Martha Tipple
London,UK
Summary
Creatively minded, commercially rigorous client services leader with 15+ years’ experience within independent and network agencies. Proven track record of owning senior global client relationships, driving sustainable growth, and strengthening agency operations without compromising culture. Experienced leadership team member who brings structure, clarity and calm to complex environments, acting as a trusted partner to founders, MDs and creative leaders. Particularly energised by independent agencies entering new phases of growth.
Overview
9
9
years of professional experience
Work history
Founder
AME Training & Consultancy
2021.03 - 2026.02
- Founded a specialist consultancy working with independent and network creative, media and digital agencies to strengthen client leadership, commercial performance and internal ways of working. Partner closely with founders, MDs and leadership teams to stabilise client relationships, improve profitability and introduce scalable structures that support growth.
- Act as senior advisor to agency leadership teams on client services structure, account ownership and commercial rigour.
- Lead client health reviews across major accounts, identifying risk, opportunity and sustainable growth plans.
- Support agencies in defining roles, standards and expectations across client services teams.
- Design and deliver workshops on business acumen, commercial awareness and client leadership for senior teams.
- Coach senior client leads and directors to operate confidently as commercial partners to their clients.
- Delivered training and consultancy to 900+ professionals across 9 countries, improving client retention, growth and team engagement.
Head of Delivery & Employability (Contract)
Key4Life
2025.02 - 2025.08
- Provided senior organisational leadership, working closely with the CEO, Trustees and funders to deliver complex, multi-stakeholder programmes to a consistently high standard. Acted as senior partner to corporate stakeholders while owning delivery quality, resourcing, risk management and operational performance.
Operations Director
Agenda21 Digital
2019.10 - 2021.01
- Senior leadership role within an independent digital agency (50+ staff), focused on commercial stability, operational excellence and sustainable growth.
- Owned operational and commercial health of the agency, including forecasting, cost management and profitability.
- Introduced improved structures, tools and processes to support scale without harming culture.
- Worked closely with MD and senior leadership to navigate a challenging financial period.
- Led business continuity planning and delivery during COVID-19, enabling seamless remote operations.
- Partnered with client services and creative leadership to improve resourcing, scheduling and delivery.
Client Partner / Senior Client Director
Agenda21 Digital
2016.09 - 2019.09
- Acted as senior partner across the agency’s most strategically important client relationships.
- Led senior-level strategic and commercial conversations with C-suite and leadership stakeholders.
- Owned account growth, forecasting, scoping and profitability across a diverse client portfolio.
- Drove an 80% revenue increase for a flagship client, becoming the agency’s most profitable account.
- Led cross-functional teams across strategy, creative, production and media to deliver integrated campaigns.
- Played a key role in new business pitches and proposals.
- Mentored and developed account management talent, fostering high standards and confidence at senior levels.
Education
BA (Hons) 2:1 - History & Classics
University of Manchester
Skills
- Senior client leadership & account ownership
- Commercial & financial management (forecasting, scoping, profitability)
- Agency operations & ways of working
- Strategic client partnerships (UK & international)
- Team leadership, mentoring & hiring
- Resource planning, delivery & workflow optimisation
- New business, pitches & agency positioning
- Building structure while protecting creative culture
Additional Experience
- Manager of Client Services UK – BuzzFeed UK
- Digital Planner – OMD
- Sales & Solutions Assistant – Say Media
- Marketing Assistant – Remarkable Group Marketing & Communications
Timeline
Head of Delivery & Employability (Contract)
Key4Life
2025.02 - 2025.08
Founder
AME Training & Consultancy
2021.03 - 2026.02
Operations Director
Agenda21 Digital
2019.10 - 2021.01
Client Partner / Senior Client Director
Agenda21 Digital
2016.09 - 2019.09
BA (Hons) 2:1 - History & Classics
University of Manchester