MARIANA ESTEVA RANGEL
Ormskirk,Lancashire
Summary
I am a creative and experienced Senior Lecturer. An intellectually curious person always seeking new information and innovative methods for teaching. I balance classroom, preparation and practice time to help students develop into knowledgeable, confident professionals.
I adapt to students' needs to deliver top-quality lectures and seminars. Leading and supervising in-depth research projects on advertising, branding, creative thinking and marketing communications.
I am a dynamic Lecturer with 16 years of successful experience. Known for interesting lectures with helpful supporting materials and detail-oriented classroom management. Dedicated to individual student success and comprehensive understanding.
Overview
26
26
years of professional experience
7
7
years of post-secondary education
Work history
Account manager
FLEX
Warrington, CHESIRE
01.2022 - 12.2023
- Handled customer concerns and complaints to resolve issues and build loyalty.
- Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
- Generated KPI reports to illustrate overall performance.
- Documented account activity and worked within data security guidelines to safeguard confidentiality.
- Employed an empowering leadership style and leveraged emotional intelligence to maintain strong rapport across all enterprise levels.
- Resolved escalated issues and liaised with clients to restore satisfaction and promote retention.
- Increased client satisfaction, implementing strategic account plans to foster growth.
Lecturer
Creative Arts, Hugh Baird College
Liverpool, Merseyside
10.2022 - 03.2023
- Engaged, motivated and inspired students to develop thirst for knowledge.
- Organised educational activities and events to drive learning objectives and promote engagement.
- Scheduled regular meetings with students to discuss short-term and long-term goals.
- Encouraged students to develop skills in reflection, critical thinking and analysis.
- Lectured classes using exceptional communication techniques to enhance engagement.
- Varied teaching strategies, catering to educational needs of young adults and mature students.
- Offered academic and pastoral support to students requiring additional help.
- Followed safeguarding principles to maximise student health and wellbeing.
- Attended industry events and conferences to build partnerships and market learning programmes.
Advertising Course Leader
Edge Hill University
ORMSKIRK, Lancashire
07.2016 - 12.2021
- Created, led and delivered the Advertising course.
- Engaged, motivated and inspired students to develop thirst for knowledge.
- Offered academic and pastoral support to students requiring additional help.
- Scheduled regular meetings with students to discuss short-term and long-term goals.
- Followed safeguarding principles to maximise student health and wellbeing.
- Organised educational activities and events to drive learning objectives and promote engagement.
- Designed exams, assessments and course content, including lecture material and writing assignments.
- Lectured classes using exceptional communication techniques to enhance engagement.
- Graded periodic exams, inputting marks and feedback onto computer system.
- Collaborated with lecturers to enhance teaching procedures.
- Monitored students' progress against educational targets, implementing positive interventions.
- Encouraged students to develop skills in reflection, critical thinking and analysis.
- Varied teaching strategies, catering to educational needs of young adults and mature students.
- Delivered lectures across 6 subjects.
- Tutored students needing extra assistance in group and one-to-one sessions, increasing attainment in line with predicted grades.
- Formulated and submitted student progress reports to management.
- Attended industry events and conferences to build partnerships and market learning programmes.
- Helped students secure meaningul work placements to improve practical subject understanding.
- Monitored emerging trends and technologies in subject field to innovate teaching and learning practices.
Senior Lecturer
Edge Hill University
ORMSKIRK, Lancashire
09.2005 - 12.2021
- Undertook media module leadership, contributing to developing specified, high-quality courses across the Media department.
- Designed undergraduate and postgraduate modules in areas such as Advertising, Branding, Graphic Design and Marketing Communications
- Prepared innovative lesson and curriculum planning, evidenced by strong module feedback and 90% student pass rate.
- Secured external university partnerships that enhanced the advertising and marketing programme delivery.
- Prepared, invigilated, marked and moderated assessments according to policies and procedures.
- Monitored students' progress against educational targets, implementing positive interventions.
- Organised educational activities and events to drive learning objectives and promote engagement.
- Lectured classes using exceptional communication techniques to enhance engagement.
- Designed exams, assessments and course content, including lecture material and writing assignments.
- Graded periodic exams, inputting marks and feedback onto computer system.
- Scheduled regular meetings with students to discuss short-term and long-term goals.
- Followed safeguarding principles to maximise student health and wellbeing.
- Collaborated with lecturers to enhance teaching procedures.
- Engaged, motivated and inspired students to develop thirst for knowledge.
- Varied teaching strategies, catering to educational needs of young adults and mature students.
- Offered academic and pastoral support to students requiring additional help.
- Encouraged students to develop skills in reflection, critical thinking and analysis.
- Helped students secure meaningul work placements to improve practical subject understanding.
- Coordinated post- and undergraduate research programmes and sourced funding to increase subject insight.
- Attended industry events and conferences to build partnerships and market learning programmes.
