Summary
Overview
Work history
Education
Skills
Timeline
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Mark Jones

Mark Jones

London,United Kingdom

Summary

About Me: My career has evolved from hands-on creative to overseeing the systems and strategies that help fast-growing businesses to scale while keeping their feet on the ground. I don't just run programs, I build the commercial and operational frameworks for long term success.

Right now, I lead Prime Video Sponsorship across Europe at Amazon. When I started, the team was full of potential but scattered; like a startup within a giant company. Today it's a $65M revenue machine with strong momentum, clear processes, and aligned teams. I enjoy turning complexity and chaos into something simple, predictable, and successful.

What I Bring: I believe in thinking long-term and building systems that support sustainable growth over multiple years, rather than simply putting out fires quarter by quarter. For me, solutions need to be scalable, measurable, and repeatable to truly add value; anything less risks becoming a distraction from meaningful progress. This mindset drives how I approach problems and opportunities alike, focusing on creating lasting frameworks that evolve alongside the business.

Throughout my career, I have worked closely with diverse teams across sales, studios, marketing, and other areas. In my experience, the biggest obstacle to growth rarely lies in the product itself but in the silos that exist between groups. I specialize in breaking down those barriers by fostering clear communication, aligning around shared goals, and using data to demonstrate both the true value and the costs involved in winning together. This collaborative approach ensures everyone is moving in the same direction with a mutual understanding of what success looks like.

Balancing empathy with data is another core part of how I lead. I developed a total operational effort model to gain clearer insight into how team members' time is allocated, enabling smarter decision-making that respects and protects capacity while still pushing toward aggressive goals. By combining a human understanding of effort with quantitative clarity, I ensure leadership has an accurate picture of the true costs behind every initiative.

Finally, I excel at creating and managing high-stakes partnerships. Whether negotiating and overseeing a $2.8M global music deal or crafting strategic presentation decks for world-class CMOs, I translate complex technical and creative ideas into compelling stories that resonate with brands and inspire them to engage meaningfully.

Overview

20
20
years of professional experience
10
10
years of post-secondary education

Work history

Head of Prime Video Sponsorship – EU5

Amazon: Brand Innovation Lab
London
2025.07 - 2026.06
  • I transformed Prime Video Sponsorship from a set of disconnected projects into a unified, scalable, and highly successful program. I developed a three-year strategic plan focused on growth, creativity, innovation, and partner satisfaction. By replacing ad-hoc approaches with clear, repeatable processes, I united six teams and transformed the startup atmosphere into a $65M business.
  • Expanded the 2026 business forecast by 300% YoY, growing from a few titles to 45 flagship properties through a tiered sponsorship model that brands can easily engage with global partner teams.
  • Introduced a modular creative approach that accelerated deep brand integrations while lowering costs, increasing team efficiency.
  • Developed the TOE model, providing leadership with clear insights into the actual time and cost behind creative efforts to balance corporate ambition with operational reality.
  • Built a centralized sponsorship hub to improve communication and data sharing, enabling the team to shift focus from reactive firefighting to long-term partner retention.
  • Scaled the team by 140% while maintaining profit-per-head well above European benchmarks; acted as a key liaison with global studios and marketing teams.

Lead Solutions Manager - EU5 AutoFinCo

Amazon: Brand Innovation Lab
2023.04 - 2025.06
  • I took over this challenging vertical during a period of high team turnover and market difficulties. Remaining hands-on, I stabilized operations, nurtured critical partnerships, and transformed complex, customized efforts into repeatable sources of revenue.
  • Owned the P&L responsibility; led the team to record revenues, including a 247.5% OP2 achievement against goal in Germany.
  • Simplified the Auto Showroom product by introducing a lighter framework that cut production time by half and lowered overhead by 65 percent, enabling the team to serve three times more clients without increasing headcount.
  • Created a recovery playbook for the Financial, Insurance, and Energy sectors that replaced reactive firefighting with intelligence sharing, protecting and growing revenue.
  • Negotiated and led a $2.8M global music partnership with CUPRA, growing the brand's presence beyond traditional advertising channels.

