MARTINA HRUSKOVA

• Opened Regent Street Flagship while looking after King Road store (multisite Manager for 6 months)
• Working closely with senior stakeholders across business and participate in senior leadership meeting with HQ partners in LA to drive new strategies, initiatives and visions
• Regularly reviewed performance data, driving continuous improvement efforts. Drive sales, profitability and overall business growth.
• Organise in store events to reinforrce Brand's presence and exclusivity - Regular instore community events - Serenity Sundays, VIP events, Alo was offical wellness sponsor of LFW - activations around LFW in London.
• Recruit, train and retain top talent to uphold brand standards. Led, inspire and develop high performing team (16 internal promotions across all levels of leadershp from leads(supervisor) to Store Managers and Field Managers.
• Foster strong team culture, ensuring motivation and engagement
• Conduct regular performance reviews and set clear goals
• Ensure exceptional client journey with focused on personalised service. Launched and piloted clientelling app for region
• Led efficient operations, Working with RFID for daily recovery and replenishment. Weekly RFID Invetory counts above 96%
• Maintained compliance with industry regulations at all times.
• Key Achievements:

- generated 500k during opening weekend

- delivered 1mil in 1st week of trade

- In 2024 (Aug-Dec) delivered $11mil (+14% vs plan)

- In 2025 projected to do $27mil, finished on $33.5 (+24% vs plan; +70% vs LY), grew conversion by 1% from 12% to 13%

-introduced Team Sweats - monthly team bonding sessions out of store (classes, yoga, meditations, sound bath...)

- working collaboratively with community manager and marketing manager to curate and drive all activations across London, Currently partnering with Rowbits, Barry's, BXR Studio Marleybourne, Soul Studio and Nobu Pilates

• Responsible for all Store`s KPIs:
• Store Financial Performance: Grew the business YoY by 42% (from £12mil in first year post covid to £17mil. and then maintained LfL the year after. P&L - 40% contribution.
• Working closely with planning and visual merchandising team to ensure right product is available at right time; close cooperation with marketing team in driving traffic into store through instore events
• People Management & Engagement: Led the team of 45 off peak and 85 during peak. Ensured all procedures are being implemented and adhered to, creating a positive store environment and brand loyalty amongst team. People management through Performance Action Plans, Development plans. Employee engagement from 75% to 90%
• Customer Experience: Ensure highest level of customer experience in store, validated through NPS at 90+. Coached team on Service excellence, implementing new customer service journey (12 steps of Goose journey), in the moment coaching on overcoming objections, building longterm relationships.
• Operational Efficiency: Working closely with Retail OPS Team to maintain accurate inventory. 1.3% shrink. Monitored inventory levels consistently to avoid stock shortages or overages. andled cash transactions accurately, minimising financial discrepancies at the till. Partner with LP partners to ensure all loss prevention procedures are followed and where not investigated promptly. Payroll is managed effectively without overspending, budgets being adhered to. Effienct timely schedules.

• Areas of responsibilities:
• BRAND - Responsible for Seasonal activations and Campaign Launches on Ground floor including their planning and execution
• Collaborating with Brand team, VM team and Key City Buyers
• GLOBAL VISITS - Leading global visits in store, providing detail business and consumers insights
• PRODUCT CALL OUTS - reaching out to allocation and buying team to ensure have good depth of products ahead of campaigns
• REPORTING - building reporting system to monitor floor performance and its contribution to store`s revenue, reacting to business needs, reviewing top and zero sellers and calling out to re-merchandise where necessary
• CRM MEMBERSHIP - created leading team when it comes to recruiting new members, downloading Nike App and digitally engaging with consumers
• Monitoring daily membership KPIs and designing training programs to improve team's performance
• PAYROLL & SCHEDULING - Developed weekly schedule per payroll guidelines while accounting for employee and store needs
• Community outreach - working closely with People`s team in driving volunteer work in local communities to ‘Make Kids Moving'
• LP - working closely with internal LP team on reducing shrink
• TEAM - Managing and developing team of 45, offering mentorship and driving engagement
• During national lock-downs it included creating calendar of activities and upskilling team on retail excellence
• RECRUITMENT - Identifying external talents to join Nike team as well as internal for promotions
• DIVERSITY & INCLUSION - creating safe environment for team to speak up and share their experiences which directly relate to injustice in world

• Preparing store for re-opening and ensuring COVID safety measures are in place
• Managing queues, store capacity and quarantine of returned products
• Men`s Running, Training and Football categories) at Nike, City of London,
• Creating Service first environment
• Driving performance through KPIs
• Leading team of 60
• Coach and develop Athletes, Leads and Coaches
• Creating winning team delivering consistent service KPIs
• Managing schedules
• Driving Operational excellence on 1st floor - stockroom standards, space planning for deliveries, RTV, RFID display compliance
• Visual merchandising - partnering with in store VMS and Product flow Specialist to grow business
• MOD duties - responsible for running store, point of contact in emergencies, evacuations, escalations
• HR - ensuring all Nike policies are followed, and promptly address matters which need to be investigated

• Responsible for rolling Nike App at Retail from operational lens - Landing RFID in Nike town - Leading Project from NTL side - Leading most visits when it came to RFID or anything Operations related - Planning in deliveries, working closely with MPO (Marketplace Operations) team to ensure deliveries arrive to store on time, especially launch product - Managing space planning, replenishment, footwear service - Leading store Inventory counts (including RFID count) - Training whole store on RFID (350+ employees) - Minimizing losses by ensuring LP procedures are followed - Looking after facilities and maintenance of store - Cashing up - SOD and EOD - Coach and develop athletes, creating winning team (leading team of 60) - Ensuring all policies are adhered to and managing failure to comply - Chosen to be part of Leadership Development Scheme by AHC

• Monitor and record athlete`s attendance and lateness – action RTW, provide feedback on athlete`s performance

• Assist coaches to coach athletes

• Point of contact

• Women Services Ambassador – by ensuring our bra fitting services and gait analysis are being offered and provided to our female consumer

• I was chosen to be responsible for BOH tasks – training the team on mismate process, ensuring process is followed

• Representative for Women floor – listen to the team, represent team’s views and speak officially on behalf of them to leadership

• Assisting PMs in their daily tasks - arranging meetings, conference calls
• Booking travel, accommodation and organising finance
• Preparing contracts for signatures, releasing invoices on PM`s behalf
• Working in high paced environment