Mark Calderbank
Leyland
Summary
Accomplished sales professional with extensive expertise in B2B sales, performance management, and customer retention. Proven track record in delivering compelling sales presentations, managing key accounts, and utilising CRM software to enhance customer relationships. Adept at competitor analysis, territory management, and leading teams to achieve organisational goals. Committed to driving business growth through strategic account management and exceptional leadership.
Overview
25
25
years of professional experience
Work History
Regional Sales Executive
Allwyn
Lancashire
03.2018 - 03.2025
- Company Overview: The National Lottery
- Support the Annual Business Plan by delivering key messages and marketing updates to our retail network
- Proactively drive high in-store standards and deliver key messages
- Build and maintain great relationships across my stores to drive excellent in-store execution and retailer advocacy of The National Lottery within stores, now and into the future
- Develop a strong understanding of my retailers and competitors to drive sales and returns to Good Causes
- Tracked competitor activities through social media, networking, business research and reviewing their website for product range changes
- Developed regional sales plans that aligned with business objectives
- Oversaw the development of sales presentations and proposals, ensuring high standards of professionalism
- Monitored sales performance against targets, initiating corrective actions to address any shortfalls
- The National Lottery
Territory Development Manager
Premier Foods
North West
03.2016 - 03.2018
- Implemented CRM tools to track customer interactions and optimise sales processes
- Developed and executed strategic sales plans to expand territory and increase revenue
- Trained and mentored new sales representatives, enhancing team performance and cohesion
- Identified and pursued new business opportunities through market research and networking
- Coordinated across departments to ensure seamless delivery and installation of services
- Analysed sales data to identify trends, adjust strategies, and achieve targets
- Led by example, setting high standards for professionalism and work ethic within the team
- Fostered strong relationships with clients to secure loyalty and repeat business
Assistant Manager
PerfectHome
Wigan
08.2007 - 03.2016
- Coordinated with senior management to implement strategic plans for revenue growth
- Collaborated with the marketing department to support in-store and online promotions
- Led weekly staff meetings to discuss targets, performance improvements, and customer feedback
- Conducted performance reviews, providing constructive feedback and setting individual goals
- Analysed sales data to identify trends, making recommendations for inventory adjustments
- Oversaw daily operations, including opening and closing procedures, to maintain store standards
- Resolved escalated customer complaints by offering practical solutions and maintaining professionalism
- Organised staff training sessions on new product ranges, enhancing team knowledge and sales skills
- Drove company growth with proactive mindset and results-oriented plans for business operations
- Supported employee morale and well-being by developing positive practices centred on career development and individual job satisfaction
Assistant manager
Sports Direct
Preston, Lancashire
08.2000 - 07.2007
- Managed cash registers accurately reducing discrepancies at end of day reconciliation.
- Provided support to manager during audits, ensuring accurate reports.
- Conducted team meetings on a regular basis, promoting open communication within the team.
- Handled stock control duties diligently preventing overstocking or shortages.
- Streamlined store operations with efficient scheduling.
- Increased staff productivity by providing comprehensive training programmes.
- Delegated tasks to team members efficiently improving overall productivity.
- Assisted in recruitment process to build an effective workforce.
- Managed daily operations to ensure smooth running of the shop floor.
- Monitored sales performance regularly adjusting strategies as required.
- Created a positive work environment, resulting in higher employee morale.
- Minimised inventory loss for improved profit margins.
- Handled customer complaints effectively, restoring trust in our brand.
Education
A level - Business Studies
Runshaw college
Skills
- B2B Sales
- Performance management
- Sales presentations
- Customer retention
- CRM software
- Competitor analysis
- Territory management
- Leadership and supervision
- Account management
- Key account retention
- Performance Management
Timeline
Regional Sales Executive
Allwyn
03.2018 - 03.2025
Territory Development Manager
Premier Foods
03.2016 - 03.2018
Assistant Manager
PerfectHome
08.2007 - 03.2016
Assistant manager
Sports Direct
08.2000 - 07.2007
A level - Business Studies
Runshaw college
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