Marsha Greensmith

• Delivered the biggest ever Christmas trading season for electrical beauty
• Collaborated with supplier partners to trial new innovative trade overlay plans driving both share and performance
• Led a cross functional team to change our gift card supplier, benefiting from significantly improved commercial terms

Key Responsibilities

• Using insights to develop strategic plans for the category - including customer experience, new product development and trends
• Responsible for the management of the category, focusing on all the key metrics of delivering sales budget, profit targets and market share growth, whilst continuously looking at opportunities to optimise performance
• Build and maintain strong partnerships with key suppliers
• Lead and deliver detailed joint business plans
• Develop strong cross functional working relationships with key stakeholders to deliver business initiatives
• Lead contract renegotiation with suppliers
• Develop and lead my team to reach their full potential

• Developed a value strategy within toiletries that significantly improved the wider value perception within Boots
• Introduced sustainable merchandising display solutions into the category
• Led the Boots x Unilever x Hygiene Bank initiative that helped give financial support and awareness to help tackle hygiene poverty

• Delivered the re-launch of Wilko Own Brand & Branded NPD across 6 categories as part of the Major Category Review
• Range review on accessories delivered +30% sales growth and +22% cash profit
• Moved Own Label gifting from 3rd party to direct supply
• Assigned as a mentor within the business

• Grew retail sales on sun care by 9% and cash profit by 19% despite the market declining by 5%
• Developed a category review on accessories resulting in 85% of the range improving on quality and converted the high volume lines to direct sourcing through the Asia sourcing team
• Managed a supplier account to grow cash profit by 46%

• Created a unique to Wilko Easter promotion event which increased Easter retail sales by +27% and profit +131%
• Increased core confectionery sales by 16.5%
• Re-built supplier relationships to ensure better terms.

• Ensured availability of perfume resulting in a growth of 55.94%
• Renegotiated Christmas cards achieving a £100,000 cost reduction
• Grew female hygiene category +9.07% sales +2.98% margin
• Main contact for training new starters.

• Built, developed and motivated a new store team, including implementation of procedures
• Managed the New Store Opening Programme ensuring consistency
• Developed and improved the opening programme

• Guided the team to ensure that productivity and customer service standards were sustained to the highest level