Summary
Overview
Work history
Education
Skills
Languages
SKILLS
Timeline
Generic

Marta Handley (Kisluk)

London

Summary

Senior Business Affairs Manager with 17+ years’ experience in advertising, specialising in talent, influencer, VO and music contracting, global usage rights, and regulatory compliance across UK and international campaigns. Strong negotiator with a solutions-focused approach and a sharp eye for detail, supporting teams to deliver complex campaigns in fast-paced environment.

Overview

24
24
years of professional experience

Work history

Senior Business Affairs Manager

Havas London
2022.09 - Current

Selected Clients: Asda | Asahi | Reckitt | Galderma | Department for Education

• Successfully negotiated a six-figure multi-activity influencer agreement for Asda campaign, resolving complex approval and terms disputes.

• Negotiated and structured number of multi-campaign usage agreements for brand voiceovers, delivering long-term value and cost efficiency.

• Secured high value published music licences through direct negotiation with publishers and record labels.

• Provided advisory support on copyright, IP, trademark and other third-party rights clearance matters.

• Conducted compliance assessments during development and production, escalating complex matters to legal where required.

• Supported productions with Generative AI use, drafting documentation and evaluating AI-related rights exposure.

• Acted as senior lead within Business Affairs during departmental transition, overseeing workload allocation and mentoring junior team members.

• Supported wider Havas network agencies in the UK and globally with usage negotiations, clearances and delivery, generating £50,000 additional departmental revenue annually.

Business Affairs Manager

Havas London
2010.04 - 2022.09

• Negotiated talent, VO, music and production agreements across TV, cinema, radio, digital and experiential campaigns.

• Delivered consistent cost savings by negotiating usage fees down by up to 50% from initial proposals.

• Managed international rights clearances and usage extensions globally.

• Cleared rights for use of the Women's Institute name within commercial activity under challenging timelines.

• Guided teams through problematic Clearcast approvals, advising on amendments to ensure broadcast clearance.

• Oversaw high volume materials delivery and complex copy instructions across UK, ROI and international broadcasters for TV, VOD, CTV, Radio and Cinema, using Extreme Reach, Cape, Audiotrack and CARIA.

• Supported overseas shoots across various territories, including Europe, South America, South Africa and Japan, adapting documentation to local requirements.

• Reviewed trademark registrations across the UK and global databases and advised on taglines clearance for campaign use.

• Provided usage budgeting support, partnering closely with account, production and finance teams.

Sales Ledger Assistant (Finance)

Havas London
2008.05 - 2010.04
  • Managed production-related invoicing and payment processing across agency accounts.
  • Prepared daily and monthly payment runs, ensuring accurate allocation and reconciliation.
  • Monitored outstanding invoices and secured internal approvals.
  • Developed strong understanding of production cost structures and financial controls, forming a commercial foundation for transition into Business Affairs.

Earlier Career

Various Employers in UK and Poland
2001.09 - 2008.04

Prior experience in finance, administration and operations roles in the UK and Poland, providing strong grounding in financial processes, client service and commercial administration.

Education

Bachelor of Arts - Marketing and Management

Białystok University of Technology
Białystok, Poland
/1998 - /2001

Skills

  • Talent, VO, celebrity and influencer negotiations and contracting
  • Global usage rights and renewals management
  • Published, composed and library music licensing
  • Copyright, IP, trademark and advertising law support
  • Production documentation drafting and reviewing
  • ASA, Clearcast, BCAP / CAP compliance
  • TV, Radio, Cinema delivery (UK and international)
  • Usage budgeting & cost optimisation
  • Generative AI use assessment and contracting
  • Equity and SAG-AFTRA knowledge

Languages

Polish
Native
Russian
Intermediate

SKILLS

· Outstanding communication

· Calm under pressure

· Multitasking

· Solutions-orientated

· Attention to detail

· Team Player

Timeline

Senior Business Affairs Manager

Havas London
2022.09 - Current

Business Affairs Manager

Havas London
2010.04 - 2022.09

Sales Ledger Assistant (Finance)

Havas London
2008.05 - 2010.04

Earlier Career

Various Employers in UK and Poland
2001.09 - 2008.04

Bachelor of Arts - Marketing and Management

Białystok University of Technology
/1998 - /2001
Marta Handley (Kisluk)