Martina Szlifirski
London
Summary
Client Success Manager - Media Solutions - Travel industry
offering background in Media/Display online marketing, with strong focus on client relationship management. 5+ experience in travel industry, media solutions. Managed all types of clients budgets from 20K + to 2M+ across media agencies, DMO, Hotels, Attractions, Retail, Airlines
inkedin:
https://www.linkedin.com/in/martina-szlifirski-a92516147/
Overview
8
8
years of professional experience
Work History
Client Success Manager – Media Solutions
Expedia Ltd
London
07.2022 - Current
- Maintaining existing accounts, developing new accounts, and coordinating with the sales team
- Plan and manage the execution of client’s digital media campaigns
- Contribute to quarterly/annual business reviews, presenting creative analysis with clients, proactively share optimisations suggestions
- Daily point of contact for clients, media agencies – building strong and trusting relationships, maintaining existing relationships
- Ensuring all campaign detail aligns between the media plan, agency IO and Salesforce order, and maintain this alignment throughout the campaign lifecycle
- Responsible for campaign reconciliation
- Creative strategy - Collaboration with designers on creative creation, outsourcing assets for clients, sending creative briefs to design, reviewing creatives, tag testing, creative A/B testing
- Monitor and optimize campaign metrics for delivery and KPIs
- Determining appropriate targeting & ROI metrics, troubleshooting, optimizing and reporting
- Working closely with internal teams such as Media Studio, Revops, Market Managers, Adops, Programmatic teams
- Monitor competitive trends in the businesses
- Involvement in new business development as necessary
- Using on daily basis tools such as: Google Ad Manager, Salesforce, Tableau, JIRA, Microsoft Office – Powerpoint, Excel, Word, Adobe Stock
EMEA Senior Sales Planner - Display
Tripadvisor Ltd
London
01.2019 - 06.2022
- Building strong trusted relationships and best in class service to clients: understand clients needs and meet their expectations
- Pre sale: determine campaign strategy, targeting strategy, goal and suggest solutions of their implementation, Planning: responsible for Media Plans executions that is aligned with clients objectives
- Post-Sale: monitoring campaign delivery, metrics and KPI, identifying upsell opportunities
- Provide innovative ideas for clients media and stay ahead of industry/market trends
- Responsible for : setting, analysing campaigns; developing media strategies, media plans, providing on-site, off-site marketing solutions, monthly billing process
- Setting Programmatic Guarantee campaigns in Google Ad Manager
- Working closely with media agencies, DMOs, Hotels, OTAs and be able to adapt the media strategy to each industry
- Responsible for campaign reconciliation
- Monitoring, Reporting on campaigns and suggesting optimization to ensure outstanding KPI results
Emea Account Manager - Sales Department
PANDUIT Europe Ltd
London
12.2018 - 01.2019
- Accounts Coordination
- Providing best class service and solutions
- Supply chain coordination
- Cross company cooperation such as: pricing, finance, marketing
SAP Analyst
DECATHLON
Lille
12.2017 - 11.2018
- Analyzing Pricing/Finance inquiries
- Cooperation and Support of SAP Developers, Project Team
- Processing purchase and sales orders, invoicing
- Internal Flows Coordination
- Big Data Price files procession in Excel and SAP
- Monthly closure invoice procession
SAP Procurement Analyst
MONDELEZ INTERNATIONAL
Bratislava
01.2016 - 11.2017
- Contract and Purchase Orders Management
- Invoice management
- Managed Accounts Payable Department
Education
Diploma in Tourism and Hospitality -
London School of Management – LSPM
01.2019
Master’s degree Foreign Languages French and German -
University of Vienna
01.2014
Bachelor French Linguistic -
University Comenius Bratislava
01.2012
Hotel & Hospitality Management -
Hotel Academy
01.2008
Skills
- Systems: Google Ad Manager, Operative 1, Ad Book, Tableau, Salesforce, Microsoft Office, Outlook, JIRA, Adobe Stock
- creative analysis, media planning, account management, travel/tourism/hospitality
Hobbies and Interests
- Music
- Literature
- Knitting
- Travelling
Languages
Czech
First Language
English
Advanced (C1)
C1
German
Advanced (C1)
C1
French
Advanced (C1)
C1
German
Advanced (C1)
C1
Spanish
Elementary (A2)
A2
Languages
- Slovak, Czech - native
- English C1
- German C1
- French C1
- Spanish A2
Timeline
Client Success Manager – Media Solutions
Expedia Ltd
07.2022 - Current
EMEA Senior Sales Planner - Display
Tripadvisor Ltd
01.2019 - 06.2022
Emea Account Manager - Sales Department
PANDUIT Europe Ltd
12.2018 - 01.2019
SAP Analyst
DECATHLON
12.2017 - 11.2018
SAP Procurement Analyst
MONDELEZ INTERNATIONAL
01.2016 - 11.2017
Diploma in Tourism and Hospitality -
London School of Management – LSPM
Master’s degree Foreign Languages French and German -
University of Vienna
Bachelor French Linguistic -
University Comenius Bratislava
Hotel & Hospitality Management -
Hotel Academy
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