Mariam Sait

• Supported the development of Trove Eclectic’s brand identity through storytelling, visual direction, and in-store-to-digital translation and enhanced the store's social media presence.
• Assisted in building the brand’s website, including curating product listings, writing product descriptions, and ensuring cohesive brand presentation.
• Styled products and assisted in photoshoots specifically for website and catalogue use, focusing on detail, texture, and lifestyle presentation.
• Conducted customer and market research to understand boutique consumer preferences and inform merchandising.
• Collaborated closely with the boutique team to align marketing efforts with retail goals and brand ethos.
• Gained hands-on experience in boutique-level fashion marketing, visual merchandising, and lifestyle brand positioning.

• Contributed to content ideation, scriptwriting, and strategic planning for clients.
• Supported on-site production for brand shoots and learned influencer marketing processes including outreach and UGC strategy.
• Conducted competitive and trend analysis to inform campaign concepts and improve audience targeting.
• Managed and scheduled content on Instagram and Linkedin, enhancing the agency’s digital presence.
• Strengthened multitasking, client communication, and content production skills in a fast-paced, collaborative setting.

• Managed and updated social media platforms, enhancing brand visibility and engagement.
• Collaborated with the marketing team to plan and execute promotional strategies for new collections.
• Assisted in content creation, including photography, graphics to maintain a cohesive and appealing online presence.
• A clothing & accessories boutique for homegrown Indian labels

Worked under Helen Anthony for LFW AW'24-25
• Handled the emails for the show and sent invites to i n fl influencers and celebrities.
• Managing the guests and working backstage on the day of the show.
• Worked productively with team members to achieve common goals.