MARILYN MAPONGA
Northampton,UK
Summary
Business analyst with a strong record of driving growth through strategic planning and process optimization. Proficient in project management and digital transformation, leveraging advanced software and business intelligence tools. Expertise in data analysis and problem-solving, delivering insights that enhance operational efficiency and business performance. Experienced in stakeholder mapping and sales data analysis to support informed strategic decisions.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Lecturer in Business
Global Banking School
Birmingham
2024.01 - 2025.09
- Designed and delivered modules on Business Environment, Research Methods, and Global Strategic Management.
- Conducted industry and academic research for case studies and analysis-driven teaching resources.
- Provided feedback to enhance students' data interpretation and research skills.
Associate Lecturer (Business Analytics & Strategy)
University of Northampton
Northampton, Northamptonshire
2023.02 - 2024.07
- Delivered lectures on Digital Business, Project Management, and Finance & Procurement.
- Applied business technology and sustainability concepts to real-world case analysis.
- Supported academic teams in designing and moderating assessments.
- Led performance evaluations for enhanced educational outcomes.
Research Assistant – IoT Lab Project
University of Northampton
Northampton, Northamptonshire
2022.01 - 2024.01
- Developed data collection methodologies and collaborated with stakeholders for effective reporting.
- Analysed structured and unstructured data sets to support smart systems development.
Academic Liaison – Sustainability Summit
University of Northampton
Northampton, Northamptonshire
2023.03 - 2023.05
- Led documentation efforts, enhancing stakeholder engagement and managing conference data effectively.
- Facilitated insight generation through comprehensive survey analysis and feedback reporting.
Lead Marketer
UltraMed Health
Zimbabwe
2021.01 - 2021.08
- Conducted market and customer data analysis to identify trends and inform marketing campaigns.
- Developed dashboards and performance reports for strategic decision-making.
- Reduced churn by 15% and increased campaign conversion rates by over 20%.
Education
MSc - Business Analytics
University of Northampton
Northampton, Northamptonshire 2023.01 - 2023.12
MBA - Marketing Management
Herriot Watt University, Edinburg Business School
2020.01 - 2020.12
Honours bachelor’s degree - Marketing
University of Science and Technology
2017.01 - 2017.12
Skills
- Project management software
- Workflow design
- Organisational development strategies
- Change management facilitation
- Stakeholder mapping techniques
- Benchmarking techniques
- Digital transformation strategies
- Customer Service
- Team Leadership
- Interpersonal communication
- Project Management
- Data analysis
- Sales data analysis
- Business intelligence tools
Certification
- Power BI & Tableau
- Agile Foundations
- Google Ads & Advanced Google Analytics
- Excel Data Visualization
- SEO & Content Marketing
- Social Media Management & Online Marketing
References
References available upon request.
Timeline
Lecturer in Business
Global Banking School
2024.01 - 2025.09
Academic Liaison – Sustainability Summit
University of Northampton
2023.03 - 2023.05
Associate Lecturer (Business Analytics & Strategy)
University of Northampton
2023.02 - 2024.07
MSc - Business Analytics
University of Northampton
2023.01 - 2023.12
Research Assistant – IoT Lab Project
University of Northampton
2022.01 - 2024.01
Lead Marketer
UltraMed Health
2021.01 - 2021.08
MBA - Marketing Management
Herriot Watt University, Edinburg Business School
2020.01 - 2020.12
Honours bachelor’s degree - Marketing
University of Science and Technology
2017.01 - 2017.12