Adobe Indesign
Mariane Arantes
COMMUNICATION AND MARKETING PROFESSIONAL
Nottingham
Summary
Journalism graduate with six years of experience in media, press relations, marketing, copywriting, social media management, and product management. Skilled in writing, SEO, content strategy, and social media analytics. Expertise in crafting impactful and strategic messages that drive business goals and resonate with diverse audiences. Excels at bringing ideas to life across multiple formats and ensuring seamless execution. Thrives in dynamic environments where creativity and strategic planning intersect to deliver exceptional results.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Product Manager
Kommo
11.2024 - Current
- Creative ad strategy development: Leading the creation of innovative advertising campaigns in collaboration with cross-functional teams
- Competitor analysis and market insights: Conducting in-depth analysis of competitor campaigns and market trends to inform product and marketing strategies
- Lead quality and conversion optimization: Monitoring lead generation quality, analyzing conversion metrics, and implementing improvements to drive product growth
- Landing page optimization: Collaborating with design and development teams to optimize landing pages for maximum user engagement and conversion
- Data-driven performance reporting: Creating and presenting detailed performance reports, leveraging analytics to optimize product marketing initiatives and inform strategic decisions
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
Marketing and Strategic Communication Analyst
Paranapanema River Basin Committee
05.2024 - 08.2024
- Content and campaign management: Planning and creating content for social media, institutional newsletters, and institutional videos
- Communication project coordination: Developing campaign briefs, managing production with suppliers, and monitoring timelines for event promotions and communication initiatives
- Multimedia production leadership: Producing and publishing institutional videos, managing corporate websites
- Stakeholder engagement: Maintained key databases (members, press, civil society, users, and public authorities) and providing press support
- Strategic planning and analysis: Preparing annual communication reports with performance metrics to evaluate the effectiveness of implemented actions
- Budget and supplier management: Developing Terms of Reference for contracting suppliers and monitored the delivery of communication products, ensuring compliance and quality standards
- Enhanced team collaboration by providing clear communication of complex findings through visualizations and reports.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
Reporter
Jovem Pan
10.2023 - 04.2024
- Develop engaging, on-brand content tailored for daily social media posts across various platforms.
- Curate compelling imagery and craft captivating captions to align with brand voice and audience preferences.
- Strategize, coordinate, and manage influencer campaigns, ensuring seamless execution and impactful results.
- Collaborated with editors to develop compelling story ideas, ensuring diverse content that appealed to a wide audience.
- Researched and produced daily news reports.
Teacher Assistant
Maple Bear
02.2023 - 10.2023
- Assisted lead teacher in managing classroom behavior, ensuring a safe and supportive learning environment for all students.
- Assisted lead teacher in the monitoring of student progress and updating required documentation, ensuring accurate records for each learner.
- Supervised students during lunch breaks, recess, field trips, and other school-related events, maintaining a positive atmosphere conducive to learning.
- Provided one-on-one tutoring support outside of regular school hours for students requiring additional assistance with coursework or test preparation.
Copywriter - Freelance
Mulheres No Comando
07.2022 - 09.2022
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Social Media Analyst
MF Play Agency
03.2022 - 05.2022
- Developed strong relationships with influencers, leading to increased brand exposure and collaboration opportunities.
- Audited effectiveness of social media management tools and redesigned to improve efficiency and increase results.
- Monitored sensitive subjects on social media in relation to company or industry and alerted manager and corporate team in event of crisis.
- Submitted standardized reports to marketing manager and stakeholders.
Marketing Analyst - Freelance
Faculdade Católica Paulista
01.2022 - 03.2022
- Participated in ongoing professional development opportunities to stay current on best practices within the field of marketing analytics.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
- Analyzed third-party data and investigated new growth opportunities.
Marketing Assistant
M4H Agency
10.2020 - 10.2021
- Create and schedule engaging content for social media channels.
- Monitor and respond to comments and messages on social media accounts.
- Track and analyze social media metrics to measure the success of our campaigns.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
Head of Quality
Macfor
05.2021 - 08.2021
- Develop creative material for a variety of channels.
- Turn conceptual work into effective campaign material that has an instant, positive impact on the consumer.
- Ensure that all aspects of the campaign align with the needs of the client or company.
- Increased customer satisfaction through timely response to inquiries, thorough investigation of issues, and implementation of corrective actions as needed.
- Enhanced employee engagement in quality initiatives by recognizing individual contributions and promoting a culture of accountability.
Creative Campaign Manager - Freelance
Has 360
10.2020 - 01.2021
- Create and schedule engaging content for social media channels.
- Monitor and respond to comments and messages on social media accounts.
- Track and analyze social media metrics to measure the success of our campaigns.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
Marketing Specialist
BoaConsulta
09.2019 - 09.2020
- Content creation for blogs, landing pages, and social media.
- Social media monitoring.
- Marketing campaign creation.
- Press relations.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
Art Assistant - Freelance
Vereda Editor
07.2019 - 09.2019
- Participated in brainstorming sessions to generate innovative ideas for new projects or campaigns.
- Managed budgets effectively for multiple concurrent projects without compromising quality.
- Provided exceptional customer service when interacting with guests at gallery openings or other public-facing events.
- Organized and maintained an immaculate studio environment, optimizing productivity for all team members.
Editor-in-Chief
MNC (Mulheres no Comando)
06.2015 - 12.2016
- Creating written content for the MNC blog.
- Increased readership through strategic content planning and audience engagement techniques.
- Liaised with Managing Editor to supervise daily operations and set production and performance goals.
Education
Bachelor's Degree - Journalism
Sao Paulo State University
06.2015 - 06.2019
Techinal Diploma - Digital Communications And Multimedia
Senac
03.2022 - 03.2023
Skills
- Analytical Problem Solving
- Team Collaboration
- Effective Time Allocation
- Digital Content Development
- Strategic Public Relations
- Strategic Product Roadmapping
- Lifecycle Management Expertise
- Strategic Project Planning
Additional Information
- Notts LGBT+ Network Member since April 2025
Software
Adobe Photoshop
Adobe Illustrator
Adobe Premiere
Asana
Trello
Wordpress
Google Ads
Can
Figma
Google Analytics
Supademo
AHRefs
Timeline
Product Manager
Kommo
11.2024 - Current
Marketing and Strategic Communication Analyst
Paranapanema River Basin Committee
05.2024 - 08.2024
Reporter
Jovem Pan
10.2023 - 04.2024
Teacher Assistant
Maple Bear
02.2023 - 10.2023
Copywriter - Freelance
Mulheres No Comando
07.2022 - 09.2022
Social Media Analyst
MF Play Agency
03.2022 - 05.2022
Techinal Diploma - Digital Communications And Multimedia
Senac
03.2022 - 03.2023
Marketing Analyst - Freelance
Faculdade Católica Paulista
01.2022 - 03.2022
Head of Quality
Macfor
05.2021 - 08.2021
Marketing Assistant
M4H Agency
10.2020 - 10.2021
Creative Campaign Manager - Freelance
Has 360
10.2020 - 01.2021
Marketing Specialist
BoaConsulta
09.2019 - 09.2020
Art Assistant - Freelance
Vereda Editor
07.2019 - 09.2019
Bachelor's Degree - Journalism
Sao Paulo State University
06.2015 - 06.2019
Editor-in-Chief
MNC (Mulheres no Comando)
06.2015 - 12.2016
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