teams/individuals ranging from large regional teams of over 600 Retail Make up Artists, to driving acute regional Sales & Education Executives to deliver annual forecasts and managing & coaching elite individuals in high profile PRO Ambassador roles. Over the past 7 years I have pioneered complete training curriculums end-to-end for 4-5 brands simultaneously, strategising with Global HQ teams in San Francisco to deliver training, content and artistry for all Kendo Brands within LVMH to achieve budget plans. My experience as a former Bobbi Brown Pro Artist working alongside Bobbi Brown herself in NYC, London and Paris as part of her fashion week team lead me to deliver masterclasses at large beauty events such as Brides the Show, Vouge Fashion Week, IMATS as well as becoming a monthly QVC Guest speaker. Since launching Fenty Beauty in the UK I have lead several overseas Fenty beauty events in New York, San Francisco, New Orleans, Dubai, Paris and Africa as well as launching KVD to Sephora Russia and Dubai. In my current role I work closely with PR and marketing to curate influencer strategy, delivering education to mega and micro influencers, working on elevated paid partnerships as well as building organic and authentic collaborations with industry experts and social connections. I have a holistic and integrated approach to business life, and have pursued my whole career with this philosophy in mind. I am an advocate for self-empowerment, self-expression and have a true passion for beauty, people and adventure.