Martina Madden
Armagh,Armagh City Banbridge and Craigavon
Summary
Accomplished Business Development Executive offering expertise in generating significant company growth through lead generation, customer service, sales and marketing techniques. Offering strong skills in communication and relationship building. Knowledgeable about market analysis and strategic planning. Ready to use and develop negotiation, leadership, and problem-solving skills.
Innovative and driven, demonstrating strong interpersonal skills and knack for strategic thinking. Proven ability in relationship building and market analysis, with exceptional communication and problem-solving abilities. Ready to drive growth and contribute to success.
Overview
28
28
years of professional experience
Work History
Business Development Executive: Educational Omnichannel Sales
O'Neills International Sports Company Ltd.
01.2013 - 10.2024
- Manage the educational sector for O'Neills in direct, online and retail sales
- Driving sales of sports kits and equipment to schools, Colleges and Universities
- Organising and managing social media campaigns, order forms and graphics to increase customer sales
- Build strong cohesive relationships with clients/customers to ensure repeat business
- Manage contracts for new and existing clients/customers
- Generate leads and pipeline management
- End to end delivery of esourcing tenders to drive sales in keeping with brand values
- Representing O'Neill's at sports events including an Invest NI mission to Boston/New York in 2017
- Working & supporting our shop managers to add school accounts to the 5 O'Neills retail outlets in NI
- Delivering comprehensive reports to senior management
- Ordering and managing stock for online sales
- Driving & Achieving all sales targets from direct/online and retail
- Supporting team members to deliver excellence in sales & Service.
- Identified potential clients for business expansion opportunities.
- Established strong partnerships with key stakeholders to drive business growth.
- Delivered outstanding customer service, resulting in repeat business collaborations.
Sales Manager
O'Sullivan Safety Ltd.
Dublin
01.2007 - 01.2013
- Managing the Account manager to the largest hardware chain in Ireland
- Drive continuous sales of branded clothing and safety products
- Territory Management - working nationally
- Lead generation through cold calling into hardware, construction and hygiene companies
- Manage and develop accounts in both the retail and wholesale safety and hygiene sector
- Report on market activity
- Identify and develop new business
- Credit control in my own area and resolve account queries
- Building customer loyalty & satisfaction through regular one to one meetings
- Report to General Manager
- Manage customer feedback and generate reports to ensure all feedback from customers was fed back to management
- Work as part of a wider team, to ensure sales departments success.
Sales Representative
Naturelle Consumer Products Ltd.
Omagh
01.2001 - 01.2007
- Manage customer accounts within a given territory
- Increase customer purchasing from existing customers
- Introduce new products to customers
- Working closely with customers to resolve issues i.e., delivery, invoicing etc
- Develop potential business within territory
- Meet sales target
- In my last year of employment my sales figure was £1.25 million
- Credit control for my own customers
- On average 85% of customers paid within 60 days
- Carry out market research into potential products and report back to senior management
- Report on competitor and market activity and ensure this information was cascaded down to all involved.
Fundraising Advisor
Allegro N.I (for Mars Confectionery)
Belfast
01.2000 - 01.2001
- Employed by Allegro NI on behalf of Mars Confectionery as Fundraising Advisor of a one year pilot scheme in N.I
- Sales calls with clubs, societies, schools etc
- Encourage and help customers achieve the maximum sales from the fundraising scheme
- Marketing and PR of the scheme using the local press and the appropriate bulletins
- Arrange delivery schedule of both the prize's and the fundraising products
- Work closely with the telesales group to co-ordinate sales calls and follow up appointments.
Consumer Demand Team Leader
Coca-Cola Bottlers (Ulster) Ltd.
Lambeg, Lisburn
01.1999 - 01.2000
- Consumer Demand Team (CDT) work with the other departments within the company to promote the various Coca-Cola brands
- Manage a team of up to 30 people from 18-30 years old
- Co-ordinate the CDT timetable - coordinating uniforms, vehicles, brands, promotion tools etc
- Staff wages on a weekly basis
- Work closely with the PR and Marketing department to help develop the brands
- Respond to sponsorship requests by following strict guidelines
- Encourage team atmosphere to achieve the best results.
CDT Member
Coca-Cola Bottlers (Ulster) Ltd.
Lambeg, Lisburn
01.1997 - 01.1999
- Work as part of a team to promote the Coca-Cola brands at various events such as Tour de France when in Ireland
- Manage deliveries when required
- Dealing with customer queries and issues when required
- Branding at events and retail/license trade outlets.
Education
CPD - Social Value in Bidding
Practis Tenders Ltd
10.2023 - 10.2023
CPD - Writing Compelling Bids
PROACTIS TENDERS LTD
UK 09.2023 - 09.2023
Diploma in Sales, Marketing and Innovation - undefined
Ulster University
Certificate in Sales, Marketing, Advertising and PR - undefined
Queen's University
undefined
Connections Graduate Course in Sales & Marketing
BA Honours Government & Law (2:2) - undefined
University of Ulster
GCSEs & A Levels -
St.Catherine's College
Armagh06.1996
Skills
- Strategic planning
- Market research
- Revenue growth
- Interpersonal skills
Accomplishments
- Created the Ulster University GAA account to O'Neill's largest NI customer. Taking sales from £30k to £180k between direct, online and retail.
- Increased sales by over 60% in direct and online
- Successfully managed various government contracts including the PSNI, Road Services & Belfast City Council
Languages
English
Custom
07850 342770, martinamadden@hotmail.co.uk, https://www.linkedin.com/in/matrinamadded-641b4189
Timeline
CPD - Social Value in Bidding
Practis Tenders Ltd
10.2023 - 10.2023
CPD - Writing Compelling Bids
PROACTIS TENDERS LTD
09.2023 - 09.2023
Business Development Executive: Educational Omnichannel Sales
O'Neills International Sports Company Ltd.
01.2013 - 10.2024
Sales Manager
O'Sullivan Safety Ltd.
01.2007 - 01.2013
Sales Representative
Naturelle Consumer Products Ltd.
01.2001 - 01.2007
Fundraising Advisor
Allegro N.I (for Mars Confectionery)
01.2000 - 01.2001
Consumer Demand Team Leader
Coca-Cola Bottlers (Ulster) Ltd.
01.1999 - 01.2000
CDT Member
Coca-Cola Bottlers (Ulster) Ltd.
01.1997 - 01.1999
Diploma in Sales, Marketing and Innovation - undefined
Ulster University
Certificate in Sales, Marketing, Advertising and PR - undefined
Queen's University
undefined
Connections Graduate Course in Sales & Marketing
BA Honours Government & Law (2:2) - undefined
University of Ulster
GCSEs & A Levels -
St.Catherine's College
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