

About Me: My career has evolved from hands-on creative to overseeing the systems and strategies that help fast-growing businesses to scale while keeping their feet on the ground. I don't just run programs, I build the commercial and operational frameworks for long term success.
Right now, I lead Prime Video Sponsorship across Europe at Amazon. When I started, the team was full of potential but scattered; like a startup within a giant company. Today it's a $65M revenue machine with strong momentum, clear processes, and aligned teams. I enjoy turning complexity and chaos into something simple, predictable, and successful.
What I Bring: I believe in thinking long-term and building systems that support sustainable growth over multiple years, rather than simply putting out fires quarter by quarter. For me, solutions need to be scalable, measurable, and repeatable to truly add value; anything less risks becoming a distraction from meaningful progress. This mindset drives how I approach problems and opportunities alike, focusing on creating lasting frameworks that evolve alongside the business.
Throughout my career, I have worked closely with diverse teams across sales, studios, marketing, and other areas. In my experience, the biggest obstacle to growth rarely lies in the product itself but in the silos that exist between groups. I specialize in breaking down those barriers by fostering clear communication, aligning around shared goals, and using data to demonstrate both the true value and the costs involved in winning together. This collaborative approach ensures everyone is moving in the same direction with a mutual understanding of what success looks like.
Balancing empathy with data is another core part of how I lead. I developed a total operational effort model to gain clearer insight into how team members' time is allocated, enabling smarter decision-making that respects and protects capacity while still pushing toward aggressive goals. By combining a human understanding of effort with quantitative clarity, I ensure leadership has an accurate picture of the true costs behind every initiative.
Finally, I excel at creating and managing high-stakes partnerships. Whether negotiating and overseeing a $2.8M global music deal or crafting strategic presentation decks for world-class CMOs, I translate complex technical and creative ideas into compelling stories that resonate with brands and inspire them to engage meaningfully.