MARKUS FRANLUND

I'm a people-first, results-oriented sales leader with 18+ years in commercial roles and Enterprise SaaS, including 6+ years managing sales teams in GTM. Currently based in the UK with my wife and two young sons, I've had the privilege of living and working in five countries so far — an experience that's shaped my global perspective, adaptability, and appreciation for diverse teams and cultures. My passion lies at the intersection of people leadership, emerging technologies, and business strategy transformation. I'm driven by helping businesses and people grow, adapt, and thrive – especially as technology and human potential are more connected than ever. I've had the opportunity to build, coach, and lead high-performing sales teams, manage strategic client partnerships across global markets, and consistently deliver ARR growth, multi-product expansion, and strong internal and external alignment in complex settings. Over the past decade, I've worked with teams and customers in 35+ global markets in sectors like tech, media, finance, professional services, and FMCG. I know how to flex between scale, complexity, and opportunity. My leadership style is hands-on and high-impact — coaching for performance, embedding frameworks like MEDDPICC, and driving AI adoption to boost productivity, operational excellence, and customer value. I lead with clarity, act with intent, and love working in fast-moving, high-growth environments. I believe tomorrow's business success belongs to companies that blend human creativity and people potential with a bold embrace of AI-driven innovation. I'm energized by the opportunity to help drive that transformation.

• Executive Program in Artificial Intelligence – Viva Learning
• AI for Everyone – Andrew Ng (Coursera)
• Generative AI for Business – BCG × Coursera
• MEDDICC Master Certification – MEDDICC.com
• Winning by Design: SaaS Sales Methodology Certification
• Strategic Sales Management – Kellogg School of Management (Online)
• Digital Transformation: Platform Strategies
• Growth Product Management – Reforge
• Leading Organizations and Change – INSEAD
• High-Impact Leadership – MINDSET AB
• EmergIN, LinkedIn’s 9-Month Leadership Program
• Coaching Skills for Leaders – Coursera / LinkedIn Learning

• Mentor to Young Professionals - SCC UK, 2021 - ongoing,
• Startup Advisor – Swedish Chamber of Commerce UK - Provided hands-on strategic guidance to early-stage founders across go-to-market, sales, and hiring strategies, helping Nordic startups scale in the UK.
• Career Coach – OnRamp / Emerging Talent Programs,
• Panelist & Speaker at Youth and Business Community Events,
• Pro Bono Business Advisor - Collaborate with non-profits and social ventures to provide strategic support on digital growth, fundraising, GTM strategy, team building and operational scaling