A leader in the field of behaviour change, implementation, and evaluation science over the last 20 years in prevention and healthy ageing. I have held senior positions across the private sector and worked within and in collaboration with the best academic groups in the world. I have also demonstrated a strong capability in understanding stakeholder motivations and needs to develop programs that deliver value for all. Having set up and run my own consultancy and digital health behaviour change business for the last 10 years, I have a strong desire to now share, lead, mentor and manage up and coming leaders to design and develop new evidence-based and emotionally engaging behaviour change initiatives to improve health that are sustainable.
Hi, I’m
Mark Cobain
Behavioural Scientist
London
Summary
Overview
25
years of professional experience
8
years of post-secondary education
Work history
American Heart Association
Consultant to the Center for Health Technology and Innovation
2021.10 - Current (4 education.years_Label & 8 education.months_Label)
Job overview
- Advise the AHA CHTI on emerging start-ups in the digital therapeutic space in the UK and EU
Habit Partners | The Younger Lives GroupLondon
Co-Founder and Director
2014.11 - Current (11 education.years_Label & 7 education.months_Label)
Job overview
- Founded and led Younger Lives Ltd creating a successful consultancy business for behaviour change and product/service/campaign evaluation.
- Created successful digital products for both the D2C and B2B markets
Imperial College LondonLondon
Honorary Lecturer, Department of Cardiovascular Medicine
2017.06 - 2020.06 (3 education.years_Label)
Job overview
- Lecturer in preventive cardiology on the Masters course and supervisor of student research projects and external publications.
American Journal of Health Promotion
Editorial Board Member
2004.04 - 2018.08 (14 education.years_Label & 4 education.months_Label)
Job overview
- Spent over a decade, peer reviewing scientific research papers on behalf of the AJHP.
UnileverLondon
COO and CSO, Heart Age & Behaviour Smart Services Ltd
2013.01 - 2014.10 (1 education.year_Label & 9 education.months_Label)
Job overview
- Established HeartAge & Behaviour Smart Services as a stand-alone 100% Unilever owned business to support the adoption of the Heart Age concept to improve health by the public and private sector.
UnileverLondon
R&D Director, Marketing and New Business Unit
1999.08 - 2013.01 (13 education.years_Label & 5 education.months_Label)
Job overview
- Held a variety of senior roles across the Unilever organization working within R&D, marketing and the Unilever New Business Unit.
Boston UniversityBoston
Visiting Research Fellow, Framingham Heart Study
2004.01 - 2008.01 (4 education.years_Label)
Job overview
- Focused on developing a program of epidemiological research into cardiovascular disease risk and lifestyle factors.
Education
Downing College, Cambridge University
Ph.D. from Neuroscience and Psychology
1995.01 - 1999.04 (4 education.years_Label & 3 education.months_Label)
University overview
Leeds University
B.Sc. (Hons) from Psychology
1989.01 - 1992.04 (3 education.years_Label & 3 education.months_Label)
University overview
Skills
- Strong scientific and technical expertise and leadership in prevention science across healthy ageing and age-related conditions (h index =23, i10 index = 31, total citations = 10,000)
- Development of sustainable business propositions and companies
- Strong influencer skills within organisations and across sectors
- Building partnerships in research, translation/implementation and business
- Putting behaviour change theory into practice, design, execution and evaluation
- Business strategy & commercial applications in private & public sector (Experience working in global corporates, SMEs and start ups)
- Lecturing, publishing and giving presentations to diverse audiences from students to international conferences
- Rigorous analytic skills and data driven insight generation
- Leadership
- Problem-solving
- Communication skills
- Programme development
- Customer-focused
- Team building
Availability
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Timeline
Consultant to the Center for Health Technology and Innovation
American Heart Association
2021.10 - Current (4 education.years_Label & 8 education.months_Label)
Honorary Lecturer, Department of Cardiovascular Medicine
Imperial College London
2017.06 - 2020.06 (3 education.years_Label)
Co-Founder and Director
Habit Partners | The Younger Lives Group
2014.11 - Current (11 education.years_Label & 7 education.months_Label)
COO and CSO, Heart Age & Behaviour Smart Services Ltd
Unilever
2013.01 - 2014.10 (1 education.year_Label & 9 education.months_Label)
Editorial Board Member
American Journal of Health Promotion
2004.04 - 2018.08 (14 education.years_Label & 4 education.months_Label)
Visiting Research Fellow, Framingham Heart Study
Boston University
2004.01 - 2008.01 (4 education.years_Label)
R&D Director, Marketing and New Business Unit
Unilever
1999.08 - 2013.01 (13 education.years_Label & 5 education.months_Label)
Downing College, Cambridge University
Ph.D. from Neuroscience and Psychology
1995.01 - 1999.04 (4 education.years_Label & 3 education.months_Label)
Leeds University
B.Sc. (Hons) from Psychology
1989.01 - 1992.04 (3 education.years_Label & 3 education.months_Label)