Senior Solutions Manager - EU5 FinCo

Amazon: Brand Innovation Lab
2021.10 - 2023.03
  • I led creative and commercial strategies for top financial and telecom clients such as American Express, Visa, Mastercard, and Vodafone. My focus was shifting from ad-hoc media buying toward long-term strategic partnership, leveraging Amazon's advanced creative tools to meet executive goals.
  • Developed bespoke innovation workstreams that turned reactive pitches into data-driven consulting; this helped secure longer, multi-quarter commitments.
  • Served as the main point of contact across product, legal, and PR teams to ensure strict compliance with financial industry regulations while delivering bold campaigns.
  • Mentored new managers by establishing feedback cycles and coaching; this effort doubled the team's ability to take on complex projects.

Senior Creative Campaign Manager

Amazon Advertising
2020.09 - 2021.09
  • I managed creative campaigns for major studios including Warner Bros, Sony, and Paramount. I worked closely with studio marketing and internal Amazon teams to deliver creative and technical standards across the Amazon ecosystem.

Head of Campaign Delivery

Williams Lea Tag (Toyota Motors Europe)
2018.06 - 2020.05
  • Led the setup of production studios across 13 European markets for Toyota Europe; defined processes, secured assets from previous agencies, and created a centralized asset library to improve efficiency across markets.

Strategic Lead and Senior Project Manager (Freelance)

Various Agencies
2017.08 - 2018.05
  • Managed fast-paced campaigns for clients such as TUI, Sky, and British Legion; often stepped in to rescue stalled projects and ensure smooth agency-to-client transitions, keeping campaigns on schedule without sacrificing quality.

Production Studio Manager

Williams Lea Tag (Red Brick Road)
2013.05 - 2017.04
  • Oversaw the creative lifecycle for key accounts; developed workflows and quality controls that reduced rework by 30 percent, improving operational efficiency.

Creative Account Manager

Williams Lea Tag
2012.01 - 2013.04
  • Handled client relationships and led campaign delivery while ensuring brand consistency and operational efficiency across creative projects.

Technical Product Specialist and Creative Artworker, Designer and Repro Operator

Williams Lea Tag
2006.11 - 2011.12
  • Gained deep knowledge of production and design processes; this early technical experience continues to inform my leadership approach today.

Education

B.A. HONS - DESIGN

Middlesex University
2001.09 - 2005.06

A-Level Education -

British School of Brussels
1995.09 - 2001.06

Skills

  • Project ownership and decisiveness
  • Revenue target achievement
  • Operational stabilization
  • Cross-functional partnership building
  • Data-driven analysis
  • Process design and scalability
  • Strategic planning
  • Mentorship and coaching
  • Clear communication and training delivery
  • High-stakes partnership management

Timeline

Head of Prime Video Sponsorship – EU5

Amazon: Brand Innovation Lab
2025.07 - 2026.06

Lead Solutions Manager - EU5 AutoFinCo

Amazon: Brand Innovation Lab
2023.04 - 2025.06

Senior Solutions Manager - EU5 FinCo

Amazon: Brand Innovation Lab
2021.10 - 2023.03

Senior Creative Campaign Manager

Amazon Advertising
2020.09 - 2021.09

Head of Campaign Delivery

Williams Lea Tag (Toyota Motors Europe)
2018.06 - 2020.05

Strategic Lead and Senior Project Manager (Freelance)

Various Agencies
2017.08 - 2018.05

Production Studio Manager

Williams Lea Tag (Red Brick Road)
2013.05 - 2017.04

Creative Account Manager

Williams Lea Tag
2012.01 - 2013.04

Technical Product Specialist and Creative Artworker, Designer and Repro Operator

Williams Lea Tag
2006.11 - 2011.12

B.A. HONS - DESIGN

Middlesex University
2001.09 - 2005.06

A-Level Education -

British School of Brussels
1995.09 - 2001.06
Mark Jones