Mark Cruikshank

The Retail Business Manager

I am responsible for the day-to-day with the Sales Manager, focusing on the Finance and Insurance aspect of the Sales Process.

My role involes coaching the Sales Team to maximse their potential and therefore increasing the efficiancy and profitability of the Sale Department.

We are currently the highest preforming dealer in our group and achieved 2nd position on Kia's Scorecard in Q1 2024.

• Responsible for the day to day running of the department, including lead management and deal quality
• Delivering consistent customer satisfaction, maximizing every opportunity
• Exceeding targets and objectives on New and Used Volume, finance penetration and insurance sales maximizing profitability in all areas
• During my time we have achieved phenomenal growth, in excess of brand growth; resulting in being awarded Mercedes Benz Dealer of the Year in 2016 and Sales Team of the Year 2017

• Responsible for client management from introduction to order and delivery
• Ensuring that a high level of customer satisfaction and volume of sales were achieved
• The Solihull Branch of Toyota out performed its sister branches in Birmingham and Tamworth; after Solihull was considered the least desirable business
• During this time, I achieved an excellent working relationship with my Sales Manager, as a result upon his appointment as Site Sales Director at Mercedes Benz of Stratford upon Avon; he was very keen for me to fulfil the position of Transaction Manager

• Responsible for the Sales of New Mercedes Benz, to achieve my individual target with structured interaction with the New Car Sales Manager and the Business Manager

• Responsible for the Sales of New and Used Audi cars to achieve or exceed targets for New Cars
• This included a balanced model mix on New and Used Cars to achieve the correct targets, being aware of the need to not let our stock age beyond 90 days
• During this time, I regularly achieved or exceeded my target and became a valuable member of the Sales Team

• Responsible for the achievement of Sales volume and profitability in a very successful and experienced sales team
• Delivering excellent levels of customer satisfaction to exceed the exacting standards of BMW and the Sytner group