Mariam Bennouna

• More than 10 years of professional experience in multinational company.
  
  Heading Marketing for 51 countries accross all Africa with :
  
  • Marketing strategy development
  • Research deployment (market studies, test of concepts, pre and post test for marketing campaigns, Field Task Force).
  • Management of pan-African communication
  • Experienced in Brand, Legal, and Procurement, Consumer Analytics, CRM and Business Intelligence departments.
  • Development and management of tactical, institutional and seasonality campaigns throughout Africa and Morocco.
  • Experienced in advertising agencies management accross African countries.
  • Development & management of Loyalty and CRM-oriented initiatives to increase market share.

Heading Marketing for 30 countries in North, West & Central Africa with :

• Marketing strategy development and translation to country marketing priorities and country plans for large networks (+30 000 points of sales).
• Research deployment (market studies, test of concepts, pre and post test for marketing campaigns, Field Task Force).
• Management of pan-African communication (such as Cup of African Nations, UEFA Europa League, African events).
• Experienced in Brand, Legal, and Procurement, Consumer Analytics, CRM and Business Intelligence departments.
• Development and management of tactical, institutional and seasonality campaigns throughout Africa and Morocco.
• Experienced in advertising agencies management in North Africa & most African countries.
• Development & management of Loyalty and CRM-oriented initiatives to increase market share.
• Management and analysis of customer databases.
• Strategy Development and management of marketing websites.
• Development of diaspora initiatives targeting Africans living in EU/US.
• Monthly analysis of financial results and proposal of action plans to correct negative trends.
• Marketing budget management for North, West and Central Africa.

• Conception, development and management of strategic loyalty programs in Africa for large networks (200-600 points of sales).
  • Development of several CRM-oriented initiatives to increase customer loyalty (Direct-To-Customer actions).
  • Regular research conduction (market studies, test of concepts, pre and post test for marketing campaigns).
  • Management and analysis customer databases regularly.
  • Strategy Development and management of marketing websites (13 so far).
  • Management of pan-african communication and marketing for the whole African network (+19 000 point of sales).
  • Experience and close collaboration with central teams like Brand, Legal, Procurement, Consumer Analytics, CRM and Business Intelligence departments.
  • Development and management of several key seasonality campaigns throughout Africa and in Morocco.
  • Experience in advertising agencies management in North Africa & many African countries.
  • Post-measurement and analysis of seasonality campaigns.
  • Development of diaspora initiatives targeting Africans living in EU/US.
  • Development of key tools for regional and central budgets’ management.
  • Monthly analysis of financial results and proposal of action plans to correct negative trends.
  • Marketing budget management for Afric

• Designed and implemented major marketing campaigns and programs accross the region.
• Supported in diaspora communication on the send side targeting Maghrebian diaspora in Europe and in the US.
  Managed and was accountable for North Africa annual marketing budget and invetsments.
• Established and Managed and Pan-Africa marketing plans on Pan-Africa media channels and events.
  Worked on several transversal projects impacting many countries accross Africa.