Mark anderson

Key Responsibilities:

• Building and managing a strong sales pipeline for the seca body composition range, identifying new business opportunities across the fitness, healthcare, sports performance, corporate wellbeing and leisure sectors.
• Proactively conducting outbound business development and outreach to generate new leads and develop relationships with key decision-makers.
• Delivering sales pitches, product demonstrations and presentations to gyms, universities, professional sports clubs, corporate organisations and other potential customers.
• Identifying customer requirements and demonstrating how seca body composition technology can support member engagement, retention, PT services, performance and additional revenue generation.
• Managing the sales process from initial enquiry and demonstration through to quotation, negotiation and completion.
• Developing relationships with key stakeholders and senior decision-makers, creating long-term commercial partnerships.
• Conducting on-site demonstrations and body composition assessments to showcase the technology and its practical applications.
• Providing on-site training following installation, ensuring teams understand the seca system, software and how to use body composition data effectively.
• Providing ongoing customer support to help businesses maximise the value of their seca equipment and identify further commercial opportunities.
• Working closely with partners and sales teams to develop new routes to market and increase awareness of the seca body composition range.
• Identifying opportunities to upsell, develop existing accounts and introduce additional seca solutions as customer requirements evolve.

• Managed key accounts, including Mitchell and Butler, Marstons, and other large clients.
• Collaborated with designers and architects to ensure seamless project execution across the UK.
• Oversaw all phases from design to installation, ensuring completion to the highest standards.
• Achieved sales of £2.4 million from 56 projects in 2022, exceeding target by 16%.
• Generated £1.4 million from 38 projects in 2023, surpassing target by 3%.
• Closed £1.3 million of £1.5 million projected sales for 2024 year-to-date.
• Forecasted £1.6 million for 2025, reporting £1.3 million in closed sales and £330K in pending orders.
• Conducted six-week business updates for board of directors, driving new account acquisitions and strengthening existing relationships.
• Managed portfolio of key accounts, fostering long-term relationships through regular, strategic communication.
• Hit sales targets by seeking opportunities for operational expansion and new customer acquisition.

• To maintain and grow the Key accounts within the UK and Ireland. Tesco, Very.com, HMV and WHSmith plus 6 more. Total value of over £3 million of accounts.
• Brought in to manage a team of 6 area account managers.
• Working directly with buyers to increase lines and gain new distribution points across the UK.
• Forecast weekly, monthly and doing a Yearly forecast.
• Working directly with marketing in the UK and USA to build planograms and building a shopper experience.
• Given onsite training to store and salesperson to have the best knowledge of the products and the brand.

• Maintained and expanded Miele's market presence in Southeast and Southwest UK within KTR channel.
• Worked with drive and determination to consistently exceed sales and development KPIs.
• Selected, trained and performance-managed staff to handle high workload with ambitious targets.
• Supported regional sales team through effective budget management and incentive programs.
• Oversaw a team of 6 regional sales personnel to drive performance.
• Achieved £4 million in sales for Southeast region in 2019.
• Delivered 17% growth in Southwest during COVID-19 in 2020.
• Grew Southwest by 9% in 2021, onboarding 7 new trading partners.
• Forecasted consistent year-on-year growth of 10%, surpassing targets.
• Proactively addressed partner-related issues while planning business meetings with 98 partners on a 5-week cycle.

• Established commercial operations, transforming home-based initiative into 15 thriving Powerhouse branded sites.
• Developed current sales pipeline valued at £3.5 million for 2019.
• Project managed four trade shows, generating £250,000 in business revenue.
• Contributed to pricing guideline creation for Taurus products, aligning maintenance and warranty programs with industry standards.
• Closed nearly £500,000 in sales within nine months and maintained a pipeline of £2.3 million.
• Trained new sales recruits on product knowledge, targeting strategies, and contract acquisition.
• Facilitated Powerhouse fitness presence in franchises including Anytime Fitness and David Lloyd centres.
• Encouraged collaboration between customers and brand for mutual success.
• Managed customer complaints, resolving issues promptly to maintain high satisfaction levels.
• Negotiated contracts with major customers, securing profitable deals and fostering long-term partnerships.
• Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.

• Responsible for driving the growth of the Precor brand in the South/ East of the UK and London.
• Working with major brands and independent gyms.
• Working close with Franchise business and 3rd parties to make sure the owner of the gym is getting the best gym within their budgets.
• Work with councils and local governments on local and national tenders.
• Working with the owners to supporting the growth of their business and staying within their budgets.
• Planning the Gym layout / Drawings and working to safety guidelines.
• Working very close with main UK franchise business to bring Spinning to their business.
• 2016 Business Numbers
• £1.3million of new business
• 7 new clubs
• £100k over the 2016 business target.

• Increased sales volume by 14% across all accounts in 2014.
• Achieved 104% of key performance indicators in 2014 and 2015.
• Managed six regional sales representatives through one-on-one meetings and team planning sessions.
• Delivered over 300 displays to wholesale accounts, enhancing product visibility.
• Increased depot space from 14.2% to 17.6% on average per depot.
• Conducted face-to-face meetings with decision makers for key accounts including Booker and Bestway.
• Generated business reports to support Southwest sales team with data-driven guidance.
• Boosted sales value for Booker depots in Southern UK by 21%.
• Collaborated with team members to achieve target results.
• Identified issues, analysed information and provided solutions to problems.
• Picked up additional tasks to aid team success.
• Trained and mentored employees to maximise team performance.

• Initially responsible for driving and promoting the Red Bull brand to 463 retail outlets.
• Maintaining the image and helping the retailers increase their sales not just for Red Bull but with a Category approach.
• Building a strong business relationship and helping the stores increase their sales.
• 2011 to 2013 numbers:
• Increase volume in 75% of the stores.
• I was a key member of UK sales team and training.
• 2011 - 943 cases sold direct to stores
• 2012 - 1323 cases sold direct to stores
• Drove PSR increase of 15% across the area to area total 65%
• Managing the development plan for new starters

• Help with the day-to-day running of the entertainment on the P&O fleet.
• DJ/Entertainments/ Assistant Cruise Director – various tours on Artemis, Arcadia and Ventura.
• Hosting Disco / sailaways and other duties as required by Cruise director.
• Coordinating the Entertainment Team.
• Organizing crew events in ports around the world.
• Escorting passenger excursions as crew representatives.
• Working with the team to meet their needs and help them progress within P&O.
• Developing their strengths and improving their weaknesses.
• Safety officer across the fleet. MC1 officer. In charge of 2000 passengers
• On ship training in customer service.
• Presenting in front of 10 to 3500 people daily.
• Forward planning and thinking on my feet.