I began my fashion journey in retail, where I gained insights into consumer behavior, trends, and fast-paced market dynamics. This sparked my interest in how customer preferences shape design and sales strategies. I then moved into ateliers, honing skills in patternmaking, sewing, and garment construction, deepening my understanding of the product lifecycle.
As my career progressed, I expanded into graphic and print design, content creation, and marketing, collaborating with brands like FARM Rio, Uma and Leopold, and clients beyond fashion. These roles enhanced my strategic thinking and ability to align creative assets with brand identity and market feedback.
Academically, I hold a BA in Fashion Design, a postgrad diploma in Print Design, and completed a Digital Textile Design course at Central Saint Martins. I recently earned a Master’s in Fashion Design with distinction from UCA London, where I launched my brand, Lilith. It merges digital and physical design to create sustainable, on-demand fashion using 3D workflows.
I’m proficient in Adobe Creative Suite, CLO 3D, Procreate, and Substance Painter, bridging creative design with data-driven planning. With a strong eye for trends, digital visualization, and product development, I translate insights into innovative, market-ready collections. I thrive in collaborative, fast-paced environments, bringing a detail-oriented, solutions-focused mindset. At my core, I see fashion as a platform for creativity, strategy, and sustainable change.