Results-driven executive with a strong background in international sales and commercial operations. Led market analysis and operational improvements to boost efficiency and compliance as VP Strategic Growth. Developed strategic sales initiatives to enhance market presence as International Sales Director. Proven ability in driving revenue growth and fostering partnerships across diverse markets, focused on sustainable business development.
Overview
1
1
Language
30
30
years of professional experience
Work History
International Sales Director
Inspiration Healthcare Ltd
09.2025 - 10.2026
£25m Revenue v £21m Budget 2025/2026
80 countries , with £50k to £3.5m Revenue
Developed and executed company sales plan for international markets, meeting target average sales cycle.
Recruited, trained and managed international sales team, creating supportive and motivational environment to encourage team to meet and exceed targets.
Built new business partnerships to drive customer acquisition and generate revenue.
Cultivated relationships with key industry influencers and decision-makers to secure business opportunities.
Managed a diverse sales team, providing training and mentorship to improve performance and achieve targets.
Collaborated successfully with key internal stakeholders and departments to gain necessary support to optimise sales success.
Built and maintained deep product, service and industry knowledge to align and articulate value propositions with customer needs.
Oversaw sales forecasts and budgeting, achieving financial targets and optimising resource allocation.
Identified and resolved complex customer issues, maintaining a positive company image and client trust.
VP Strategic Growth
Inspiration Healthcare Ltd
05.2023 - 09.2025
Provided analysis and review on a £1m acquistion.
Detailed anaylsis of poetential acquistion targets.
Review and priortitisation of new distributed products into the portfolio.
Drove a porject to introduce OEM Video Laryngoscope to business
Analysed market trends to inform product development and competitive strategy.
Managed cross-functional teams to deliver projects on time and budget.
Directed the development and implementation of new operational processes to increase efficiency.
Represented the company at industry events and forums to strengthen network connections.
Applied expertise to conduct financial analysis, research business deals and negotiate and close on contracts.
Vice President of Commercial Operations
SLE Ltd
09.2020 - 05.2023
Monitored operations to ensure processes aligned with targets and forecasts, facilitating timely adjustments.
Analysed market trends to inform product development and competitive strategy.
Managed cross-functional teams to deliver projects on time and budget.
Established department targets and monitored KPI progress, fostering team motivation and coaching for achievement.
Managed high-value projects within cost, quality and timeframe targets through professional team coordination.
Developed successful strategies and policies, meeting organisational needs and implementing improvements.
Represented the company at industry events and forums to strengthen network connections.
Fostered strong relationships with stakeholders to support business objectives.
Enhanced customer satisfaction through the refinement of service standards.
Streamlined internal communication to improve team collaboration and productivity.
Monitored compliance with agreed management systems, enabling prompt identification and remedy of risk factors.
Oversaw the expansion into new markets, increasing brand presence and revenue.
Identified new and emerging technologies to support process improvements aligned with key department objectives.
Tracked organisational performance against objectives and adjusted strategies to enhance alignment with targets.
Sales Director
SLE Ltd
08.2006 - 09.2020
Directed Sales, Sevice and Customer Service Teams to deliver sales budget and partner satisfaction and motivation.
Developed and executed strategic sales plans to penetrate new markets and achieve revenue targets.
Negotiated contracts and agreements with clients, optimising terms for both parties while maximising sales profitability.
Built new business partnerships to drive customer acquisition and generate revenue.
Developed and implemented comprehensive training programmes for sales teams, enhancing skills and performance.
Oversaw the development of sales forecasting models, providing accurate predictions for business planning.
Developed innovative marketing campaigns to drive substantial sales.
Assessed market conditions for potential opportunities and risk factors impacting promotional strategies.
Leveraged research to penetrate market and shape value-added solutions and approaches for key audiences.
Achieved and surpassed sales targets consistently, contributing significantly to the company's growth and profitability.
Export Manager and Head of International Sales
SLE Ltd
09.1996 - 09.2006
Coordinated international shipments, overseeing customs clearance processes to guarantee timely delivery.
Reviewed and approved export documentation, certifying accuracy and compliance with international standards.
Provided expert advice on export finance options, aiding in the financial planning of international transactions.
Collaborated with sales and marketing teams to create compelling export marketing materials.
Represented the company at international trade shows, promoting products to a global audience.
Designed and conducted export training programmes for new employees, building a knowledgeable workforce.