Martin Valentinov Yankabakov
Peterborough
Summary
Experienced Product Manager with knack for streamlining processes and driving product innovation. Worked in cross-functional teams to launch multiple successful products, driving good customer outcomes and commercial value. Known for fostering collaborative environments and delivering strategic solutions in fast-paced settings.
Overview
8
8
years of professional experience
4033
4033
years of post-secondary education
Work History
Propositions Manager
Markerstudy/Atlanta
Peterborough
08.2024 - 11.2024
- Supporting the development of the new motor insurance strategies for the group, ensuring best customer outcomes and commercial alignment
- Completing premium finance annual product governance reviews and new motor insurance product pre-live checks, driving agreed actions to completion
- Performing monthly premium finance reporting, including Credit Bureau and Debt collection analysis
- Provided insights for a regulatory paper on customers in financial difficulty
Product Manager
Markerstudy Group
Peterborough
05.2022 - 08.2024
- Served as Product Governance Manager for a range of motor insurance and ancillary products
- Completed annual product reviews, specifications, and reporting outcomes to stakeholders
- Led governance for the Nutshell insurance brand, ensuring compliance with ICOBS and completion of journey wording and documentation approval
- Chaired internal product governance forums and presented key outcomes to senior executives, contributing to strategic decision-making
- Worked on premium finance governance initiatives and collaborated with CFO-led forums for effective management
Product Manager, BGLi Motor and Home
BGL Group
Peterborough
08.2018 - 05.2022
- Led agile change delivery for commercial and regulatory product updates across multiple brands, including concept creation, requirement definition, and post-live testing
- Increased ancillary revenue through pricing elasticity tests on non-core products, delivering measurable profitability
- Developed a strategic roadmap for a new commercial vehicle insurance proposition, achieving alignment across stakeholders
- Spearheaded the launch of a new short-term digital car insurance brand (Jaunt), ensuring seamless execution
- Served as Product Owner for insurance offerings, including commercial vehicle insurance, personal accident cover, and tools protection
Senior Product Executive, Frontline, IDO
BGL Group
Peterborough
04.2017 - 08.2018
- Managed end-to-end delivery of regulatory and commercial product changes, ensuring compliance and strategic alignment
- Conducted competitor benchmarking and governance reporting to support data-driven decision-making
- Presented business cases to senior stakeholders, securing buy-in for commercial product initiatives
Senior Marketing Executive (Graduate Scheme)
BGL Group
Peterborough
09.2016 - 04.2017
- Completed three rotations across different teams: Digital Marketing, Marketing Planning, and Journey Optimization
- Developed an online banner campaign for Beagle Street, increasing website visits and improving sales conversions
- Reported daily marketing metrics for Comparethemarket.com, enabling informed decisions on marketing spend
- Implemented MVT testing on direct online journeys, improving brand perception and ancillary product sales penetration
Education
BSc - International Business & Management
Aston University
Exchange Study Program -
Nanyang Technological University
01.2014 - 06.2014
CIM Professional Diploma - Digital Marketing
Cambridge Marketing College
Skills
- Google Analytics
- Jira
- Agile Methodologies
- Advanced MS Office Suite
- Stakeholder Management
- Communication
- Team Collaboration
- Strategic Planning
Accomplishments
- High Performer Award, Recognized for leading the successful technical delivery of the Insurance Distribution Directive regulatory change across BGL’s product portfolio., 09/01/18
- Designed and implemented a new digital insurance proposition, Resulting in a streamlined customer journey and increased user engagement.
- Delivered a product solution for a partner brand, Projected to generate £10M in revenue over the next five years.
interests
- Technology
- Digital Marketing
- Insurance
- Fintech
- Volunteering
Timeline
Propositions Manager
Markerstudy/Atlanta
08.2024 - 11.2024
Product Manager
Markerstudy Group
05.2022 - 08.2024
Product Manager, BGLi Motor and Home
BGL Group
08.2018 - 05.2022
Senior Product Executive, Frontline, IDO
BGL Group
04.2017 - 08.2018
Senior Marketing Executive (Graduate Scheme)
BGL Group
09.2016 - 04.2017
Exchange Study Program -
Nanyang Technological University
01.2014 - 06.2014
BSc - International Business & Management
Aston University
CIM Professional Diploma - Digital Marketing
Cambridge Marketing College
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