Senior Art Director
Oveja Negra Comunicaciones, S.A
Mexico , Mexico
01.2001 - 07.2002
- Fostered highly communicative, collaborative team culture on all visual product projects.
- Anticipated design issues and proved to be proactive in developing effective solutions.
- Preserved the branding standards of assigned accounts.
- Reviewed and delivered feedback on creative concepts and storyboards.
- Contributed to creative process through original ideas and inspiration.
- Maintained creative vision of individual brands, enforcing budget and time constraints to foster client satisfaction.
- Managed technological considerations to meet defined goals.
- Preserved branding standards of assigned accounts.
- Developed artistic visual products while working within defined technical constraints.
- Created storyboards, 3D models, animation and visual effects to meet design goals.
- Researched industry trends and evaluated competitive products.
- Fostered highly communicative, collaborative team culture to support creativity and inclusion.
- Designed graphics for websites, logos and promotions for marketing purposes.
- Collaborated with production on task list creation to meet overall project goals on time.
- Prepared design layouts into pre-press files for offset, web and digital printing.
- Mentored junior artists on creative processes.
- Maintained and fostered relationships with external vendors and stakeholders.
Art Director
Ogilvy & Mather Mexico RSO JD19
11.1997 - 12.2000
- Fostered highly communicative, collaborative team culture to support creativity and inclusion.
- Developed artistic visual products while working within defined technical constraints.
- Maintained creative vision of individual brands, enforcing budget and time constraints to foster client satisfaction.
- Researched industry trends and evaluated competitive products.
- Preserved branding standards of assigned accounts.
- Anticipated design issues and proved to be proactive in developing effective solutions.
- Contributed to creative process through original ideas and inspiration.
- Designed visual models meeting both aesthetic and technical criteria.
- Preserved the branding standards of assigned accounts.
- Collaborated with production on task list creation to meet overall project goals on time.
- Prepared design layouts into pre-press files for offset, web and digital printing.
- Mentored junior artists on creative processes.
- Maintained and fostered relationships with external vendors and stakeholders.
- Designed graphics for websites, logos and promotions for marketing purposes.
Education
Certificate of Higher Education - Teaching and Learning in HE
Edge Hill University
Ormskirk / UK 04.2011 - 02.2013
Certificate of Higher Education - Editorial Design
Universidad Anahuac Mexico
Mexico City / Mexico 09.1997 - 09.1998
Bachelor of Arts - Graphic Design
Universidad Anahuac Mexico
Mexico City / Mexico 09.1993 - 09.1997
Adobe Certified Expert - undefined
2014
Skills
- Dissertation Supervision
- Curriculum Design and Validation
- Lectures /Seminars material design and delivery
- Module leadership
- Student engagement strategies
- Student rapport building
- Exam Preparation
- Parent liaison
- SEND support
- UK National Curriculum teaching
- Timetable management
- Remote lesson delivery
- Conflict resolution
- Computer savvy
- Flexible schedule
- Student-centred learning
- Self-motivated
- Pastoral support
- Attention to detail
- Audio-visual aid implementation
- Web-based teaching materials
- Zoom tutoring
- Group tutoring
- Creativity
- Student engagement & retention
- 1-1 teaching
- SMART goal setting
- Student safeguarding
- Learning needs assessment
Interests
in Marketing and Advertising Practice, Senior Art Director. RESEARCH INTERESTS
, Mixed race representations in media
Creativity in Advertising
Artificial Intelligence in Digital Marketing
Additional Information
- I have excellent presentation, negotiation and communication skills.
- When I moved to the UK, I became a Lecturer in Advertising Practice at Edge Hill University in 2004. Having taught Marketing, Creativity and Advertising at the Business School for more than 16 years, I won a Bronze Lion at the Cannes Lions International Advertising Festival in 1999 and accolades from the One Show Specialist Advertising Awards, the London International Awards, and Creative Circle Mexico. I achieved the status of Fellow of the Higher Education Academy in 2012.
Languages
English
Fluent
Spanish
Native
Portuguese
Intermediate
Timeline
Lecturer
Creative Arts, Hugh Baird College
10.2022 - 03.2023
Account manager
FLEX
01.2022 - 12.2023
Advertising Course Leader
Edge Hill University
07.2016 - 12.2021
Certificate of Higher Education - Teaching and Learning in HE
Edge Hill University
04.2011 - 02.2013
Senior Lecturer
Edge Hill University
09.2005 - 12.2021
Senior Art Director
Oveja Negra Comunicaciones, S.A
01.2001 - 07.2002
Art Director
Ogilvy & Mather Mexico RSO JD19
11.1997 - 12.2000
Certificate of Higher Education - Editorial Design
Universidad Anahuac Mexico
09.1997 - 09.1998
Bachelor of Arts - Graphic Design
Universidad Anahuac Mexico
09.1993 - 09.1997
Adobe Certified Expert - undefined
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