Summary
Overview
Work history
Education
Skills
Certification
Timeline
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MARIUM PIRZADA

London,UK

Summary

Professional with 9+ years in product marketing and brand strategy, specializing in growth and product visibility. Proven track record of executing targeted campaigns and implementing innovative solutions. Expertise in cross-functional collaboration and data-driven decision-making. Recent experience includes working across and within major conglomerates in the music and SVOD media/ entertainment space.

Overview

6
6
years of professional experience
1
1
Certification

Work history

PRODUCT MARKETING MANAGER

FORMULA 1
London
02.2025 - Current
  • Global Marketing lead for F1 TV, managing end to end marketing from a Brand and DTC perspective.
  • Close collaboration with media rights and commercial teams to ensure exposure of the brand whilst continuing to gain visibility through our partners
  • Strategically supporting on F1 Movie and F1 Academy Netflix series launch to help boost ticket sales and recognition.
  • Liaising with F1 Store, F1 Experiences and Paddock Club to capitalise on any on-track exposure for F1 TV whilst simultaneously helping other products for F1.
  • Management of a number of agencies such as media, podcast, creative, email and SEO to name a few.
  • Working with production and broadcasting teams to streamline and ensure top exclusive content is made to continuously draw acquisition and retention.
  • Conducting measurement analysis with agencies through econometrics to help define 2026 strategies.
  • Led marketing of F1 TV Premium tier subscription at the start of the 2025 season whilst F1 went through a brand refresh.
  • Influencer and creator campaign management to assist reaching future new younger lifestyle audiences.
  • Spearheaded rebranding initiatives to boost brand awareness whilst making sure to not dilute the USPs given the competition of broadcast right holders in each region.

SENIOR PERFORMANCE MARKETING MANAGER

NBC UNIVERSAL LLC
HAYU
05.2021 - 02.2025
  • Performance Marketing Lead for HAYU, responsible for formulating digital strategy across awareness and acquisition budgets for our top reality shows within Europe, Canada, Australia, SEA and the UK.
  • Liaising with marketing managers for each territory, advising on how to reach key brand goals for core markets and syncing with our acquisition strategy.
  • Leading fandom strategy and how to build a core connection to our reality TV community who are so vocal - Hayu Fanfest 2024 whilst streamlining our social media connection throughout some of our largest brand campaigns.
  • Sitting in on agency econometrics and RTBs to understand the ATL proposals such as OOH and DOOH
  • Working closely across commercial partnerships to grow user acquisition preventing cannibalisation when it comes to media marketing strategy and budgets
  • Collaborating with a number of external agencies from media, podcast, influencer and creative to help elevate our brand within certain markets.
  • Working closely with NBCs in-house creative team during a brand refresh, making sure creative best practice is formulated for each social platform
  • Working with PR and Brand marketing teams to ensure internal alignment and comms.
  • Reaching new audiences on platforms such as Nextdoor, Grindr and Reddit whilst ensuring we are on the forefront of new product testing and innovation with our always on channels
  • Liaising with key stakeholders to evolve our yearly strategy for performance marketing.
  • Data Analysis – deep diving into tools such as Apps Flyer, mParticle, Pick Axe and our platforms to determine our on-going strategy and investment
  • Very good understanding of other channel values such as connected TV, Amazon Advertising (maintaining our B2B partnership also) and YouTube
  • Presenting learnings and up skilling others in the wider marketing team.

ASSOCIATE DIRECTOR – SPOTIFY ACCOUNT

REPRISE/IPG MEDIABRANDS
01.2019 - 04.2021
  • EMEA Social Lead for Spotify, responsible for forming and executing cross-market Paid Social strategy
  • Responsible for the training and management of a team of 5
  • Liaising with clients; regularly traveling to Berlin to meet with and present to key stakeholders
  • Streamlining communications – holding workshops, assigning market accountability, and attending weekly calls
  • Consulting with Spotify’s creative agency to ensure we are aligned across formats, platforms, and best practice
  • Sharing strategy with the wider Performance team across PPC and Display; working closely with Performance Managers
  • Ensuring a unified approach is being carried out globally, though always cautious of market nuances that may impact key decisions
  • Working with platforms such as mParticle to integrate key data sources for our branding campaigns
  • Implementing and overseeing QA processes
  • Regularly auditing ad accounts to inform strategy
  • Using Smartly for campaign activation and optimization.

Education

BSc (Hons) Industrial Economics - Economics

The University of Nottingham
Nottingham, NGM
09.2012 - 05/2015

Part Time Foundation in Producing - Film/Cinema/Video Studies

MetFilm School
London, ENG
08.2017 - 10/2017

Skills

  • Leadership skills
  • DTC and B2B Experience
  • Brand-building strategies
  • Digital strategy
  • Vendor Management Relationships
  • Influencer and Events
  • Promotional strategies
  • Presentation skills
  • Agency management
  • CMS management

Certification

Trinity Guidhall - May 2013

Awarded for Speech and Communication


Timeline

PRODUCT MARKETING MANAGER

FORMULA 1
02.2025 - Current

SENIOR PERFORMANCE MARKETING MANAGER

NBC UNIVERSAL LLC
05.2021 - 02.2025

ASSOCIATE DIRECTOR – SPOTIFY ACCOUNT

REPRISE/IPG MEDIABRANDS
01.2019 - 04.2021

Part Time Foundation in Producing - Film/Cinema/Video Studies

MetFilm School
08.2017 - 10/2017

BSc (Hons) Industrial Economics - Economics

The University of Nottingham
09.2012 - 05/2015

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MARIUM PIRZADA