Marinka Gamtsemlidze

Clients: SC Johnson, Ring (Amazon), Nissan Silence

• Led paid social strategy across all major social platforms.
• Managed and developed a team of Paid Social Executives, providing training and day-to-day support.
• Owned campaign measurement, reporting and performance analysis to drive better business decisions.
• Planned and delivered testing strategies across audiences, creative and campaign setup to improve performance.
• Managed budgets and optimisation to maximise ROI and achieve client objectives.
• Built strong relationships with clients and presented campaign performance and strategic recommendations.

Clients: Three, Smarty

• Paid social Media planning and implementation: Budget, Platform and targeting

• Campaign optimizations and campaign management to improve campaign performance
• Budget Monitoring
• Management and understanding of Campaign Reports
•Working with third party project management, planning and reporting tools
• Understand the client’s business objectives and responding to brief accordingly
•Contribute to Market study set up and result monitoring
•Liaising with providers and partners to resolve any issues as they arise
•Responsible for training and supervising Paid Social Executive

Clients: Lloyds Banking Group, Halifax Bank, Bank of Scotland, Scottish Widows

• Responsible for campaigns activation, optimisation and reporting on Facebook/Instagram, Twitter, Snapchat, Pinterest

• Regular monitoring of activity to improve campaign performance

• Redacting reports to showcase performance and provide in-depth analysis of results

• Liaising with providers to resolve any issues as they arise

• Creation of media plans and implementation: Budget, Platform and Targeting