Martin Sevtsov
London, CR4 1FD
Summary
Digital Marketing & Operations Specialist with a proven track record in creative direction, marketing automation, and process optimisation. Currently driving digital initiatives at the Tax Advisory Partnership, highlighted by a Tolley’s Tax Award nomination for design work and the end-to-end architecture of advanced HubSpot automation and AI-driven enquiry systems. Bringing a strong background in CRM management and multi-channel campaign execution from previous roles. Skilled in digital asset creation, technical support, and marketing operations.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Digital Marketing & Support Analyst,
Tax Advisory Partnership
City of London
01.2025 - Current
- Creative Direction: Led the design and execution of visual collateral, spanning multi-channel marketing campaigns, digital brochures, and emails, earning recognition with a Tolley’s Tax Awards nomination for a featured design work.
- AI Integration & Workflow Innovation: Undergone extensive internal training on Microsoft AI tools, subsequently developing and deploying a brand-new AI-assisted enquiry process via Hubspot that revolutionised partner involvement, streamlined multi-stage operations through automation, and significantly reduced lead response times.
- Process Optimisation: Continuously identify, test, and implement workflow enhancements and automation strategies to optimise daily operations, cut administrative overhead, and drive company-wide productivity.
- Advisor & Partner Support: Delivered hands-on operational and strategic support to advisors and partners, including building and optimising website pages, writing and publishing blog content, producing supplementary marketing collateral, and occasionally coordinating staff recruitment for new hires.
Marketing Coordinator,
WealthBuilders
London, United Kingdom
02.2020 - 12.2024
- Lead Generation: Designed and optimised high-converting landing pages and lead magnets using Kartra and WordPress, integrating SEO best practices to capture and nurture high-quality leads.
- Advanced Marketing Automation: Managed multi-step marketing funnels and automated email sequences for a subscriber base of 23,000+, utilising behaviour-based segmentation to increase engagement and conversion.
- Webinar & Event Execution: Managed the technical lifecycle for weekly webinars, including registration page builds, invitation sequences, and automated post-event follow-up workflows.
- CRM Management: Served as the primary administrator for the CRM, managing lead tagging, list segmentation, and data integrity to provide actionable insights for the sales team.
- Multimedia Asset Production: Developed a wide range of digital assets and promotional videos using Adobe Creative Suite, Canva, Davinci Resolve and others, supporting several successful multi-channel product launches.
Marketing Executive,
Property Investing Foundation
United Kingdom
09.2020 - 02.2023
- Provided technical support and efficiently managed lead generation processes.
- Managed marketing funnels for monthly webinars, optimising audience engagement and increasing participation rates.
- Managed the membership portal by uploading content and editing photos/videos, enhancing user experience and delivering high-quality visual materials.
Digital Artist/ Muralist,
Freelance
01.2019 - Current
- Created digital art pieces for advertisements, social media content, clothing and website graphics, enhancing brand visibility and engagement.
- Painted murals for clients, incorporating their specifications while adding a unique creative touch to each project, resulting in visually impactful spaces.
Education
Bachelor of Arts - Business And Management
University Of Kent
United Kingdom07-2019
A-Levels - Business, Psychology, Mathematics
Pocklington School
York, United Kingdom06-2016
Basic Comprehensive Education -
Tallinn English College
Tallinn, Estonia06-2014
Skills
- Marketing automation
- CRM administration
- Digital content strategy
- Lead nurturing
- Digital asset creation
- AI systems
- Project management
- Technical project management
- Process improvement
- Technical issues analysis
- Creative problem solving
Certification
- Hubspot Inbound Marketing Certificate
- Google Ads Search Certificate
Languages
- English (fluent)
- Russian (fluent)
- Estonian (fluent)
- Currently studying Spanish
Interests
- Art and Design
Passionate about art as self-expression. Travel internationally several times a year to paint at events and festivals. Spend some of my free time painting murals and collaborating with artists. Used to manage a Shopify store for merchandise sales.
- Entrepreneurship
Entrepreneurial-minded individual with a passion for brand development and market trends. Hold a business degree and have experience in establishing companies and selling products (Shopfy, Wix).
- Motorcycles
Keen interest in custom motorcycles - painting, minor fabrication and other upgrades. Often spend my free time working on my custom Harley.
- Fitness
Prioritising an active and healthy lifestyle, incorporating exercise and a nutritious diet into daily routines.
- Travelling
Love travelling and experiencing new cultures. Have traveleld all over Europe, as well as Asia. Have many international friends and contacts.
Timeline
Digital Marketing & Support Analyst,
Tax Advisory Partnership
01.2025 - Current
Marketing Executive,
Property Investing Foundation
09.2020 - 02.2023
Marketing Coordinator,
WealthBuilders
02.2020 - 12.2024
Digital Artist/ Muralist,
Freelance
01.2019 - Current
Basic Comprehensive Education -
Tallinn English College
A-Levels - Business, Psychology, Mathematics
Pocklington School
Bachelor of Arts - Business And Management
University Of Kent