Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Martina Dzhulieva

Martina Dzhulieva

London, UK
The best way to predict the future is to create it.
Peter Drucker

Summary

I’m passionate about transforming today’s challenges into tomorrow’s opportunities. With a proven track record of leading high-impact projects in sustainability, innovation, and digital and commercial transformation, I focus on achieving long-term strategic goals that drive meaningful change across all organisational levels.

Overview

7
7
years of professional experience

Work History

Transformation Manager

Global Media
London
06.2021 - Current
  • Strategic Growth Planning: Collaborated with the senior leadership team to formulate a comprehensive 3-year growth strategy, defining key business objectives to drive long-term success.
  • Business Transformation: Delivered high-impact projects focused on sustainability, digital, and commercial transformation, ensuring all employees were part of this journey.
  • Strategic Insights & Decision Making: Provided critical analysis and recommendations on product development, go-to-market strategies, operating models, and profitability to influence strategic decisions.
  • Cross-Functional Leadership: Worked closely with leadership, product teams, and operations to ensure alignment and execution of strategic initiatives.
  • Portfolio Repositioning & Growth: Strategically repositioned the product portfolio to unlock new client opportunities and drive growth within the long tail of clients.
  • Change Management & Organisational Development: Led change initiatives and training programmes, including the launch of the Global Business School and the "1% Better" programme.
  • Innovation Culture Leadership: Founded the BlueSky Innovation Lab, fostering a culture of bottom-up innovation, generating over 650 ideas across departments, leading to new product developments, optimised processes, and an 80% increase in employee engagement and satisfaction.
  • Sustainability Leadership: Developed the business case for sustainability in media, leading regulatory scoping, policy development, vendor management, client engagement, and the launch of green outdoor production solutions, resulting in incremental revenue growth.
  • Digital Transformation & Automation: Contributed to the strategic development of a self-service platform, optimising operational efficiency while reshaping the existing business model to serve new client segments. Implemented new processes and AI tools for audio production, achieving 80% cost reductions and time savings.

Strategic Foresight Practitioner

Project-based
London
09.2022 - Current
  • Trend Scanning: Identified emerging trends and disruptions to anticipate future developments, informing forward-looking strategic planning.
  • Scenario Planning: Created diverse future scenarios to support organizations such as UCL, IKEA, Global, and TfL, in navigating potential risks and acting upon emerging opportunities.
  • Strategic Consulting: Developed actionable strategies, insights, and recommendations aligned with future challenges and growth opportunities, tailored to organisational capabilities and strengths.

Key Account Manager

Experion Media & Global Media
London
08.2017 - 05.2021
  • Business Growth: Negotiated over £25m in trading deals, achieving 30-40% year-over-year growth through strategic planning and a deep understanding of client needs and wider market dynamics.
  • Strategic Media Planning: Developed and executed high-performance media planning and buying strategies for blue-chip clients such as Sky, McDonald's, PepsiCo, UK Gov, Barclays, etc.
  • Client Relationships: Cultivated trusted, long-term partnerships with clients and specialist agencies, establishing myself as a go-to OOH partner.

Education

Strategic Leadership And Innovation -

Cambridge Judge Business School
01-2023

Strategic Foresight -

Futures Platform
08-2022

Sustainability Essentials For Business -

University of Cambridge
05-2021

BA Management And Entrepreneurship -

Lancaster University
06-2017

Skills

  • Organisational Development
  • Systems Thinking
  • Strategic Business Planning
  • Project Planning and Management
  • Revenue Growth
  • Change Management
  • Customer Success
  • Business Intelligence
  • Facilitation & Design Thinking
  • Strategic Foresight
  • Market Research and Competitive Analysis
  • Stakeholder Management

Affiliations

  • Running
  • Orienteering

References

References available upon request.

Timeline

Strategic Foresight Practitioner - Project-based
09.2022 - Current
Transformation Manager - Global Media
06.2021 - Current
Key Account Manager - Experion Media & Global Media
08.2017 - 05.2021
Cambridge Judge Business School - Strategic Leadership And Innovation,
Futures Platform - Strategic Foresight,
University of Cambridge - Sustainability Essentials For Business,
Lancaster University - BA Management And Entrepreneurship,

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Martina Dzhulieva