Summary
Overview
Work history
Education
Skills
Accomplishments
Timeline
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MARIYA RADIOWALA

London, United Kingdon

Summary

Flipkart's eCommerce Strategy

  • Analyzed their strategies to maintain profitability in a cut-throat market competition
  • Studied Flipkart's 31.9% market share, leading Amazon India's share of 31.2%
  • Illustrated the competitive advantage Flipkart had over its competitors such as Alibaba, Amazon, eBay, Etsy & Snapdeal


Zara's International Pricing: A Focus On Southeast Asia

  • Performed an in-depth research on Zara's competitive pricing strategies adopted in different countries
  • Studied Zara's pricing strategy adopted in Southeast Asia during the first half of Covid19 that resulted in 74% increase in online sales

Overview

2
2
years of professional experience

Work history

Private Equity & Consulting Associate

Third Bridge Group
India & Middle East
01.2023 - 06.2023
  • Collaborated with top Global Private Equity Firms, Hedge Funds, and Big 3 Consultancies and conducted research, analysed and structured innovation patterns in Health and Tech industry
  • Accomplished 200%+ target every month (January - June)
  • Ranked as top performing Associate at the Asia Pacific level & Top 5 at the Global level
  • Communicated with Industry experts and private equity clients to negotiate contracts for ongoing projects
  • Conducted training sessions & workshops for associates to maximize their sales potential and accomplish their targets

Digital Marketing Associate

Medianet
Mumbai
07.2021 - 11.2022
  • Led tracking of web page visits and click-through rate; employed Facebook Advertising, leading to increase in website traffic by 30%
  • Generated a revenue of USD 5,13,000 in first quarter (Jan-March) from accounts to help attain team's target
  • Analyzed campaign data to make detailed MS Excel pivot reports on CPC (Cost-per-Click) inflation and strategies for curbing losses.
  • Recognized as the “Performance Outlier” for generating highest percentage of profit from my accounts for second quarter (April-June)
  • Maintenance and monitoring of Keyword Bids, Daily and Monthly Budget Caps, Impression Share, Quality Score

Freelance Content Writer

Pepper Content
Mumbai
07.2021 - 11.2022
  • For start-up for 2 years; wrote primer for 10+ product launches, updated beauty and tech blogs, developed content for website
  • Conceptualized a total of 31 projects for clients including Air black (India's No.1 platform for learning)
  • Curated & Designed content for a myriad of industries including lifestyle, Ad Tech, Real-Estate and
  • Interpreted client briefs to create strategic writing pieces.
  • Researched and wrote technical articles on SEO, SEM for various Tech firms.

Founder

TwoTimesToo Thrift Store
Mumbai
01.2021 - 01.2023
  • Single handedly managed sourcing, shipping and packaging of clothes
  • Sold 30-35 pieces of hand sourced clothing in a span of just one month of going live
  • Chose Instagram advertising for the store to increase engagement and buzz around the brand

Education

MSc - Strategic Marketing

Imperial College Business School London
London
/2023 - /2024

BSc - Management Studies - Marketing

University of Mumbai Mumbai
2021

Skills

  • MS Office, Pivot Tables, Data Analysis, Facebook & Taboola Ads tracking and management
  • Sales & Negotiation, Research reports, PowerPoint Presentations, Copy writing

Accomplishments

Leadership Award - International Programme Committee

  • Recognized as an “Outstanding Performance Committee Leader” for increasing university connects

and forming partnerships with EU universities by inaugurating cross country exchange programs


L'Oreal SAPMENA Online Experience - Global Top 10 Qualifier

  • Competed with participants from SAPMENA countries on L'Oreal's online gaming experience and secured the Top 10 spot. Qualified to company's official coffee chat with Head of HR - Singapore, Head of Marketing - Singapore


Writer of the Month Award - Mumbai University's Official Magazine called “H.R Speaks”

  • Successfully delivered 25 blogs for the magazine in a short span of 2 months


Safe City Champion - Red Dot Foundation

  • Directed in-depth market research to Identify key reasons of violence on women
  • Served as a “Unite For Her” Teaching Volunteer and mentored 5 students across multiple projects;

led team of 3 to develop a study curriculum

Timeline

Private Equity & Consulting Associate

Third Bridge Group
01.2023 - 06.2023

Digital Marketing Associate

Medianet
07.2021 - 11.2022

Freelance Content Writer

Pepper Content
07.2021 - 11.2022

Founder

TwoTimesToo Thrift Store
01.2021 - 01.2023

MSc - Strategic Marketing

Imperial College Business School London
/2023 - /2024

BSc - Management Studies - Marketing

University of Mumbai Mumbai
MARIYA RADIOWALA