Mariastela Cavallaro
Sales and Events Manager
London,UK
Summary
An accomplished professional specializing in sales and event management, committed to driving revenue growth and maximizing client satisfaction through strategic planning and innovative event solutions. I blend strong organizational skills with a natural ability to cultivate and maintain lasting client relationships. Passionate about music, art, cinema, photography, theatre, and travel, I approach life with a positive mindset. Ambitious and adaptable, I thrive in diverse team environments and take pride in offering support to colleagues and friends who can always count on me. My motto: Go big or go home!
Overview
6
6
years of professional experience
10
10
years of post-secondary education
Work history
Sales and Events Manager
Raffles London at The OWO
London
01.2024 - Current
- Inquiry Management & Site Visits : Responsible for managing inquiries, conducting detailed site visits, and converting high-value business opportunities into contracts for accommodation, events, and food & beverage services, with bookings reaching up to £300K.
- Relationship Building & Account Management : Cultivated and maintained strong relationships with key accounts and agencies, ensuring long-term business partnerships and continued revenue growth.
- Event Planning & Execution : Led the planning and execution of events, overseeing all logistical details and ensuring seamless operations from inception to completion. Managed post-event final payments, ensuring accuracy and efficiency.
- Luxury Service Delivery : Delivered exceptional 5-star luxury service, ensuring that all guests, including VIPs, received personalized attention and a memorable experience.
- Cross-Departmental Collaboration : Collaborated closely with various departments to ensure the successful execution of events and to align operational efforts with client expectations.
- Revenue & Sales Strategy Participation : Actively participated in revenue meetings and sales strategy discussions, contributing valuable insights to drive business performance.
- Team Support & Training : Provided support to team members as needed and played an instrumental role in training junior staff, ensuring a high level of competence and performance across the team.
- Buyout Event Coordination & Participation : Actively participated in and coordinated buyout events, overseeing all aspects of the planning and execution to ensure the event met client expectations. Collaborated with internal teams to tailor offerings, ensuring a seamless and high-impact experience for the client and their guests.
Events Manager
Sheraton Grand London Park Lane
London
07.2022 - 12.2023
- End-to-End Event Management : Managed incoming inquiries, overseeing the entire process from conversion through to the seamless handover to the operations team for event execution, and then back to sales for post-event follow-up.
- Event Focus & Specialization : Specialized in high-profile events, including VIP functions, group bookings, large-scale citywide events, sporting events, and awards dinners.
- Exceptional Guest Experience : Delivered exceptional, personalized experiences to all guests, ensuring satisfaction at every stage of the event lifecycle.
- BEO Meeting Leadership : Led Banquet Event Order (BEO) meetings, coordinating all logistical details and ensuring alignment across departments for flawless event execution.
- Revenue Maximization & Negotiation : Strategically negotiated rates, secured contracts, and focused on maximizing event revenue. Managed all aspects of pre-event, on-site, and post-event planning.
- Team Leadership & Support : Provided leadership and guidance to the team, ensuring optimal performance and a cohesive approach to event delivery.
- Industry Networking & Promotion : Attended key industry events to gain insights, promote the company's services, and expand the vendor and partner network.
- Team Coordination & Logistics Management : Led team discussions on event logistics, monitored timelines, and ensured the timely execution of tasks and adherence to deadlines.
- Budget: Handled budgeting tasks, reducing unnecessary expenditure on events.
Events Executive
Sheraton Grand London Park Lane
London
03.2022 - 07.2023
- Inquiry Management.
- Business Conversion & Revenue Maximization
- Client Relationship Building
- Cross-Departmental Coordination
- Business Conversion & Negotiation
- Client Communication & Issue Resolution
Conference and Event Sales Executive
The Waldorf Hilton
London
08.2021 - 03.2022
- Efficient Event Planning : Plan and execute events in a timely, focused manner, ensuring all details are meticulously coordinated and deadlines are consistently met.
- Delivered exceptional results under tight deadlines whilst managing multiple projects simultaneously.
- Exceptional Standards & Customer Care : Maintain high standards of service and deliver outstanding customer care at all stages of the process.
- Proactive Problem Resolution : Address potential issues proactively, ensuring smooth operations and client satisfaction.
