Mark Wilson
London
Summary
Highly accomplished Pricing professional with expertise in pricing strategy, revenue management, and financial planning. Delivered +$205M of net price increases 2018-2025. Expert in price positioning and competitive modelling, resulting in a 5% increase in profit margins through consistent annual net price gains. Proven ability to drive sustained revenue growth and enhance profit margins over time. Strong analytical skills applied to market trends and pricing strategies. Demonstrates leadership excellence and decision-making authority, effectively managing teams to achieve business strategy goals. Strong focus on performance metrics tracking and regulatory compliance. Committed to mentoring and developing talent while driving organisational success.
Overview
28
28
years of professional experience
4
4
years of post-secondary education
Work history
Director of Pricing
Hyster Yale Materials Handling
Frimley, Surrey
09.2018 - 12.2025
- Delivered +$205M of incremental pricing 2018-2025 whilst improving profit margins by +5%.
- Achieved 7 consecutive years of incremental net price increases.
- Developed, drove and executed annual and long-term pricing plans to deliver company revenue and margin goals. Exceeded company target margins by +3% 2021-2023.
- Led research and developed pricing strategies for all product lines and market segments across EMEA. Developed price models by market, competitor and industry which were adopted as new global standard.
- Collaborated with cross-functional teams to develop pricing targets, promotions, new product pricing and go-to market pricing.
- Collaborated with Engineering, Sales, Marketing and Finance to drive cost down activities to enhance profit margins based on pricing studies.
Head of Pricing
Hyster Yale Materials Handling
Frimley, Surrey
05.2015 - 08.2018
- Developed and managed all pricing processes for Special Pricing Requests (SPR's) to ensure strict adherence to approval matrix and maximise revenue and margin.
- Optimised list prices and discount structures for all +120 EMEA dealer partners, major accounts teams, new units and all options.
- Reduced reliance on Special Pricing from +80% down to 50%.
- Championed all commercial workstreams to deliver key change project by way of new cloud-based Configure-Price-Quote (CPQ) tool for EMEA dealer partners.
- Leveraged all existing pricing data to understand competitive price position and actions required to achieve target margin and market share goals.
- Recruited and developed high-performing team, with focus on talent retention.
- Enforced compliance measures for adherence to industry standards.
Strategic Pricing Manager
Hyster Yale Materials Handling
Frimley, Surrey
03.2011 - 04.2015
- Managed Special Price Requests (SPR's) for assigned EMEA markets.
- Collaborated with Marketing and Product Solutions to develop new unit and option pricing.
- Developed enhanced competitive data modelling to better understand pricing positioning.
- Reduced frequency of price list releases down from 8 to 4 per annum.
- Managed quarterly price list publication process to ensure timely and accurate dealer price lists.
Group Product Manager
Future Electronics
Egham, Surrey
12.2007 - 03.2011
- Grew sales by 23% and increased profit margin by 4% for Passive, Interconnect and Electromechanical (PIE) business 2008 vs 2007.
- Managed +$100M portfolio of tens of thousands of SKU's.
- Developed and implemented long-term strategic supplier programs, and identified potential new suppliers to complement existing franchise base.
- Collaborated with EMEA Sales team to develop winning customer strategies whilst minimising risk and financial liability to company.
- Managed global activities and strategies with NA and Asia.
Various Pricing and Purchasing Roles
Future Electronics
Egham, Surrey
10.1997 - 11.2007
Education
Bachelor of Science - Technology & Business Studies
University of Strathclyde
Glasgow 09.1991 - 06.1995
Skills
- Pricing strategy
- Revenue management
- Financial planning
- Business strategy
- Price positioning and competitive modelling
- Leadership excellence
- Decision-making authority
- People management
- Performance metrics tracking
- Regulatory compliance knowledge
- Effective mentoring
Languages
German
Advanced
French
Elementary
Greek
Beginner
Affiliations
- Keen footballer
- DIY enthusiast
Accomplishments
Mentor recognition award at HYMH.
Coach of the year Future Electronics (various years).
References
References available upon request.
Timeline
Director of Pricing
Hyster Yale Materials Handling
09.2018 - 12.2025
Head of Pricing
Hyster Yale Materials Handling
05.2015 - 08.2018
Strategic Pricing Manager
Hyster Yale Materials Handling
03.2011 - 04.2015
Group Product Manager
Future Electronics
12.2007 - 03.2011
Various Pricing and Purchasing Roles
Future Electronics
10.1997 - 11.2007
Bachelor of Science - Technology & Business Studies
University of Strathclyde
09.1991 - 06.1995