Martin Sandiford
Clitheroe,Lancashire
Summary
Accomplished professional with extensive expertise in customer service, industry partnership development, and brand management. Demonstrates a strong understanding of social media advertising, sales forecasting accuracy, and selling to customer needs. Proficient in technical product knowledge, customer relationship management, and product demonstration. Adept at brand promotion and new business prospecting. Committed to leveraging skills to drive business growth and enhance customer satisfaction.
Overview
35
35
years of professional experience
Work history
Sales developer
Alpinestars s.p.a
2024.09 - Current
- Maintained up-to-date industry knowledge to stay ahead of competitors.
- Tracked competitor activity in order to develop effective counter-strategies.
- Attended trade shows and exhibitions to promote products, generating significant interest amongst prospective customers.
- Handled objections from customers effectively resulting in successful closures.
- Built strong relationships with clients, fostering long-term partnerships.
- Coordinated with marketing team on promotional materials that effectively showcased the unique selling points of our products.
- Analysed sales reports to identify trends and update strategies.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Represented organisation to public at trade exhibitions and conventions, driving awareness of Alpinestars
Director
Sandiford off-road Ltd
Burnley, Lancashire
2010.03 - 2023.12
- Led negotiations with vendors and suppliers, securing favourable terms.
- Put in place clear controls for financial administration and business management.
- Implemented process improvements, streamlining operations for increased productivity.
Parts and sales
Jim sandiford motorcycles Ltd
Burnley , Lancashire
1991.02 - 2009.01
- Demonstrated products to entice potential customers and enhance understanding.
- Provided clear, accurate quotes and estimates to prospective clients.
- Nurtured professional relationships with existing clients to increase satisfaction and sales.
- Created social media content to promote brand awareness and increase audience engagement.
Education
GCSEs - Maths English Art science
Tottington high school
Tottington, Bury, LancashireSkills
- Customer service
- Industry partnership development
- Brand management
- Social media advertising comprehension
- Sales forecasting accuracy
- Selling to customer needs
- Technical product knowledge
- Customer relationship management
- Product demonstration
- Brand Promotion
- New business prospecting
Additional Information
Brought up in and around the off-road motorcycle industry
Ridden trials motocross and enduro at a very competitive level from being a child
My father was Jim sandiford the Uk importer of the montesa trials bike brand for many years
Affiliations
- Completed in many trials motocross and enduro events at a good national level in my career
Personal Information
- Nationality: British
- Date of birth: 22/04/1972
Timeline
Sales developer
Alpinestars s.p.a
2024.09 - Current
Director
Sandiford off-road Ltd
2010.03 - 2023.12
Parts and sales
Jim sandiford motorcycles Ltd
1991.02 - 2009.01
GCSEs - Maths English Art science
Tottington high school