Summary
Overview
Work history
Education
Skills
Custom
Personal Information
Affiliations
Timeline
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Martyn Harrison

East Boldon,Tyne & Wear

Summary

Accomplished professional with expertise in business development and key account development, adept at contract negotiation and strategic planning. Demonstrates strong personnel skills and excels in team building, leveraging hands-on market analysis to drive growth. Committed to achieving organisational goals through effective market analysis and innovative strategies.

Overview

16
16
years of professional experience

Work history

Consultant - International Brand Development

NAR
Newcastle
11.2024 - Current
  • Using years of networking and experiences to work with brands to identify markets for international growth and expansion
  • Providing contractual, local governance and cultural advice to create winning outcomes
  • Creation of strongly defined GTM plans with required defined actions
  • Helping establish International pricing models to ensure profitable trade
  • Successfully helped launch Represent from UK into Australia & New Zealand.
  • Used market knowledge of both the brands UK heritage and its new target market in Australia to create strong market penetration and enhance consumer visibility

Managing Director

WePresent Agency
Newcastle upon Tyne, Tyne & Wear
02.2020 - 11.2024
  • Established brand relationships and negotiated distribution agreements
  • Developed logistic structure to allow for import, warehousing & distribution to customer base
  • Set up and integrated products into stock management system for better stock visibility and analytical performance review
  • Managed business operations, financial performance and investments of company.
  • Developed key account relationships
  • Established performance metrics, resulting in increased team efficiency.
  • Built trust and understanding with brand partners to enhance their building of products best suited to market requirements

Managing Director

2Squared Agency
Manchester
10.2009 - 01.2020
  • Founded and built business to successful and profitable £12M company, focusing on UK key accounts & independents
  • Grew team to 40+ staff, with multiple departments
  • Developed several business models with brands on footwear & apparel, including licences, distribution models & agency sales.
  • Successfully launched own brands, designing, sourcing and building a strong customer base, while recognising the needs to build brand equity and individuality
  • Strategically lead each department, understanding personnel requirement, setting targets and analysing results
  • Built knowledge in pricing models, setting margin requirements, understanding customer requirements and critical path management.
  • Placed strong emphasis on staff development, well being in the workplace and was proud of staff retention, which in turn promoted a stable and consistent presence to our customers

Education

Bachelor of Arts - Economics

Northumbria University
Newcastle upon Tyne, NET
09/1993 - 07/1996

Skills

  • Business development
  • Key account development
  • Contract negotiation
  • Strategies and goals
  • Market analysis
  • Strong personnel skills
  • Team building
  • Hands on market analysis

Custom

Martyn, Harrison, 07960021448, mrmartynharrison@gmail.com, British, 73 Langholm Road, Tyne & Wear, East Boldon, NE36 0EF

Personal Information

Affiliations

  • Competitive Golfer
  • Football Coach

Timeline

Consultant - International Brand Development

NAR
11.2024 - Current

Managing Director

WePresent Agency
02.2020 - 11.2024

Managing Director

2Squared Agency
10.2009 - 01.2020

Bachelor of Arts - Economics

Northumbria University
09/1993 - 07/1996

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Martyn Harrison