Martin Yanni
London,United Kingdom
Summary
Strategic and commercially driven professional with 8+ years’ experience in international sales, export operations, and end-to-end supply chain management. Strong track record in leading strategic and business planning initiatives that align commercial objectives with operational execution. Skilled in managing cross-border partnerships and driving value across complex supply chains, with hands-on experience coordinating production, logistics, and client relationships across UK, EU, and MENA markets.
Overview
6
6
years of professional experience
Work history
Business Development and Export Manager
Queen Fresh Produce
London/Cairo, UK/Egypt
01.2022 - Current
- Lead business development and sales strategies across international markets, managing high-value accounts with UKretailers such as IPL-ASDA and Morrisons.
- Develop and execute seasonal export plans across product lines including sweet potatoes, spring onions, and bulb onions, aligning production, logistics, and market demand.
- Conduct market research to identify new opportunities, expand product reach, and strengthen company position in competitive fresh produce markets.
- Build and maintain relationships with growers, packhouses, importers, and distributors to ensure consistent supply chain performance and quality standards.
- Oversee commercial operations from farm to delivery, collaborating with production, quality, and logistics teams to manage lead times, packaging specs, and customer expectations.
- Negotiate contracts, handle pricing strategy, and manage claims while minimizing risk and ensuring long-term client retention.
- Initiate internal workflow systems, performance tracking KPIs, and cross-functional coordination to support company scaling and strategic decision-making.
- Represent the company in international trade shows and B2B meetings, promoting Egyptian produce and securing partnerships in UK, EU, and beyond.
Business Development Manager
Queen Fresh Produce
London/Cairo, UK/Egypt
12.2019 - 01.2022
- Streamlined processes to improve overall efficiency.
- Secured new business opportunities by cultivating strong relationships with potential clients.
- Drove revenue growth with innovative sales strategies.
- Delivered excellent customer service by addressing queries promptly and effectively.
- Optimised operational procedures for improved productivity.
- Managed key accounts, ensuring high levels of customer satisfaction.
- Handled crisis situations effectively, minimising impact on business operations.
Google Ads Specialist
Freelancer
Remote
06.2019 - 06.2025
- Conducted thorough market research, developed highly targeted advertising campaigns.
- Adhered strictly to Google's advertising policies, ensured compliance at all times.
- Managed online advertising budget effectively, reduced unnecessary expenditures.
- Streamlined bidding strategies for maximised return on investment.
- Monitored competitor activity continuously, adjusted strategies for competitive advantage.
- Trouble-shot underperforming campaigns promptly, ensured consistent performance delivery.
- Analysed paid and organic website data to enhance Return On Investment (ROI).
Admin and Sales Assistant
Queentana Trading Company
London, United Kingdom
10.2019 - 12.2019
- Learnt about new products quickly, providing comprehensive guidance to customers.
- Utilised excellent communication skills to provide detailed product information.
- Delivered exceptional after-sales service, encouraging repeat business.
- Fostered welcoming store environment by maintaining clean and well-organised displays.
- Improved customer satisfaction through prompt response to email and phone queries.
Education
Bachelor of Engineering - Aerospace Engineering
University of Hertfordshire
United Kingdom 09/2016 - 06/2020
A-Levels - Mathematics, Physics and Business Studies
Gunnersbury Catholic School
United Kingdom 09/2014 - 06/2016
Skills
- Export Sales & Program Management
- Strategic Planning
- Export Operations
- Supply Chain Management
- Customer Relationship Management (CRM)
- International Logistics & Documentation
- International Sales
- Relationship Building
- Business Development
- UK Retail Supply Chain
- Quality Control
- Client Relations
Languages
English
Native
Arabic
Native
Affiliations
- DJ
- Chess
- Football
References
References available upon request.
Timeline
Business Development and Export Manager
Queen Fresh Produce
01.2022 - Current
Business Development Manager
Queen Fresh Produce
12.2019 - 01.2022
Admin and Sales Assistant
Queentana Trading Company
10.2019 - 12.2019
Google Ads Specialist
Freelancer
06.2019 - 06.2025
Bachelor of Engineering - Aerospace Engineering
University of Hertfordshire
09/2016 - 06/2020
A-Levels - Mathematics, Physics and Business Studies
Gunnersbury Catholic School
09/2014 - 06/2016
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