- Menu Tasting Coordination : Organize and attend menu tastings, ensuring alignment with client preferences and expectations.
Events and Meeting Officer
NH Firenze & NH Anglo-American
Florence
09.2019 - 02.2020
- Quotation Provision : Provide clients with accurate and detailed quotations tailored to their specific event requirements.
- Multitasking in Event Planning : Efficiently plan and manage multiple events simultaneously, ensuring all details are handled with precision throughout the day.
- Property Coordination : Manage and coordinate events across different properties, ensuring consistency and quality in service delivery.
- Site Visit Conducting : Lead site visits for prospective clients, showcasing facilities and aligning offerings with their event needs.
Assistant Events Manager Taormina Film Festival
Taormina Film Festival
Taormina
07.2019 - 08.2019
- Hostess and Steward Coordination : Plan and assign the locations of hostesses and stewards during events, ensuring optimal guest experience and smooth operations.
- VIP Guest Reception : Personally meet and greet international VIP guests, ensuring a warm and welcoming experience.
- Daily Meeting Participation : Attend daily meetings to stay aligned with event goals, updates, and team coordination.
- Proactive Guest Service : Anticipate and address guests' service needs promptly, ensuring their satisfaction throughout the event.
- Effective Communication : Utilize my proficiency in English to facilitate clear and effective communication with guests and team members.
Education
Certificate -
MEST - MARRIOTT
London 08.2022 - 10.2022
Certificate of Higher Education - Leadership
Foundation of Leadership - MARRIOTT
London 07.2022 - 08.2022
Certificate -
Woman Female in Leadership - MARRIOTT
London 06.2022 - 07.2022
Certificate of Higher Education -
Events Planner Course - ACCADEMIA DEL DOMANI
Florence 05.2019 - 10.2019
Bachelor of Political Science -
International Relations and Political Science
Catania 09.2012 - 11.2017
Diploma of High School -
High School Diploma - Liceo Scientifico Leonardo
Giarre, CT 09.2008 - 06.2012
Certificate of Higher Education -
AFS, Intercultura School Exchange Program
Hungary 08.2010 - 12.2010
B1 Level Certificate -
Aston University Academy - English Course
Birmingham 07.2010 - 08.2010
Skills
- Exceptional communication and organizational abilities
- Proven leadership and effective team management skills
- Strong customer service orientation with a focus on client satisfaction
- Collaborative team player with a proactive approach
- Skilled in conflict resolution and complaint handling
- Proficient in Microsoft Office Suite: Excel, PowerPoint, Outlook, Word, and Publisher
- Experienced with enterprise software and tools, including SAP, Salesforce, and Canva
- Knowledgeable in hospitality systems such as OnQPM and OnQ R&I
Languages
English
Advanced
Italian
Native
Hungarian
Elementary
Spanish
Elementary
French
Elementary
Timeline
Sales and Events Manager
Raffles London at The OWO
01.2024 - Current
Certificate -
MEST - MARRIOTT
08.2022 - 10.2022
Events Manager
Sheraton Grand London Park Lane
07.2022 - 12.2023
Certificate of Higher Education - Leadership
Foundation of Leadership - MARRIOTT
07.2022 - 08.2022
Certificate -
Woman Female in Leadership - MARRIOTT
06.2022 - 07.2022
Events Executive
Sheraton Grand London Park Lane
03.2022 - 07.2023
Conference and Event Sales Executive
The Waldorf Hilton
08.2021 - 03.2022
Events and Meeting Officer
NH Firenze & NH Anglo-American
09.2019 - 02.2020
Assistant Events Manager Taormina Film Festival
Taormina Film Festival
07.2019 - 08.2019
Certificate of Higher Education -
Events Planner Course - ACCADEMIA DEL DOMANI
05.2019 - 10.2019
Bachelor of Political Science -
International Relations and Political Science
09.2012 - 11.2017
Certificate of Higher Education -
AFS, Intercultura School Exchange Program
08.2010 - 12.2010
B1 Level Certificate -
Aston University Academy - English Course
07.2010 - 08.2010
Diploma of High School -
High School Diploma - Liceo Scientifico Leonardo
09.2008 - 06.2012
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