Martina Slajerova
Witham,,Essex
Summary
Native Czech speaker and fluent English-language writer, editor and content specialist with more than 15 years of experience across digital publishing, research, fact-checking and educational content. Co-founder of KetoDietApp.com and author of 10 internationally published cookbooks translated into more than 10 languages. Experienced in reviewing complex information for accuracy and clarity, managing editorial contributors and creating content for websites, mobile apps, books, email and social media. Earlier experience includes teaching English in corporate and primary-school settings and two years in external and internal audit at Deloitte.
Overview
4
4
Languages
21
21
years of professional experience
Work history
Co-founder, Author & Content Lead
KetoDiet / Compumaster Ltd
, United Kingdom
2012.06 - Current
- Co-founded KetoDietApp.com and developed KetoDiet from an early mobile app into a comprehensive digital nutrition platform across web, mobile, books, eBooks, email and social media.
- Lead content strategy and editorial standards across the KetoDiet website, mobile app, email marketing and social media.
- Co-created the KetoDiet mobile app and have remained closely involved in its development, including content, feature planning, UX/UI, testing and ongoing improvements.
- Researched, wrote, edited and fact-checked educational content, emphasising accuracy, source quality and clarity in presenting complex information.
- Author of 10 internationally published cookbooks, translated into more than 10 languages.
- Managed freelance contributors, including recipe developers, dietitians, editors and social media specialists, ensuring accuracy, consistency and quality in their work.
- Created several eBooks from concept through writing, editing, design and publication.
- Photographed all 10 cookbooks and created digital and print materials using Adobe Photoshop, InDesign and Canva.
Audit Assistant
Deloitte
Prague, Czech Republic
2010.06 - 2012.04
- Performed analytical and detailed testing of financial statements, including assets, liabilities and profit and loss accounts.
- Conducted external financial audits across banking, insurance, manufacturing, distribution and retail.
- Worked directly with clients to obtain and evaluate accounting and management records, business processes, internal controls and risk-management information.
- Executed internal audits and European subsidy engagements across various industries.
- Trained and supervised junior audit assistants in teams of 2–8.
- Promoted from Audit Assistant 1 to Audit Assistant 2 in August 2011.
English Language Teacher
Glossa s.r.o.
Prague, Czech Republic
2006.04 - 2009.04
- Taught English to corporate clients and individual students using Cambridge course materials, including Business English.
- Adapted lessons to students' proficiency levels, learning needs and professional requirements.
English Language Teacher
School Tour s.r.o.
Prague, Czech Republic
2006.02 - 2007.06
- Taught English to primary-school students using a mix of course materials and age-appropriate learning activities.
- Adapted lessons and exercises to different ability levels.
English Language Teacher
Interpret s.r.o.
Prague, Czech Republic
2006.03 - 2007.05
- Delivered Business English training to corporate clients, with a focus on practical workplace communication.
Education
Master's Degree — - Business & Commercial Law / Auditing
University of Economics
Prague, Czech Republic 09/2004 - 06/2010
ACCA — Part-qualified - Accountancy
Association of Chartered Certified Accountants (ACCA)
Prague, Czech Republic 06/2010 - 04/2012
Skills
- Writing, editing & proofreading
- Research & fact-checking
- Content evaluation & quality control
- Critical analysis
- Content strategy
- Digital publishing
- UX/UI & software testing
- Adobe Photoshop & InDesign
- Canva
- Advanced Microsoft Excel
Accomplishments
- Grew KetoDietApp.com to become the world's third most-visited low-carb and ketogenic diet website by estimated traffic in 2018.
- Several cookbooks became Amazon bestsellers across multiple cookbook, nutrition and ketogenic diet categories.
- Worked on a specialized build of the KetoDiet app for cancer research led by Eugene Fine, MD, and Alexander Pearlman, PhD, in 2014, incorporating predefined meals for study participants and enabling dietary tracking.
Affiliations
- Fitness & strength training
- Travel
- Arts & crafts
- Cooking
- Photography
LANGUAGES
Czech — Native
English — Fluent
Russian — Intermediate
Italian — Beginner
PUBLICATIONS
Author of 10 internationally published cookbooks with Fair Winds Press, with editions translated into more than 10 languages:
- The KetoDiet Cookbook (2016)
- Sweet & Savory Fat Bombs (2016)
- Quick Keto Meals in 30 Minutes or Less (2017)
- Keto Slow Cooker & One-Pot Meals (2018)
- The Beginner's KetoDiet Cookbook (2018)
- The Keto All Day Cookbook (2019)
- Super Low-Carb Snacks (2019)
- Keto Simple (2020)
- Sweet & Savory Keto Chaffles (2020)
- The New Mediterranean Diet Cookbook (2021)
Timeline
Co-founder, Author & Content Lead
KetoDiet / Compumaster Ltd
2012.06 - Current
Audit Assistant
Deloitte
2010.06 - 2012.04
English Language Teacher
Glossa s.r.o.
2006.04 - 2009.04
English Language Teacher
Interpret s.r.o.
2006.03 - 2007.05
English Language Teacher
School Tour s.r.o.
2006.02 - 2007.06
ACCA — Part-qualified - Accountancy
Association of Chartered Certified Accountants (ACCA)
06/2010 - 04/2012
Master's Degree — - Business & Commercial Law / Auditing
University of Economics
09/2004 - 06/2010