Summary
Overview
Work history
Education
Skills
Work availability
Timeline
Hi, I’m

Mark Cobain

Behavioural Scientist
London
Mark Cobain

Summary

A leader in the field of behaviour change, implementation, and evaluation science over the last 20 years in prevention and healthy ageing. I have held senior positions across the private sector and worked within and in collaboration with the best academic groups in the world. I have also demonstrated a strong capability in understanding stakeholder motivations and needs to develop programs that deliver value for all. Having set up and run my own consultancy and digital health behaviour change business for the last 10 years, I have a strong desire to now share, lead, mentor and manage up and coming leaders to design and develop new evidence-based and emotionally engaging behaviour change initiatives to improve health that are sustainable.

Overview

25
years of professional experience
8
years of post-secondary education

Work history

American Heart Association

Consultant to the Center for Health Technology and Innovation
10.2021 - Current

Job overview

  • Advise the AHA CHTI on emerging start-ups in the digital therapeutic space in the UK and EU

Habit Partners | The Younger Lives Group
London

Co-Founder and Director
11.2014 - Current

Job overview

  • Founded and led Younger Lives Ltd creating a successful consultancy business for behaviour change and product/service/campaign evaluation.
  • Created successful digital products for both the D2C and B2B markets

Imperial College London
London

Honorary Lecturer, Department of Cardiovascular Medicine
06.2017 - 06.2020

Job overview

  • Lecturer in preventive cardiology on the Masters course and supervisor of student research projects and external publications.

American Journal of Health Promotion

Editorial Board Member
04.2004 - 08.2018

Job overview

  • Spent over a decade, peer reviewing scientific research papers on behalf of the AJHP.

Unilever
London

COO and CSO, Heart Age & Behaviour Smart Services Ltd
01.2013 - 10.2014

Job overview

  • Established HeartAge & Behaviour Smart Services as a stand-alone 100% Unilever owned business to support the adoption of the Heart Age concept to improve health by the public and private sector.

Unilever
London

R&D Director, Marketing and New Business Unit
08.1999 - 01.2013

Job overview

  • Held a variety of senior roles across the Unilever organization working within R&D, marketing and the Unilever New Business Unit.

Boston University
Boston

Visiting Research Fellow, Framingham Heart Study
01.2004 - 01.2008

Job overview

  • Focused on developing a program of epidemiological research into cardiovascular disease risk and lifestyle factors.

Education

Downing College, Cambridge University

Ph.D. from Neuroscience and Psychology
01.1995 - 04.1999

University overview

Leeds University

B.Sc. (Hons) from Psychology
01.1989 - 04.1992

University overview

Skills

  • Strong scientific and technical expertise and leadership in prevention science across healthy ageing and age-related conditions (h index =23, i10 index = 31, total citations = 10,000)
  • Development of sustainable business propositions and companies
  • Strong influencer skills within organisations and across sectors
  • Building partnerships in research, translation/implementation and business
  • Putting behaviour change theory into practice, design, execution and evaluation
  • Business strategy & commercial applications in private & public sector (Experience working in global corporates, SMEs and start ups)
  • Lecturing, publishing and giving presentations to diverse audiences from students to international conferences
  • Rigorous analytic skills and data driven insight generation
  • Leadership
  • Problem-solving
  • Communication skills
  • Programme development
  • Customer-focused
  • Team building
Availability
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Timeline

Consultant to the Center for Health Technology and Innovation
American Heart Association
10.2021 - Current
Honorary Lecturer, Department of Cardiovascular Medicine
Imperial College London
06.2017 - 06.2020
Co-Founder and Director
Habit Partners | The Younger Lives Group
11.2014 - Current
COO and CSO, Heart Age & Behaviour Smart Services Ltd
Unilever
01.2013 - 10.2014
Editorial Board Member
American Journal of Health Promotion
04.2004 - 08.2018
Visiting Research Fellow, Framingham Heart Study
Boston University
01.2004 - 01.2008
R&D Director, Marketing and New Business Unit
Unilever
08.1999 - 01.2013
Downing College, Cambridge University
Ph.D. from Neuroscience and Psychology
01.1995 - 04.1999
Leeds University
B.Sc. (Hons) from Psychology
01.1989 - 04.1992
Mark CobainBehavioural Scientist