A results-driven professional with expertise in strategic planning and external stakeholder management, demonstrating initiative and self-direction. Adept at team planning and resource management, ensuring optimal performance and compliance with regulatory standards. Committed to leveraging skills to drive organisational success and foster growth.
Overview
15
15
years of professional experience
Work history
Regional Sales Manger
HSS Training
Scotland, Northern England & Ireland
08.2025 - Current
Consulted with construction clients to assess technical, health, safety and compliance training needs, delivering CITB-aligned and industry- recognised solutions.
Acted as a trusted technical advisor, translating construction regulations, site requirements and competency standards into practical training programs.
Developed bespoke training packages covering site safety, plant and technical competencies in collaboration with internal subject matter experts.
Built long-term relationships with contractors, developers and supply-chain partners through solution-led, compliance-focused engagement
Developed regional sales strategies to enhance customer engagement and drive growth.
Training & Competency Manager
Dignity Funerals
Scotland & Northern Ireland
08.2021 - 08.2025
Design and deliver targeted training programs to enhance sales
effectiveness and compliance within an FCA regulated market
Conduct monthly performance reviews with sales teams and senior
management, identifying key improvement areas
Develop and led coaching frameworks to optimise consultative selling
skills and improve conversion rates
Provide data-driven sales insights, leveraging performance analytics
to drive revenue growth
Implement one-on-one coaching and mentorship programs to boost
individual performance, focused against company targets
Reduced ramp-up time for new sales hires through structured
onboarding and training initiatives
Funeral Consultant
Fosters Funeral Directors
Glasgow
02.2019 - 08.2021
Assisted families in planning personalised funeral services to honour loved ones.
Provided guidance on funeral arrangements, ensuring compliance with legal and regulatory requirements.
Coordinated with various service providers to facilitate seamless execution of funeral ceremonies.
Developed and maintained strong relationships with clients to ensure their needs were met effectively.
Collaborated with team members to streamline processes and enhance service delivery for clients.
Facilitated successful negotiations between conflicting parties, achieving mutually beneficial outcomes.
Area Business Manager
Golden Charter
Scotland & Northern Ireland
10.2010 - 02.2019
Facilitated sales training and coaching for business partners to enhance sales outcomes.
Supported teams by applying consultative selling techniques to improve sales strategies and increase client engagement.
Assisted in training and mentoring sales teams to establish structured sales processes and best practices.
Developed comprehensive business strategies to enhance market presence and drive growth.
Led negotiations with suppliers to secure advantageous terms and pricing agreements.