MARTINA ALLIE

• Led multi channel campaigns across digital platforms, delivering cohesive creative strategies across social, video, and motion content that maximised audience engagement

• Increased social media engagement by 65 percent and drove a 30 percent uplift in click through rates through data driven creative strategies

• Produced 500K+ organic view video and motion content and led a full adidas rebrand, enhancing brand recognition, visual consistency, and positioning across digital channels

• Implemented A/B testing and optimisation strategies to improve creative output, campaign performance, and ROI

• Streamlined workflows and revisited processes, reducing client feedback cycles by 40 percent, accelerating campaign delivery, and securing repeat commissions

• Improved team efficiency by 50 percent, enabling faster creative turnaround without compromising quality

• Managed projects with £40K+ budgets and collaborated cross functionally to deliver campaigns aligned with business objectives, integrating marketing, product, and analytics insights

• Directed 600+ video campaigns across social, broadcast, AV, and integrated platforms, partnering with global brands and leveraging data driven insights to maximise reach, engagement, and ROI

• Produced 1,900+ video and photography assets for campaigns and main AV content, driving 25K+ audience growth, boosting engagement by 79 percent, and delivering multi million view campaigns that elevated brand visibility

• Defined and led multi platform storytelling strategies for launches and integrated campaigns, including Homegrown, generating 1.2M+ impressions and securing repeat client commissions

• Originated and scaled a Vox pop video series from concept to execution, delivering 54K+ views and 112 percent sales growth, with the format adopted across competing brands and multi channel campaigns

• Led end to end creative direction and production, managing cross functional teams across pre production, shoots, and post production to deliver high impact campaign content globally

• Mentored mid level creatives and editors, building team capability, fostering innovation, and enabling scalable, high quality content production across social and broadcast channels

• Introduced innovative content formats and series that became repeatable assets, adopted across markets, and secured multi year strategic partnerships

• Mulberry, England: Creative lead, DOP, and editor for International Women’s Day campaign; produced social content highlighting female role models and strengthening brand storytelling
• ART COMES FIRST, NYC: Supported overall creative during AW21 shoot, contributing to direction and content that drove £120,000 in campaign revenue.
• Laurence Airlines, Paris: Movement direction, DOP, and edit for SS21 collection, crafting compelling narratives that resonated with audiences
• Nike, UK: Directed and produced the journey for AF1 2022 Campaign called NikeByYou activation, strengthening community engagement and driving 11,000+ new Nike memberships
• PUMA, EU: Led video and mixed-media photography production during Paris Fashion Week for PUMA Velophasis, translating brand values into high impact content that drove 1,000+ unit sales and generated 30K+ social engagements
• Ombre Chic, Switzerland: Served as lead videographer and editor for the SS23 collection, producing content that drove 11K+ consumer engagements ahead of the launch
• On Running, Switzerland: Led product launch content, driving 20K+ engagements and 15% pre order growth
• Reebok, EU: Directed social campaign on sustainability, boosting engagement by 25K+
• Adidas Originals, UK: Produced content for limited edition drop, generating 1.5M+ impressions
• Patagonia, US: Created environmental campaign videos, achieving 50K+ views globally