Marnie Borer
Caterham,Surrey
Summary
I am results-driven with extensive experience in events, product operations, trade, loyalty, and CRM marketing. Demonstrated expertise in stakeholder management and execution of customer-focused initiatives in dynamic environments. Skilled in leveraging data insights and creative strategies to enhance engagement and drive commercial success. Proficient in Salesforce, Jacquard, and Moveable Ink for effective marketing and digital operations.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work history
Offer Operations Executive
Waitrose & Partners
Bracknell
01.2025 - Current
- Established and managed operational execution of loyalty offers
- Engage with various sectors such as Retail, Customer Care, Legal, DP, DI&A, Finance, Product Team, Programme Manager regarding offers
- Established and executed all loyalty offers, including Eagle Eye promotions and goodwill vouchers
- Convey expertise and insights to broader teams to maximise offer pool, facilitating improved targeting and allocation for enhanced redemption and participation
- Lead offer advancements and coordinate prioritised backlog of improvements (process and product)
- Deliver against plan for offers, under guidance of Senior Offer Operations Manager and Senior Offer Operations Exec
- Delivered end-to-end offer processes, including defining offer pool and customer targeting criteria.
Established allocation criteria while adhering to budget constraints.
Assessed offer success to inform future strategies - Facilitate QA processes, collaborating with internal and external teams
- Facilitate resolution of live offer issues, guaranteeing timely management and follow-up
- Assisted in aligning offer terms and conditions with overall scheme specifications.
Contributed to the successful implementation of loyalty offers as per defined standards - Collaborate with Campaign Management team to guarantee targeted allocation of offers to appropriate customers.
- Coordinate activities with third-party providers like Dunnhumby and Eagle Eye to ensure operational excellence and pinpoint potential improvements
- Proactively identify opportunities to optimise operational processes for improved efficiency and effectiveness
- Coordinate effectively with Loyalty Commercial and Planning Manager to guarantee application of finance processes and payment of offers
- Work closely with ITG executing briefs on various campaigns
CRM Senior Executive
Waitrose & Partners
Bracknell
07.2025 - 01.2026
- Assists CRM Managers in strategising, developing, and implementing direct CRM campaigns aligned with commercial and brand objectives
- Facilitates collaboration among multiple teams within business (including marketing, trading, content and design, data and Salesforce) and directs efforts to secure efficient and timely deployment of all campaigns
- Executed end-to-end deployment of emails and push notifications on Salesforce platform
Managed campaign activities such as email, push notifications, Message at Till, DM, Banking Cashback, app and onsite personalisation
Oversaw Salesforce platform to ensure seamless campaign execution and optimised user engagement - Acted as brand guardian by creating compelling direct marketing content
Drove strong commercial performance through exceptional product curation
Optimised copy and email design to maximise customer engagement - Worked closely with analysts to uncover marketable database opportunities
Ensured personalised CRM activity aligned with audience relevance - Conducted analysis to develop new CRM journeys from ideation to delivery
Established automated campaigns aligned with customer lifecycle stages and engagement patterns.
Monitored campaign performance to identify optimisation opportunities - Delivered regular analysis, diagnosis, and KPI reporting to enhance productivity
Extracted data from multiple sources to construct insightful commentary - Cultivates subject matter expertise in CRM, encompassing best practices for email, direct mail, push notifications and SMS
- Conducts regular competitor analyses and stays informed on latest CRM innovations
- Skilled in extracting data from various sources, formulating insights and delivering recommendations alongside testing initiatives
Online Trade Executive
John Lewis & Partners
London Victoria/Pimlico
03.2023 - 01.2025
- Organised content briefs according to seasonal trade plan specifications
- Conduct site checks and implement recommendations promptly to optimise the customer journey
- Workload prioritisation to achieve web merchandising standards compliance
- Clear briefing in accordance with trading timelines and supplier requirements
- Process execution
- Data report production and cleansing
- Delivered on-site content promptly and accurately to align with seasonal trade calendar and enhance site, App, Homepage, social, and email performance
- Executed onsite changes across search, navigation and content across devices while conducting promotional activities for new products and brands, ensuring accuracy and compliance with image and attribution standards
- Utilises online merchandising systems and tools to facilitate online optimisation and system enhancements, e.g. Facet and Attribution to bolster SEO optimisation and conveys delivery timeframes
- Collaborates with stakeholders including Supplier Funding team to guarantee accurate display of brand products on John Lewis website
- Conducted daily site checks to identify optimisation opportunities across search and navigation.
Analysed content and hierarchy, recommending enhancements to improve online customer experience.
Implemented actions based on findings to elevate user engagement and satisfaction - Performed regular competitor homepage, category, and product evaluations alongside assortment comparisons
- Facilitated technical resolutions for price, filter, attribution, category, and search errors while overseeing data cleansing initiatives
- Ran and distributed regular Omniture/Boxi report
Product Set-Up Specialist
John Lewis & Partners
London Victoria
09.2019 - 03.2023
- Deploy products online seamlessly, maintaining SLA compliance
- Ensured relevant information is verified and accessible to copywriters
- Assisted Buyers and suppliers with reporting queries
- Proactively checks for errors and maintenance requests
- Identifies genuine system errors and reported back accordingly
- Coordinated activities under Product set up remit, collaborating with team leads across multiple departments
- Conducted routine meetings with internal stakeholders participating in product launch
- Ensured supplier compliance and escalation process when required
- Ensured all mandatory data is complete by suppliers to maximise sales
Leisure Activities Co-ordinator, Leisure Benefits
John Lewis & Partners
London Victoria
08.2018 - 08.2019
- Responsible for managing relationships with the O2, Wembley Arena and The Hydro
- Listing events on internal Partner website, PartnerChoice
- Planning and building promotions on the PartnerChoice website
- Selling tickets and maximising ticket sales
- Managing stakeholders (Partners and venues)
- Answering Partner queries on Zendesk
- Informed Partners of any event changes
- Managed refunds and organising ticket resale
- Managed an efficient, accurate tickets selling system and continuously improve where necessary.
- Maintain accurate records and conduct periodic reviews (for data security)
- Ensure processing is complete and accurate
- Securing a regular, stable relationship and having productive contact with venues and working closely with line manager
- Working closely with the publicity team to manage and grow Instagram account
Education
Mark Ritson Mini Marketing MBA
04.2025 - 07.2025
BA (HONS) - Event Management Special
University of West London School of Hospitality
09.2014 - 05.2017
English Literature, Travel & Tourism, BTEC Business Studies
Reigate College
Reigate 09.2012 - 01.2014
Skills
- Strategic marketing campaigns
- Customer relationship management software
- Executive decision-making
- Innovation cultivation
- Influential communication
- Strategic planning
- Digital marketing strategies
References
- Miss S. Murray, E-Commerce Content Manager, siobhan.murray@johnlewis.co.uk
- Miss H. Franklin, CRM Manager, hannah.franklin@waitrose.co.uk
Timeline
CRM Senior Executive
Waitrose & Partners
07.2025 - 01.2026
Mark Ritson Mini Marketing MBA
04.2025 - 07.2025
Offer Operations Executive
Waitrose & Partners
01.2025 - Current
Online Trade Executive
John Lewis & Partners
03.2023 - 01.2025
Product Set-Up Specialist
John Lewis & Partners
09.2019 - 03.2023
Leisure Activities Co-ordinator, Leisure Benefits
John Lewis & Partners
08.2018 - 08.2019
BA (HONS) - Event Management Special
University of West London School of Hospitality
09.2014 - 05.2017
English Literature, Travel & Tourism, BTEC Business Studies
Reigate College
09.2012 - 01.2014